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The many faces of human resources

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By Kelly Patrick Slone

 

Human resources. The very mention of this department could cause even the most confident employees to break a sweat. Am I in trouble? Is there an issue with our benefits? How much paperwork will I have to fill out this time?

In this issue’s cover story, three Indiana human resources professionals share their experiences from inside the HR ranks, directly addressing the stigma associated with their roles and all the ways in which their duties extend beyond the bad.

Readers will also find insight from other HR practitioners throughout this issue, as they address the new roles of technology in recruitment and interviewing, the keys to getting a resume through HR and into the hands of a hiring manager and, of course, the dirty side of HR, including how to cut ties when it’s time to terminate an employee. Employee engagement and family leave policy issues round out a suite of stories aimed at showing the many faces of HR.

HR confidential: A glimpse inside the ubiquitous profession

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By Kelly Patrick Slone

 

If you’ve been interviewed for a job, gotten paid for your work or attended a meeting about company health benefits, you’ve worked with someone performing human resources functions.

HR functions are associated with many different job titles — payroll manager, recruiting manager, employee relations director, compensation and benefits manager and training and development specialist, just to name a few — and HR tasks, like cutting paychecks, can fall under the umbrella of many departments, such as accounting or finance, that aren’t specifically dedicated to human resources work.

Since HR functions are wrapped up in so many parts of business, the HR market fluctuates with the economy. Keisha Underwood, vice president of membership with IndySHRM — the Indianapolis affiliate of the national Society for Human Resources Management (SHRM) — said changes in a company’s bottom line are sometimes first reflected in HR.

“When company budgets start getting tight, HR is the area where you might cut back,” she said. “Instead of having two or three people doing HR tasks, you might ask one or two people to take on a bigger workload and cut down the headcount.”

Outsourcing HR functions is another way companies try to control costs.

“Sometimes you’ll see the expense of outsourcing is less than doing it in house,” Underwood said. “A lot of times you’ll see that with recruiting, like using a staffing agency. Another place you’ll maybe see outsourcing is in payroll or benefits administration. One area of HR that’s sticky is employee relations. That’s when there are performance issues or someone needs to be terminated. Those are often-times better handled in-house, just because of the understanding of the business and the dynamics of operations.”

While lean times could call for leaner HR departments, the same philosophy works in times of feast, not just times of famine. According to the U.S. Bureau of Labor Statistics (BLS), for human resources managers and human resources specialists, “employment growth largely depends on the performance and growth of individual companies. As new companies form and organizations expand their operations, they will need more human resources managers to oversee and administer their programs.”

With the U.S. in the midst of an economic recovery, BLS says, employment of human resources managers is projected to grow 9 percent from 2014 to 2024, faster than the average for all occupations, and employment of human resources specialists is projected to grow 5 percent from 2014 to 2024, about as fast as the average for all occupations.

 

 

MANY HATS

But professionals within HR say their roles aren’t quite so straightforward and often go much deeper.

For Steven Jones, a human resources VP with health care giant IU Health, HR entails looking at the big picture.DSC_0043-2a

“HR in my mind is really about, what kind of legacy are you going to leave? How do you help prepare the next generation of workers to come into your organization?”

But at the same time, the vision for the future can’t overshadow what’s right in front of you, Jones says.

“Building relationships is critical to the success of any HR professional. If the only thing I know about a team member is what they do for eight to 12 hours a day (at work), I’ve missed out on an opportunity. If I can’t talk to them about their son who has an interest in going to Purdue, or their daughter who has an interest in becoming an opera singer, I missed it,” Jones said, recalling an adage he once heard from a colleague about the importance of relationship-building within HR. “He said, ‘People join an organization, but they leave a supervisor.’ That has resonated with me for years.”

Amanda Decker, HR business partner for the operations division of Roche Diagnostics, also emphasized the importance of relationship-building when describing her experiences in HR.

