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Santa Claus: Where Christmas never ends

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By Jaclyn Ferguson

One might not expect to see a 40-ton statue of Santa Claus in the rolling hills of Southern Indiana. But, 70-degree summer days don’t stop this Indiana town from celebrating the magic of Christmas year-round. 

Santa Claus, originally Santa Fe, was designed in 1849. After discovering Indiana already had a post office assigned to Santa Fe, citizens came together to decide on a new name. They wanted to keep “Santa,” so Santa Claus fit. A tale developed over time on why the town prompted the name change. Some believe one Christmas Eve a door blew open, and Santa Claus appeared in front of a young girl. 

Santa Claus began receiving mail to Santa since the name change, and it has not stopped since. “Ripley’s Believe It or Not!” even created a feature on Santa Claus being the only post office with that name, creating a plethora of letters to Santa. 

The town remained relatively quiet until 1933, when former lawyer Milton Harris came to Santa Claus to create decorative sleighs. The following years were a time of developmental improvements in Santa Claus, including the construction of Santa’s Candy Castle and a souvenir shop. 

The opening of Santa Claus Land, which later became Holiday World & Splashin’ Safari, made Santa Claus a staple for fun family recreation. Full of groundbreaking rides, the park is the nation’s first theme park and is a popular attraction for people of all ages. 

Attractions

Holiday World & Splashin’ Safari

Dedicated to providing old-fashioned family fun, Santa Claus Land became the nation’s first theme park in August 1946. Industrialist Louis J. Koch noticed children were disappointed after discovering Santa Claus did not actually live in the town, so he decided to open the park as a retirement project. As business grew, so did the number of holidays included in park festivities. In the mid-80s, the theme park added Halloween and the Fourth of July, which sparked the name change to Holiday World. Almost 10 years later, Spashin’ Safari Water Park was added and has since been named the No. 1 Water Park by USA Today. 

The park has record-breaking rides including the Mammoth (world’s longest water coaster) and Thunderbird (America’s only launched wing rollercoaster). Activities include more than just rides — there is also entertainment such as comedy shows and concerts. Additionally, the park offers unlimited soft drinks and free parking with admission. 

Holiday World & Splashin’ Safari

452 E. Christmas Blvd. 

Santa Claus

812-937-4401

holidayworld.com

Santa’s Candy Castle

Just one mile south of Holiday World is Santa’s Candy Castle, a historic castle that blends old-world charm with modern day fun. The tourist attraction has a selection of candy, handmade confections and over 30 flavors of cocoa and sizes including “Avalanche” — the world’s largest cocoa beverage. In addition, there are rooms dedicated to both PEZ and Jelly Belly candies. 

Children can log on to the castle’s exclusive North Pole Network and talk to an elf. Visitors on Santa’s good list will receive an official Good List Certificate to take home. Furthermore, the castle has a Christmas gift shop including a large selection of Christmas books, ornaments and stocking stuffers.

Santa’s Candy Castle

15499 State Road 245

Santa Claus

800-356-1935

santascandycastle.com

Accommodations

Lincoln Pines Lakefront Resort

Located just a few miles from Abraham Lincoln’s boyhood home, Lincoln Pines Lake Resort is a resort centered around family fun and adventure. The resort offers 24 furnished cabins. Amenities include free Wi-Fi, a fire pit, television with satellite and an outdoor dining set. Additionally, the resort has activities such as basketball, volleyball, badminton, cornhole and giant Jenga. Go fishing or swimming at Blackberry Pond and Pine Lake. 

Lincoln Pines Lakefront Resort

3862 E. State Road 162

Lincoln City

812-646-7100

staylincolnpines.com

Santa’s Cottages

Just two miles from Holiday World and Splashin’ Safari these lakeside cottages provide lodging for the whole family. Santa’s Cottages offer four different styled cabins of varying prices depending on size. Activities include fishing, ziplining and water activities. 

Guests can walk through Elf Park or swing on the poolside hammock. The cottages offer special packages for Halloween and Christmas. Santa’s Cottages offers trick or treating, train rides and campfires every weekend in October. During the first two weekends in December, the cottage offers housing deals and a free train ride on the Reindeer Express.

