Founded by Victoria Smith in 2019, Make it Classy is a Black- and woman-owned beauty shop offering a wide range of plant-based hair and skincare products sans the toxic ingredients.
Smith said she got her start in 2010, when she began documenting her natural hair journey on her blog ClassyCurlies.com. She said she would educate readers alongside her own journey on the significance of plant-based products in their hair care routines.
Smith received many complaints from her readers about scalp and growth issues, products with harsh ingredients that led to breakouts and hair loss as well as questions about which products were the best to use, so she decided to just make her own in response to help solve those issues.
So, Smith started Make It Classy in 2019 as a DIY beauty kit.
“Similar to many dinner kits on the market, customers were able to purchase a kit with all of the ingredients and tools to craft their own face masks, body scrubs, and more at home,” Smith said in an email.
However, it was not until 2020 that Smith said Make it Classy launched its own collection of hair and skin care products in addition to the DIY kits.
“Our Blissful Brooklyn Hair Conditioner is a must,” Smith said. “It’s our best-selling product out of our entire collection and was featured in ‘Glamour’ and ‘Vanity Fair’ magazines. It’s made with Moringa, an herb excellent for hair growth.”
As an added bonus, each Make it Classy product is named after a woman, Smith said.
In addition to operating as an online shop, Smith said Make It Classy participates in pop-up events all over the state. She can be found at pop-ups such as the Noblesville Farmers Market and CarmelFest throughout the rest of the summer and fall.
For more information about Make it Classy or to shop products, visit makeitclassydiy.com or check out the Facebook and Instagram page. To get in touch, email makeitclassydiy@classycurlies.com.
If you have a minority-owned and operated business you would like to be featured in the Indiana Minority Business Magazine Directory, visit Indiana Minority Business Directory.
Contact staff writer Chloe McGowan at 317-762-7848. Follow her on Twitter @chloe_mcgowanxx.