“You have to build relationships quickly with leaders and build that trust,” and that trust has to extend not just to company leaders, but also to employees, she said.

“We’re kind of like the mediator between employees and the company. We’re an employee advocate, but we also have to support the business and help our leaders guide and coach their employees,” she said. “We definitely play both parts.”

Decker said one way she’s heard HR professionals described is a mixture between an attorney and a psychologist. Underwood said, with a laugh, she’s even seen that description on T-shirts.

“I would totally agree with that characterization,” she said.

Jones said being an HR leader sometimes entails doing tasks that are nowhere near the job description, as extensive as that description may be.

“As HR leaders, we have to set the example,” Jones says. “If you’re in one of the (IU Health) facilities, it really is about picking up the piece of paper that’s on the floor. It’s about redirecting the patient who is looking for radiology and, in many cases, because this is such a large place, you may need to walk them to radiology and really set the example of what good team members do.”

 

A TYPICAL DAY

The only thing typical about a day in HR is that no two days are the same, but while some people might find that tiring or frustrating, Underwood says that’s one benefit of the field.

“I love that it’s different. I feel like I’m an organized person, but I get very little organization out of my job. That can be stressful, but I like it,” she said. “You learn something every day. You have these laws in place, but they can sometimes be applied differently, depending on how things are interpreted. Learning through experience is something I enjoy.”

Even for Jones, with his roughly three decades of HR experience, curveballs come daily.

DSC_0031-2a“You begin to hope you’ve seen a bit of everything and there’s nothing new coming, but each day seems to offer a new challenge, because there’s a different twist,” Jones said. “Even though you might quickly try to draw the conclusion that this is the same scenario you dealt with a couple weeks ago, you typically find a little twist in there that makes it different. So you have to fully process the situation and be thoughtful about how you respond.”

Decker said for anyone considering a career in HR, it’s imperative to be able to go with the flow.

“You definitely have to be adaptable. Every day in HR is a different day,” Decker said. “I can come into work and have my day planned out, meetings planned, and then there’s an employee relation issue that I have to investigate. And it really means dropping everything that I have for that day and focusing my attention on the investigation.”

Especially working in the hospital setting, Jones says, you’ve got to prepare daily for a possible rollercoaster.

“You know there are going to be days you hear the bells chime — which means a baby was born — but you’re also going to hear the code blue,” he said. “So mentally, you have to prepare yourself from the standpoint of, if I’m working in a hospital setting, I’ve got to balance both of those situations and hope that as a health care professional, individuals who are called in on a code blue are learning something that allows them to better serve the next patient that presents with the same symptoms.”

Underwood explained those kinds of day-to-day fluctuations also happen on a much larger scale with HR as a whole. Changes in legislation, like the Affordable Care Act, for example, can significantly alter certain HR functions.

Underwood said federal legislation currently on the table could reclassify salaried employees making $51,000 or less as hourly employees, throwing overtime into an equation where it was previously not a factor.

“It doesn’t affect (HR) directly, because we’re basically the messengers to the company and to managers for their budget, but things like that definitely put a strain on operations, because employers do look to HR to be the subject-matter expert on things like that,” she said.

Policy changes can also come from within the HR profession itself, such as a recent shift in how HR practitioners handle certifications. Underwood said along with SHRM, the Human Resources Certification Institute (HRCI) is another well-known HR association. The two organizations used to collaborate, but that’s no longer the case.

“There are two HRCI certifications: a PHR, which is a professional in human resources, and SPHR, which is senior professional in human resources,” Underwood explained. “SHRM developed what they call the SHRM Learning System to prepare for the HR certification, and it was provided to HRCI. About two years ago, SHRM pulled the plug.”

Underwood said SHRM has since created its own certifications — the SHRM CP, which is certified professional, and the SHRM SCP, which is senior certified professional — and has switched from a collaborator to a competitor of HRCI.