Santa’s Cottages

1405 W. Christmas Blvd. 

Santa Claus

812-686-2628

santascottages.com

Dining 

Monkey Hollow Winery and Distillery 

Part of Hoosier Wine Trail, Monkey Hollow Winery and Distillery offers award-winning wines, distilled spirits and locally produced meats and cheeses. It is located just 12 minutes from Santa Claus, in St. Meinrad. The family owned business planted its first 300 grapes in fall 2003 and the vineyard rapidly expanded and is now approximately seven acres. From dry to semi-sweet to sweet, there is a wide variety of wines to meet the needs of everyone’s taste buds.  An online store is also available. 

Monkey Hollow Winery and Distillery

11534 E. County Road 1740 N.

St. Meinrad
812-357-2272

monkeyhollowwinery.com

Frosty’s Fun Center

Locally owned and operated, Frosty’s Fun Center is an arcade, pizzeria and ice cream parlor. Guests say Frosty’s Fun Center has a friendly staff and affordable prices. It also has entertainment such as a Christmas themed 18-hole miniature golf course, car racing and a claw. Outside of the building, there’s a giant melting snowman. 

Frosty’s Fun Center

15 S. Cedar Lane

Santa Claus

812-544-3338

The Rustic

Open for breakfast, lunch and dinner, The Rustic also has a bar for guests to enjoy. The menu features lunch and weekend specials, a kids’ menu and a menu with lower-calorie options. Visitors can also tee off on the golf course. A patio, dining room and conference room are available for events.

The Rustic

1375 S. Old State Road 45

Rockport

812-649-9258

therusticcountryclub.com

Bringing the digital world into cooking

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By Ben Lashar and Tyler Fenwick

COOKING HAS COME A LONG way since people foraged for produce by hand and cooked meat with mostly fire and patience. The digital age changed people’s relationships with what they eat, with the internet making finding and ordering food easier than ever before. To find some of the most helpful technological advancements for cooking, Indiana Minority Business Magazine asked some Hoosier culinary experts about their favorite apps.

Tasty

“If I cook at home and I need inspiration I like the Tasty app. … I love their videos. Instagram is where I first saw it. Let’s say I have steak on hand, I type in ‘steak’ and it gives you endless recipes involving steak. It’s super easy to use. It gives you pictures to go by and step-by-step instructions, and Tasty recipes are always really good. In my opinion, it’s easier than a cookbook.” — Heather Bravo, co-owner of Don Juan Taqueria

Food and Wine Magazine

“I like Food and Wine Magazine. You can get all of these (culinary publications) in electronic form.” — Watez Phelps, program chair of hospitality administration at Ivy Tech Community College, Evansville

Door Dash and Uber Eats

“We use Door Dash and Uber Eats not for profit because they charge a lot of money. They charge 25-30%. Mostly, it’s for advertisement. … They’re big companies and they put your name on their lists, and lots of people see that.”  — Lakvhir Johal, owner of India Palace Restaurant and Amber Indian Restaurant

Lincoln Square Pancake House

“It’s our proprietary app. It’s an ordering system. When you log into the app it knows who you are. All you do is create an order. Let’s say I want flour. … Behind the scenes, the program already knows what local vendor we want to use or what vendor has the best bargain, and it sends the order directly to them. … There’s 10 or 15 vendors behind the scenes, so (employees) don’t have to call all of them individually. It also gives reports [on] how much it is we use. Are we using too much of this? If one store is buying too much bacon, we can see that.” — Pete Apostolou, Lincoln Square manager and designer of their app

OpenTable

“I like the Open Table app for restaurant reviews, since diners can only submit a review if they actually made and kept a reservation. The reviews seem more thoughtful and balanced than some other review apps.” — Jolene Ketzenberger, consultant for the city of Fishers

Allrecipes Dinner Spinner

“You can type in what you’re thinking about for dinner, whether it’s vegetables or whatever it is, then they have a dinner spinner, and it gives you random options of what you can do.” — Elizabeth Belange, marketing and promotions director for Sun King Brewing

Igniting the social media spark, Londo’s Flameade gained a following

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By Tierra Harris

FOR A YEAR-AND-A-HALF, LONDO HALL SOLD his homemade “flameade” from the trunk of his car, traveling to deliver his product across Indianapolis. After developing over 30 flavors, varying from traditional lemonade to tropical and mystery flavors, Hall finally opened his own store, at 1940 East 46th St., Indianapolis, in December 2018.

While opening a shop is a major accomplishment, Hall isn’t content to rest on his laurels. Hall hopes to sell his drinks at the Indiana State Fair in 2020. He has even bigger plans and wants to grow his business by opening stores nationwide. Hall “wants [Londo’s Flameade] to be everywhere — just like where you see Coke and Sprite.” With that intent in mind, Hall met with producers for the TV show “Shark Tank” to try to snag an investor. The outcome of that meeting is still pending as of press time.