“This has been a huge deal for the HR community, because the PHR and the SPHR were the only certifications that existed on a general level. There was a reputation behind those certifications, SHRM was behind it, HRCI is a reputable institution,” Underwood explained. “One of the big topics right now in the world of HR is, if you want to become HR certified, which one do you sit for?”

Even everyday things most people would take for granted, like the surge in smartphone ownership, can pose unique challenges to HR.

“I joke with some professionals in HR about, what did we do before pagers and iPhones? Now, the expectation is that you’ll be available,” Jones said. “Organizations need to create that right level of personal and professional balance. Burnout is easy to achieve, so we need to set some realistic expectations about response time.”

Underwood shared similar insight about smartphones.

“If you’re an hourly employee, by law your employer has to pay you for any time that you work. Most people can get online and get their work email on their phone,” she said. “If I get an email for an hourly employee and I see they were checking email at 3 a.m. … you’re not supposed to be working, because it’s not preapproved, and I have to pay you for that.”

 

A ROCK AND A HARD PLACE

On top of everything else, HR professionals often find themselves in a precarious position, balancing between the needs and wants of the company and the employees. Because of that, human resources as a whole tends to have a less-than-stellar reputation.

“A lot of times, HR is at the bottom of the list of departments people want to call, right there with IT,” Jones says. “I think they look at us as the great barrier builder, always finding some way to say no.”

Underwood said HR workers are often seen as the bearers of bad news.

“We just fire people, that’s what everybody thinks,” Underwood said. “I think HR has come a long way as far as our reputation. I think managers and companies are understanding better the role that HR plays. We are definitely advocates for the employee, but clearly we’re advocates for the company as well. It can be a tightrope to walk sometimes.”

Underwood said fighting the stigma and getting across to employees that HR is there to help takes deliberate effort.

“I do think we have a role as HR professionals to set that tone and let people understand that we’re here good, bad, indifferent. A lot of times that means inserting yourself, being visible and not just coming around when something is wrong,” she said.

Decker said HR is in the midst of a transition, which will hopefully help with the gloomy opinion many people have about the profession.

“In some cases in the past, HR maybe has been seen as the police officers or the people ensuring compliance, and the paper pushers. But really HR is transforming to having more involvement with the business, having more of a seat at the table to help advise and coach leaders, to be more thoughtful of employees, of engagement of those employees,” she said.

Jones said dealing with the negative perceptions associated with HR comes down to having a clear conscience and treating people fairly.

“For those of us who have a conscience, you don’t get too bothered by it, because you know within your spirit that you’ve done the right thing,” he said. “In my years in HR, the one thing I’ve always attempted to do is make sure I can go home and sleep at night, not feeling like I took advantage of or did not give a person a fair shake. When you do what’s best for employees and for the organization at large, that’s what it’s all about.”

 

WHY HR?

Despite the bad rap and the many demands, Jones and Decker both say they find satisfaction in their careers.

“I get the most joy out of seeing employees and leaders grow and for that leader to take my advice, take what coaching I’ve given to them and actually implement it,” Decker said. “It makes me feel like I did my job, like I am changing the lives of our leaders and employees and helping them get from good to great.”

Jones enjoys finding special ways to let employees know they’re valued, even if that method is way out of the realm of a typical HR duty.

“I can still remember this as if it was yesterday. My HR associate and I would get our coats on early and go outside to clean off the cars of the team members, so that would be one less thing they’d have to worry about,” he said.

Even something as seemingly small as writing a thank you note can speak volumes, Jones said.

“One of the things we utilize here at IU Health are thank you notes that are sent to the homes of team members who have gone above and beyond on a particular project or in a particular situation. It really does set the tone for who we are as an organization,” he said. “And for that thank you note to be received at the home, and the child or spouse has the opportunity to see that team member read the note, I think it helps to solidify the relationship, and it helps the child and spouse to understand that’s why mommy or that’s why daddy was a little late getting home the other night.”

Above all else, Jones said, HR is about reaching back and pulling other along with you.

“When you think about the impact that you can have on an individual in preparing them, coaching them, helping them to develop and become the very best person they can become, the very best team member, the very best associate, where they then have the opportunity to provide not only for themselves but also for their family, that is the most rewarding thing I think anybody can do from an HR perspective.

“The more you can reach back and help pull somebody along, the more our society will become a better place.”

 

 

Indiana joins national trend in establishing commercial courts

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By Edward Thomas

 

The civil justice system is a cornerstone of our modern society. It helps citizens identify and resolve legal disputes, most often with the help of a jury of their peers. As an experienced commercial litigator, I understand and appreciate that business owners want to retain lawyers with specialized experience in contract law to handle contract disputes or a lawyer who understands the nuances of corporate law to handle its shareholder or partnership disputes. Based on the premise that experience leads to better results, businesses across Indiana will soon have the option of filing cases before judges with specialized experience and expertise in the precise areas of law that are at issue in their next business dispute.

Over the past 20 years, “commercial” or “business” courts have been created and developed in many state trial court civil systems across the country. Commercial courts were first established in the United States in 1993 and now exist in 27 states. These courts exclusively handle dockets, with one or more designated judges, primarily designed to provide timely and well-reasoned case management and disposition of: (1) commercial disputes between businesses; and/or (2) internal disputes over the management and control of business entities.

The State of Indiana indicated its intention to join the growing trend during the State of the Judiciary in January 2015. Thereafter, the Indiana Supreme Court established the Indiana Commercial Court Working Group for the purpose of recommending policies and procedures for the implementation of these specialized courts. Indiana will have six judges authorized to preside over commercial courts in various counties across the state, including Allen, Elkhart, Floyd, Lake, Marion and Vanderburgh counties. These courts will begin accepting cases on June 1, 2016; however, pending cases will not be transferred.

Commercial courts are designed to promote efficient resolution of business disputes by reducing litigation costs and promoting earlier and more frequent settlement of cases. The establishment of these specialized courts will assist in promoting confidence and predictability, helping to ensure the overall competitiveness of Indiana’s business environment. Additionally, I suspect implementation of the commercial courts will assist in easing the strain of many civil courts across the state by removing time-consuming business cases from their dockets.

The commercial court phenomenon arose because business litigants and their attorneys wanted to avoid court — more specifically, state trial courts. In the early 1990s, commercial litigants’ frustrations were at an all-time high in New York City and Chicago, among other places. Unlike federal courts, cases were docketed on master calendar systems, which allowed the possibility of multiple judges handling different aspects of commercial and business disputes. Many believed, whether true or not, this led to an unpredictable, uninformed and unreliable process. One former North Carolina business court judge who retired in 2011 observed that the growth of modern business courts corresponds to “the rapidly increasing complexity, rate of change and globalization of business, which has driven the demand for dispute resolution processes that can accommodate the needs of modern business.”

Many commercial and business law cases require substantial resources, such as knowledge and expertise, because the cases present unique legal issues that are both substantive and procedural. The more unique or precise the substantive law involved in a case, the more time is required by the judge to learn about and rule on the issues involved. Thus, grouping cases within a certain substantive area of the law reduces the costs associated with the “learning curve” and promotes efficiency. For instance, parties with specialized complaints, such as fraudulent securities offerings or derivative shareholder suits, not only seek access to a court, but also to a court with experience and expertise within the substantive body of law. Business courts staffed by trained and experienced judges provide the parties access to a court equipped to competently address their unique substantive and procedural needs.

Pooling judicial resources so a small group of judges handle all business disputes across the state should promote consistent application and interpretations of the law. Business court judges, trained in the substantive areas of law, should produce consistent and accurate decisions. In other words, the law should be applied to the cases in a business court in a uniform, fair and predictable manner. Proponents of business courts advance the theory that judicial familiarity with commercial and business law, combined with adequate resources — judicial hours, adequate staff and reduced caseloads — to oversee such complex cases, will yield more predictable results. Predictable results means consistently enforced laws, a cohesive approach to Indiana’s business organization statutes and careful attention to the record of the case.