Indiana Minority Business Magazine caught up with Hall and spoke to him about how quickly his product took off and plans for the future.

Indiana Minority Business Magazine: How did you manage to build your business from the ground up? 

Londo Hall: I already had experience promoting concerts and parties, but now I’m promoting lemonade 24/7. Posting on social media every day, as well as taking pictures of my customers helped me go local-viral about two years ago. Also, everywhere I go, I take my jugs. I’m not going to say it’s a breeze, but it’s not as hard because I don’t have a restaurant. Everybody was reposting my lemonade on social media, saying that it was “fire” and “flame” — so that’s how I came up with the name. 

When you finally got your store and opened your doors to the public, how did it feel?

Hall: It felt good; it’s still a shock. My little sister came in here and was like ‘I can’t believe you have a store,’ but I don’t even think about it like that. My kids love it, too. My youngest doesn’t want to work as much because he’s still a kid, but they all love it. 

You recently auditioned for Shark Tank. How did that go, and what are your next steps for Londo’s Flameade?

Hall: It’s a long process, but it’s a first step [to national expansion]. Once I got to the set of Shark Tank and [spoke with producers], I wasn’t nervous. I’ve traveled to other places, like Las Vegas and spoke with radio stations and other business owners about my products; it was nothing different. I’m hoping that being on Shark Tank will lead me toward mass production to get into stores everywhere. 

How do you feel that you are impacting the community?

Hall: We’ve had a lot of kids come through here and they ask to work, so that’s good. I’m also teaming up with a bunch of Black businesses to sell my lemonade in their stores and building other partnerships. Cleo’s Bodega & Café, Sea Kings Seafood Kitchen, Exotic on the Run and Chef Oya’s The Trap are just a few stores that I’ve worked with. During Black Business Week, Chef Oya also did my lemonade as one of her specials. And now there’s so many different customers coming who knew nothing about me. 

If you could go back 10 years and give yourself a piece of advice, what would it be?

Hall: Don’t stop. Just over 10 years ago I was just coming out of a coffee shop and had a shop with a friend, but I was letting him run it. Just run it yourself. I delivered out of my trunk for a year and a half, but it worked for me. You got to put the work in, and it will pay off.

Becoming a McDonald’s franchisee

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By Sarah Jameson Felder

GROWING UP IN KABUL, Afghanistan, and graduating from Kabul University with a degree in math and physics, Mohommed Moalikyar didn’t know anything about McDonald’s. Working as a professor in his homeland, Moalikyar had no idea he would one day own several McDonald’s restaurants in Indiana.

An invasion by Russia led to an unexpected change in Moalikyar’s life. Without any money, he left his country to come live with his brother in Omaha, Nebraska, in 1984. Moalikyar’s brother gave him $200 to help him get started in America. 

The first job he took, ironically, was at Burger King. Moalikyar also held other jobs as he learned to navigate American society. He later moved to San Jose, California, and he and a friend opened a pizza restaurant, Pizza My Dear. He worked seven days a week without a vacation for several years. By this time, Moalikyar was married with one son. He and his wife barely saw each other. It was time for a change.

Indiana Minority Business Magazine: After owning a pizza place, why did you start working at McDonald’s?

Mohommed Moalikyar: My wife and I decided I should change my career. [After research], I applied for a job at McDonald’s and was blessed to work with such great bosses and coaches. McDonald’s is a great company. I love what they do for me. I learned so much from them.

You decided early on you wanted to be a franchise owner, but you didn’t have the money to immediately do so. How did you acquire the funds?

Moalikyar: They coached me on how to save money from my paycheck, participating in stock options, contributing to 401K … plus any way I can save. I don’t buy a lot of coffee every day. Put everything you can in the future. At that time, I had three sons and later on a daughter. [Our] goals are to make sure our children are educated and become a positive part of the community. Every month I purchased stock — one or two — and contributing to 401K. We tried to minimize our spending and cooking at home and things like that.

Patience and persistency are the foundations of my success. There are difficult times. I had no choice. That’s what you need to do: learn a lot, change a lot of behavior … to be a successful leader. 

What is the cost of a McDonald’s franchise?

Moalikyar: You have to have … good experience and a minimum of 20-25% down payment and [good] credit. It depends on which restaurant you’re buying. It took me 26 years to build enough money for a down payment.