Indiana’s commercial court program will not only improve the efficiency of decision making and the facilitation of business-related disputes, but also the courts should engender greater trust and respect for the process while positively impacting Indiana’s economic health.

 

Edward Thomas is an associate in Lewis Wagner’s business litigation practice group, where he concentrates his practice in complex business and commercial litigation in state and federal court, including UCC, shareholder, partnership and LLC disputes. Thomas is one of 14 commissioners appointed by the governor to serve on the Indiana Business Law Survey Commission, which provides recommendations to the General Assembly concerning laws that impact Indiana businesses.

 

 

Doing good for the neighborhood: Investing in socially conscious businesses

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By Sharon Mallory

 

Many people think the stock market is a place where you invest in large businesses or risky tech stocks. These companies are usually located in states or countries far from your community, and rarely do you feel connected with them in a personal way. However, because of the return they may provide, you may feel this is the only way to invest your dollars.

But there are many companies that provide the opportunity to invest in socially conscious movements and earn a return on your investment as well. What does “socially conscious” mean? It means investing in companies that benefit your local community or larger global community and are in accordance with your personal beliefs and convictions.

 

INVESTING IS WHERE THE HEART IS

Investing in a socially conscious business could mean investing in environmental or fair trade companies, or those championing human rights. Maybe you are passionate about protecting wildlife or promoting healthy diet and exercise for young people. Whatever your area of interest and moral or ethical position, you may be able to find a company that supports your position either through the products they make, their location or their corporate mission.

 

INVESTING WITH ENTREPRNUERS 

Do you know of a local entrepreneur that is creating jobs in your community or taking time to work with youth, seniors or other groups and vendors to help them realize their dreams as well? When you partner with others locally or get to own shares in companies that are trying to succeed by doing the kinds of things you want to see done in your neighborhood, you have a chance to reap both financial rewards and personal satisfaction.

You can also invest in smaller companies outside your neighborhood that have a direct impact on the community you live in. Like many stock funds that have been created to specifically cater to the needs of people who want to play the market without compromising their own personal values, the creation of well-thought-out and planned smaller businesses just might give you the return on your money that you can see and feel.

 

INVESTING IN EXCHANGE TRADED FUNDS (ETFs) AND MUTUAL FUNDS

ETFs and mutual funds are a great way to delve into the socially conscious side of Wall Street. These are not single stocks, but groups of stocks that are managed by trained professionals in most cases. When you buy an ETF or share in a mutual fund, you are essentially allowing the fund’s manager to invest in funds that he or she thinks will do well and meet your investment goals. Because most funds value diversity of assets, they are somewhat protected from the risk of only owning shares of an isolated company.

 

However, I can’t stress enough that it is imperative that you do some background research to find out which local companies or funds meet your standards. Whatever you decide, take time to learn more, talk to a knowledgeable registered investment advisor in your community and schedule an appointment to have a candid conversation on your investment interest. You’ll be glad you did!

 

Sharon Mallory is the CEO of SDM Investments LLC, a registered investment advisory firm (RIA) in Merrillville, Indiana, and Chicago. Mallory is responsible for defining and maintaining the direction of the firm and ensuring clients’ financial planning needs are being met at the highest level of fiduciary responsibility. For more information, visit sdminvestments.com or call (888) 988-0858.

 

 

A diverse HR department is as important as a diverse workforce

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By Thresette Briggs

 

Today’s human resource department is much different than the personnel department of long ago, when it was once relegated to more administrative work in addition to hiring and firing employees.

Now, more than ever, businesses are seeing the value human resource leaders can bring to the table. Today’s human resource professionals are seen more as strategic business partners, helping to set company goals and establish partnerships to achieve them. As the field has changed, so have the people who work in it.

Women now hold 70 percent of the human resource jobs, according to Forbes. Other research supports that number. Research from the United States Office of Personnel Management showed that, in 1969, women occupied 30 percent of the jobs in human resources. By 1998, the numbers were flipped: Men held 29 percent of those jobs, and women held 71 percent. Similar research from the Society for Human Resource Management also has revealed similar numbers.

In my experience working with large companies and organizations, there have always been more women than men in human resources. And my experience in teaching human resource courses for the past six years has supported that, as I’ve seen more women than men in my classrooms. I think the reason could be the competencies that are required of today’s human resource professionals. While human resources is no longer just a tactical “hire and fire” field that administers benefits and payroll, the competencies it often requires — nurturing and developing talent, collaboration, building teams and a high degree of emotional intelligence — are often thought of as occurring more naturally in women. But there are other competencies required for the future that people in human resource need to have — such as strategic positioner, change champion, credible activist, capacity builder and integrator and innovator — that make great human resource leaders.

In my experience, not only could there be more men in human resource, but overall diversity could be improved, including race and other diversity dimensions. From what I have seen in my classes, there is a shortage of men interested in the field, although there’s no shortage of minorities interested. Awareness of this is really key, because building a diverse human resource department is important to building a diverse workforce. And while gender and race diversity can be improved in human resource, they, along with other diversity dimensions, could be improved in almost every area of most organizations.

Human resource and diversity leaders are important to the health of an organization, because they help build a culture that supports inclusion of differing people, viewpoints and perspectives. This leads to healthier, more innovative strategy development and progress that supports company growth. After all, if everyone is the same and has the same ideas, there is no energy to fuel change. That is not how a company grows, changes and becomes more successful.

Companies also need to make sure their workforce — in the human resource department and throughout — reflects its customer base. In other words, an organization needs to look like its customers, to the extent that is possible. If a company sells shoes to a certain demographic, then the company should have employees who are similar to that demographic. The customers are then more likely to see the company as credible and believe it is walking the “diversity” talk.

Continuous improvement in the human resource department requires a strong diversity commitment from top leadership to attract, retain and promote the best. So it’s critical that human resource and diversity leaders are engaged in developing recruiting and selection strategies to attract diverse talent. And doing so might include

using a wide range of sources that haven’t been tried. But again, it will take commitment from that company. In the end, it could also help increase the population of men in human resources, bringing even more balance to the team.

The great thing is there has never been a better time to work in human resources. The challenges are high — with a shortage of skilled workers, an aging baby boomer workforce, an increasing number of millennials in the workforce and generation Z entering the workforce, as well as the high cost of health care all stressing companies. Yet smart companies recognize that human resource professionals can help with those challenges through strategic planning, change leadership and leadership and talent development strategies. That’s when human resource professionals need to be at the table.

Individuals who want to be that human resource leader with the competencies required today should consider the opportunities that exist in human resources. They will definitely have the chance to use them, develop professionally and, therefore, advance at faster rates. That is, of course, if the companies bring them to the table and provide opportunities for them to use the competencies. And, conversely, human resource professionals should not wait to be asked to the table. They should take the initiative to ask other leaders in the organization what it is they need from them. They should start the dialogue and collaborate as much as possible.

Thresette Briggs, MBA, SHRM-SCP, DDI, CPS, is an adjunct professor in the College of Adult and Professional Studies at Indiana Wesleyan University, where she teaches classes in business and human resource in the DeVoe School of Business. She is also president of Performance 3 LLC, a management consulting firm that provides coaching, speaking and training services to help global talent achieve high performance.

Culver celebrates the season outdoors

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Residents of Culver, Indiana, celebrate the season at Culver Winterfest 2016, a three-day event with a variety of outdoor activities such as sledding, ice skating and ice sculpting.

 

United Capital, Wheeler Mission Ministries team up for “Help4Hearts” campaign

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United Capital of Indianapolis, a financial life management firm, gifts $10,000 to Wheeler Mission Ministries, a nonprofit organization that provides critically needed goods and services to the homeless and underprivileged.