When and where did you open your first restaurant?

Moalikyar: I purchased a restaurant in Oakland, California, in April 2015. Then last year, I wanted to expand and also get my son in the program. We made a move to Indianapolis in 2018 [and] I bought two restaurants. I bought two in March 2018, the third one in August 2018 and the last one in January 2019. I sold the one in California.

Had you ever heard of Indianapolis, Indiana, before?

Moalikyar: No, actually I didn’t. We were looking to expand and our company mentioned that there were some opportunities in Indianapolis. 

What are some of your triumphs?

Moalikyar: I think the biggest one was to make the move to Indianapolis — very challenging — but it is a big move for us. I could not have done it without my wife and kids supporting us. We came here. We didn’t know the community. We had to adapt to that. My focus is on people… It was hard to start a business in a place you don’t know a lot of people. We have to work together. The reason I love McDonald’s is the people part.

How do you retain good employees?

Moalikyar: I think it all comes down to how you treat your customer —internal and external. My philosophy in this business has always been a family business. In the family, you don’t treat your family wrong. You’re always trying to do the best for your family. I do a lot of things in my organizations to treat them right. That is the biggest part of my day when I walk in and see them smiling. We have created such a great culture in my business. … I always think of everybody who is a part of my organization as family. I go to every individual person and ask them how are they doing. That just makes my day when I do …We do a lot of things for our employees. I’m not perfect, yet we do celebrate Mother’s Day, every Thanksgiving we give something for them, every Christmas we give something for them. When I have time, I go by and wish them well. I ask them to eat healthy. These are small things that people really appreciate, that you have their best interest. I work side by side with them when they are shorthanded.

10 Ways to advance your career

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By Pamela Dyar

As the new executive director of the Indiana Conference for Women, my efforts focus on helping women build careers, create companies and experience lives that are rewarding, healthy and fulfilling.

Although there are different ways to handle advancement in specific careers, there are general strategies to help you stand out and advance your career. Here are 10 ways to manage your career to propel you upward. 

  1. Define goals that matter to you 

Establish goals relevant to the career path you’ve set for yourself and then work toward achieving them. If something you’re doing isn’t directly or indirectly contributing to the accomplishment of your short- or long-term goals, ask yourself why you’re spending your valuable time doing it. 

2. Stay organized

Lack of organization in one’s professional and personal life is a big reason why many employees can’t do what’s necessary to advance. Are you filling out your planner to make yourself feel good, then never looking at it again? Find meaningful organizational strategies that save you time instead of wasting it.  

3. Keep learning 

Don’t be satisfied with learning just enough to do your job well. When you feel like you’ve gotten the hang of your own responsibilities, learn more about what others around you, and even above you, do. This will leave you more prepared to move to a higher position. 

4. Seek feedback 

Employers would rather you admit that you don’t know something in an attempt to make yourself better at it, than have you pretend to know it, only to mess it up later. Don’t be afraid to ask people how you can improve. Be prepared for constructive feedback.  

5. Manage your time

Time spent is not equivalent to time well spent. If it took you four hours to finish something you could’ve done in one hour, you don’t deserve a pat on the back. Focus on the task at hand and accomplish it. Congratulate yourself for hard work, not for long work. 

6. Foster your network

Your network can take you far, if you cultivate it. Keeping in touch with people, even if it’s as simple as sending them a photo or article that reminds you of them, keeps you out of the parasitic relationship realm and safely lands you in the acquaintance realm. If you’re not putting collaborative effort, don’t expect effort from others.

7. Take care of yourself 

It may sound silly to think that keeping yourself healthy could have any impact on how quickly you reach your career goals. But getting sick all the time means taking days off, which also means getting less work done. Exercise regularly, eat healthy and get enough sleep to keep yourself running on all cylinders. 

8. Develop conflict management skills 

No matter where you work, you’ll experience conflict at some point — if you haven’t already. Learn to manage it effectively and to use it in a way that fuels innovation rather than stifles workplace relationships. Avoid grudges and try to start each day with a clean slate.

9. Ask for what you want 

Don’t be afraid to be open with your manager about where you see yourself in the future. Your manager can’t read your mind and may often not even know all you’ve accomplished. Maintain an open dialogue with him or her about what you bring to the table and how you’d like to develop yourself to get where you’d like to go. 

10. Trust your gut

If it feels wrong, it probably is. Whether it’s the “fit” of your job, a decision you made on a project or colleague behavior in the workplace, don’t be afraid to speak up or take action when something doesn’t agree with you. Facilitating change builds confidence and confidence inspires great work. 

No matter what your career goals are, have confidence in your ability to perform and show your boss and colleagues why you deserve to move ahead. Make yourself a clear choice for that promotion or that important assignment, and leadership will have no choice but to select you for the job. 

Join us during the ninth annual Indiana Conference for Women on Thursday, Nov. 7 at the Indiana Convention Center. Be inspired and empowered to advance your career while hearing from speakers including Rachael Ray, Miki and Radha Agrawal, Dr. Tererai Trent, Joy Bauer, Sheri Salata and more. For more information and tickets, visit IndianaConferenceForWomen.com.

Pamela Dyar is executive director of Indiana Conference for Women.

Four scenarios where an SBA loan may be perfect for your small business

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By Jeff Magginnis

Most small business owners want to focus their time and energy on growing their company, but it takes a team of advisors working together to really make a business successful. One of those includes a bank and applying for a loan can be intimidating and difficult. The Small Business Administration (SBA) was created in 1953 to assist banks making loans in certain situations where they might not otherwise. While the SBA cannot overcome a lack of repayment ability or a poor credit history, it can help many companies obtain the capital they need to be successful. Here are four scenarios that, if applicable to your business, could indicate an SBA loan is a viable option.

Lack of collateral

The most common scenario is lack of collateral to fully secure the loan. With so many service businesses these days and banks discounting the value of the collateral they obtain, many companies simply do not have enough collateral to meet the bank’s policy. A bank can use the SBA to obtain a guaranty on the loan to cover the collateral shortfall. For example, a consulting company may need capital to fulfill a contract but has no significant assets as they rely on human capital. By backing the loan with an SBA guaranty, the bank is able to make the loan. 

Start-ups and ownership changes 

Another scenario for a bank to use the SBA guaranty is for a start-up company or one that is changing ownership, such as a business acquisition. Typically, these scenarios are considered high-risk loans by the bank due to lack of history of cash flow or new ownership has not proven its ability to run the company yet. For example, here at First Financial Bank we were able to help an owner who recently purchased an overhead door company secure financing through an SBA loan. 

High-risk nature

Banks also avoid certain types of industries due to their high-risk nature. For example, restaurants are considered high-risk due to competition and low profit margins. This scenario is pretty common. In fact, we recently helped a gentleman purchase a franchised restaurant through an SBA product. The SBA helped cover three main issues: the type of industry, the change of ownership and the lack of collateral support. 

Term flexibility

An SBA loan often grants longer repayment terms than a bank could offer in many cases. Perhaps a client wants to complete leasehold improvements on a rented space for their business. Most banks will do a max of five years for the loan, but an SBA loan for this purpose could go up to 10 years. The difference in cash flow could be a game changer. 

Banks use SBA loans in many ways to support small business and often have preferred lender status with the SBA to make the process more efficient.

To learn if an SBA loan makes sense for your business in Indiana or Kentucky, please contact vice president, SBA specialist Mark Schoettmer at mark.schoettmer@bankatfirst.com or 317-237-1511. In  Ohio, please contact vice president, SBA specialist Angelica Johnson at angelica.johnson@bankatfirst.com or 513-389-3315.

Jeff Magginnis is the SBA sales manager for First Financial Bank. He has more than 19 years of experience advising small businesses on the use of SBA loans to achieve their goals.

Technically discriminated

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By Rupal Thanawala

Erica worked for a utility company and received a racial slur as the temporary password for her online account. She clicked the “forgot password” link and her temporary password was “n****.” The energy company took corrective actions and provided a public apology.

Google has the ability to tag images, using photo comparison, big data and artificial intelligence methods. Mr. X’s African American friends were incorrectly labeled as “gorillas.” Google has made multiple changes to the algorithm to fix the error. 

In May 2016, Microsoft launched Tay, a software bot that can chat with users and provide responses to the questions or make comments, on Twitter. Within 16 hours of its launch it was pulled down for automatically posting unrelated discriminating and hateful responses. Tay was decommissioned for good. 

Mr. Y waved his hand unsuccessfully multiple times under an automatic hand soap dispenser whereas another machine would work for a Caucasian patron. The poor-quality sensors were replaced to sense people with all skin colors. 