Teens take over the Statehouse

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Alexis Taylor, a junior at Avon High School in Avon, Indiana; Alfred Moore, eighth-grader at Lynhurst 7th & 8th Grade Center in Indianapolis; and Connor Grant, eighth-grader at Franklin Township Middle School East in Indianapolis, sit in the chamber of the Indiana House of Representatives as they await the State of the State address at the annual Indiana YMCA Youth and Government Model Government Conference.

Carson celebrates 45th anniversary of Meals on Wheels

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To help celebrate the 45th anniversary of Meals on Wheels, U.S. Rep. Andre Carson, D-Ind., picks up meals from Eskenazi Health to deliver to central Indiana residents. Each meal is prescribed by a physician in accordance with the client’s medical history. In 2015, the organization served 3,200 individual clients.

Letting LinkedIn work for you

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By Ann Carmichael

 

Today, everything is online. Whether you are looking for a job or you are a searching for qualified job seekers, using the Internet is a viable tool. One of the most important networking tools for employers and employees is LinkedIn. LinkedIn was created in 2002 and launched in 2003 and has grown rapidly. Currently, the network has more than 350 million members in approximately 200 countries around the globe.

From the beginning, the goal of LinkedIn was to connect people in order for them to lead a more productive and successful lifestyle. Well-known for employment, it is also an effective tool for organizations and entrepreneurs. If you want to get your name “out there,” LinkedIn is the perfect way to go.

Most of those who use LinkedIn are either looking for work or looking for workers. Juan Phillips, a career advisor at Chicago State University (CSU), says using online resources such as LinkedIn for job searches is mandatory.

When advising students, the first thing Phillips tells them is it’s imperative to have an online presence. “Anything having to do with employment is online today, regardless if you filling out a job application or you are looking for available positions in a specific profession,” he says. “Resources, like LinkedIn, are strong tools in helping in a career search.”

But he also warns his students to keep their LinkedIn profile professional at all times. He states that, unlike Facebook, the majority of the individuals who use LinkedIn are business professionals, including those in various HR positions. Phillips says when it comes to LinkedIn, “You have to present the best profile you can.”

 

How to use

LinkedIn has become so popular that many career advising centers offer LinkedIn workshops. CSU offers one in which they help students, alumni and residents in the community set up a LinkedIn profile, including putting together a resume and online portfolio for those in the graphic designing, marketing and writing/editing.

For a LinkedIn profile, it should not only list your education and work experience, but it should also have a link to an online portfolio, especially if you are in the editing/writing, art, marketing or graphic design professions. Furthermore, if you have a professional blog, you can connect it to your LinkedIn profile. If a head hunter is on LinkedIn looking for prospective employees, he or she wants to see who you are and what you have done.

 

Say it with words

If you are wondering what HR departments are looking for when they view your LinkedIn profile, it is more than just your college degree. T. McCline, an HR associate at CSU for 17 years, says when she sees an online profile, she wants the words to jump off the page. “I need to hear creativity, desire and a hunger for advancement in what you write about yourself.” McCline said because she has been in HR for so long, she can tell from personal statements and cover letters if a prospective employee is a self-starter and team player. “Like most companies, HR looks for people who don’t have to be micro-managed all day, every day.”

As far as LinkedIn is concerned, McCline does agree that it is a helpful tool in looking for potential employees. However, she warns there are some negatives. For example, LinkedIn strongly recommends those who sign up for membership include a photo. McCline says for people of color, this could be an issue. “There are still corporations that base their hiring on race, and they will not hesitate to pass over a potential candidate because of their ethnicity, not thinking that this could be the one person who can ‘rock’ their business.”

Using LinkedIn to network and make connections is quite simple. Furthermore, it is free. There is no better way to get yourself into the job market than with an online profile. LinkedIn makes it simple for you to give your career a jumpstart with just a click of a button.

 

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