There are over four billion social media accounts. And there are over five billion mobile phone users, and that number is growing at a faster pace than any other consumer products. From registering for the grocery membership card to applying for a job, we interact voluntarily or involuntarily with so many gadgets and share our personal information such as name, location, picture, gender, race, income and so much more. It is a new way of life and often it is the only we can access certain privileges. 

Similar discrimination cases are identified in unethical human resources hiring practices or disproportionate rate for insurance based on a person’s gender, race or zip code. 

So, what is the underlying issue here? Machines do not have intelligence. They are powered by human intelligence, and the individuals designing the systems are not taking into consideration the requirements from all the demographics, do not adequately test the product broadly and do not have a diverse design team. To develop an unbiased technology product, we must have an inclusive workforce in the entire lifecycle of the product starting from research, design, development, testing, support, sales and marketing functions. 

The tech industry is one of the least diverse industries, with African Americans representation of as low as 3-4% although they are the biggest consumers of tech and social media. About 73% of Blacks that use the internet use social media — and 96% of Black internet users are between the ages of 18 to 29. Forty percent of Black internet users age 18 to 29 said they are regular users of Twitter. Black women representation is less than 1% and the tech leadership and entrepreneurship has equally disappointing data. To make tech industry more inclusive is not a “nice to have” but a business imperative and there is no better business case than this. 

Let us think beyond challenges and act. 

Start early. Introduce tech education to students in as early as elementary school or at the least by middle school. Develop the interest and curiosity when they are young. Let them play and have fun with it. 

Encourage and empower. Many minority students are not encouraged to take tech courses in high school or college. On the contrary, they are informed of the different pathways and often discouraged to take those courses. Be a role model to them — if they can see it, they can be it. 

Switch the gears. Mid-career professionals can gain skills by learning on the job or taking courses. Many training programs are offered online or at community colleges. 

Mentor and empower. Take time and put effort to make them successful. Share the knowledge and guide them through the journey.

Be intentional. Seek the opportunity to transform the landscape and don’t accept status quo.

Technology does not bias, but people do. 

More women are entering tech world, but diversity still lags

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By Tyler Fenwick

THE FIRST MODERN COMPUTER programmers in America in the 1940s were women: Jennings Bartik, Frances Elizabeth “Betty” Holberton, Frances Bilas Spence, Marlyn Wescoff Meltzer, Kathleen “Kay” McNulty Mauchly Antonelli and Ruth Lichterman Teitelbaum. While the United States government sent many of its men to Europe to fight in World War II, those six women developed computer programs. It’s a history that’s been getting more attention as American institutions and industries acknowledge the exclusion of people who aren’t white and male. When they weren’t excluded, they were largely denied the recognition they deserved until much later. In this case, the six original modern programmers weren’t widely recognized until they were in their 70s.

Today, if the stereotypical image of a tech worker that pops in your head is of a younger white man, there’s reason for that. Not only does the public get exposed to that image so often in pop culture — think about “The Social Network,” the 2010 movie about that social media company that collects and sells your data — but there’s also the fact that the tech industry is still mostly white and male.

Women made up 25% of computer jobs in 2016, according to Pew Research Center. Yes, the tech world is much larger than computer jobs, but those are some of the more visible positions when people look at tech. More broadly, women account for less than 20% of U.S. tech jobs, according to the virtual event solutions company Evia.

Audrey Taylor?, founder and CEO of netlogx in Indianapolis, is one of the tech leaders trying to take on the disparity. Taylor started the company 20 years ago with a plan to become “diverse by design.” As a consulting service, Taylor says she needs consultants who can listen to and function with diverse clients.

“We decided it made much more sense for us to focus on making a company that looked like the communities we live in,” she says, “that is intentionally looking for different people to share their ideas and thoughts. We focus on the fact that you have to be diverse by design.”

Netlogx is more than 50% female. Part of how Taylor accomplished this was by searching for talent in places that won’t just produce young white men. That includes the Indiana Latino Institute, which sends an intern to netlogx each year.

“You go find people where they are, not where you want them to be,” she says. “… What do you actually need your position to be? Some of the most talented consultants don’t have to have deep tech backgrounds. They have to have an understanding and appreciation of tech and be able to listen to people’s problems.”

When Taylor got her start in tech 25 years ago, she got used to being one of the few women in the office, but she says she hasn’t had an “oppressive experience.” She has, however, experienced discrimination, like when she learned some men were getting paid more than her.

“It still burns,” she says.

The Boys’ Club

In a 2018 study conducted by Paychex, 67% of women in tech surveyed said being underestimated by peers and not being taken seriously was their top challenge. The second most-common challenge was getting overexplained responses to questions. These are two components of what’s commonly called the “boys’ club,” or sometimes the “boy culture,” that seems to dominate so many tech workplaces.

The boys’ club means staying late at work, making sexist jokes, having strong cliques in the workplace. Loosen the tie, let the hair you have left fly out of control, and extra points for using curse words in ways no one had thought of before.

It sounds familiar to the way Carrie Albright ®, director of services at Hanapin Marketing in Bloomington, describes the challenges she’s faced as a woman in tech. She says men in her industry are “very comfortable being the loudest voice in the room.” She adds that this culture creates the conditions for women to feel like they need to be the perfect candidate if they want to go for a job or promotion.

Taylor calls it a “frat house mentality” where voices and personalities and skin colors that don’t conform to a particular metric of authority are shunned or ignored. She thinks it’s getting better now, though, and that it will continue to improve as tech employers try to fill more jobs.

Albright says she’s started noticing changes, too. She’s been at Hanapin for about six years and says diversity and inclusion training, as well as a simple desire for people to better understand those who are different from them, has made a positive impact. Outside her workplace, Albright, who does a lot of traveling for her job, says she’s noticed a difference at conferences and speaking events.

“I’ve seen a huge shift in the people populating these conversations,” she says. “… There are a lot more women speakers leading these conversations.”

A survey of tech workers by Atlassian partly supports this shift. One-third of respondents in 2018 reported having taken part in a “diversity working group,” up from 15% in 2017, and 45% said their company has some kind of formal diversity and inclusion program. It’s not all trending positive, though, as 51% said no improvement needs to be made for gender diversity, and 52% said the same for racial diversity. 

A More Inclusive Tech

Ashley Scott is a busy woman. She’s the founder and CEO of CurlyInCollege, a national network of multicultural college students with naturally curly hair; she’s the president of Ashley G. Scott Consulting, a public relations and marketing firm; and she’s the family and community engagement manager for Indianapolis Public Schools. But her problem isn’t that people look at her and wonder if she’s “trying to have it all,” as professional women, especially those with families, are often accused of. It’s that too few people in the tech world look at what she’s doing and consider it to be worthy of that tech billing.

“What’s interesting to me about the conversation around women in tech,” Scott says, “is that I have found that my business could not exist without technology, but a lot of people wouldn’t classify it as a tech company. But I really resonate and connect with the tech community. Once I got in, I was like, ‘Oh yeah, these are my people.’”

Scott sees too narrow of a definition for what’s considered to be tech work, and that ends up excluding a lot of people, especially women and others who have been traditionally excluded from tech.

“It’s like, oh, if you’re not a programmer and coded your own stuff from scratch then you can’t be a member of the tech community,” she says.

Ashley Scott ® still goes to the tech meetups and awards ceremonies — she was nominated for the Rising Entrepreneur Award at the TechPoint Mira Awards in April — but she says many women end up staying away from those events because they don’t feel welcome. This is especially true for women like Scott who work in a space — beauty is a good example — that men just aren’t familiar with.

At the Mira Awards dinner, Scott says she was sitting at her table — “I was of course the only Black person at my table” — when a white man asked what she does. She explained CurlyInCollege, which is what she was nominated for, but didn’t win. He was confused about what she meant by “natural hair,” so she explained that too.

“Oh, OK,” he told her. “My beard gets curly when it grows out long enough.”

(Awkward pause.)

“I just had to kind of dismiss it because I don’t have an interest in explaining my business to him,” Scott says. “At this point you’ve demonstrated that you don’t care and that you don’t understand and that you felt a little uncomfortable because you can’t relate.”

Scott, who hasn’t taken outside funding yet, says that interaction would have frustrated her when she first started CurlyInCollege in 2014, but she’s experienced enough of those by now that it doesn’t bother her much anymore. Even as Scott believes the tech industry is becoming more inclusive, she understands not everyone out there is interested in — or even knows — what she does.

Lessons Learned

Bob Baird, founder and president of Inverse-Square in Indianapolis, started his company in 2011 after a consulting firm he worked for closed abruptly. The third hire at Inverse-Square, which helps businesses solve workflow problems, was female, but she left to work remotely in Kentucky. Even with a female employee then, men dominated the culture of the workplace for a long time. At one point, Baird says he had about eight employees in the office — all men — and realized something needed to change.

“It was kind of miserable,” he says. “You don’t want eight dudes all day in the same office. Someone cracked a joke at one point in time about it being a treehouse, and I was like we have to fix this. This is crazy. You could feel the imbalance. I don’t know how else to put it.”

There’s a question people in Baird’s position need to ask themselves: Is this going to be about an “open arms” policy where the company’s leadership makes it clear that diversity is welcome in their workplace, or does it take something more intentional than that?

Baird says, at first, it was necessary to be intentional about diversity. Part of being intentional meant taking a closer look at the way they saw resumes. Baird says it’s common for people reviewing resumes to pick the one with language they’re most used to and comfortable with. In this case, a man reviewing two resumes — one written by a man and the other by a woman — is more likely to choose the man’s resume, even if the female candidate is equally or more qualified, based on the language they saw. It also meant Baird had to reevaluate the way they posted job openings.

“Let’s look at everything that predisposes this position to be one of a masculine hire and make sure that’s out of the way,” he says.

For example, not mentioning anything about a maternity leave policy — something Inverse-Square didn’t have until an employee actually needed it — probably turned away possible female applicants who otherwise would have been interested and qualified.

The first woman hired at Inverse-Square, before this shift in culture, was Ann Marie DeLaRosa, that third hire overall who now lives in Kentucky. DeLaRosa was hired in 2012 and knew Baird personally, which helped with the transition. There were still some things, though, even with just three employees, that showed her as a bit of an outsider. Profanity, for example: This is to be expected in a tech office with a bunch of guys, but DeLaRosa said she didn’t appreciate it. (To their credit, she says the others picked up on that.) DeLaRosa was also the first employee to use maternity leave, which, if Baird remembers correctly, was crafted when she was pregnant and was going to need it.

Half of Inverse-Square’s team now is female. That includes the director of sales and three project managers. Baird says there’s more “connectedness” now, which was missing when the company was mostly male, and that operations aren’t so “cold and calculated” now. There’s more empathy, he says.

“We have a much healthier perspective now,” Baird says. “You can feel more of a balance in our culture.”

Beauty box provides products to make your own products

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By Demi Vaughn

MEET VICTORIA DAVIS. she’s the founder and creator of Make it Classy, a do-it-yourself (DIY) beauty box for women from all backgrounds and ethnicities. Davis developed the idea based on the high demand for cleaner and sustainable beauty products. Davis is a firm believer in plant-based beauty and understands the need for healthier products in the beauty community.

Indiana Minority Business Magazine: What is Make it Classy? And how did you come up with the idea?

Victoria Davis: I started my blog ClassyCurlies in 2010, at the time it was a way for me to show my hair journey. I was starting to become very particular about what products I was using for my hair and skin. I like to know the ingredients in everything, whether it’s beauty care products or food, and I turned everything around. The more I got into that I found out our beauty products are full of trash. And we wonder why we have different skin conditions and cancers down the line, and it’s because we’ve been using these products for years and it catches up to us.

From there I started doing a lot of DIY recipes on my blog and it blew up over time. It was just a way for me to write everyday, and talk about plant-based beauty. I started having a few readers here and there, and then I started getting 80,000 readers. I had a lot of women asking me about my DIY recipes and wondering how they could make it and what was in it. I think it’s really easy for people to develop a hair care line that’s already finished, because you can just tell people to go to the store and buy it. But, for me, I really want people to know my process of it, and to know exactly what’s in it.

Make it Classy came about because I had so many women asking me what’s in the recipe. I would tell them I got my aloe vera from Whole Foods or this ingredient from another place. And there’s also ingredients I use like nettle leaf and tulsi (also called holy basil) and women would ask, ‘What’s that?’ Women would not know what these things are. So, it’s another way to expose people to different herbs, and things that can help your body not just internally but for beauty purposes, too. 

I started wondering how I could get these ingredients to people. Some women would say they didn’t have a Whole Foods or Target in their area. And, some would say they didn’t have any time to go get the ingredients. At first I was going to just ship it to them in boxes and envelopes. But I’m very particular about presentation, and I wanted this to have its own personality and its own flair, and I obviously wanted to tie it back to ClassyCurlies.com because that’s what started this whole thing. So that’s how I got Make it Classy and the pink colors because it goes along with ClassyCurlies.com. 

IMBM: Do you think products in the Black community are targeted with chemicals and cancerous products the most?

Davis: They could be, but I don’t think only Black brands are targeted. There are some brands that are understanding that there’s a need for clean and sustainable products. Some people are catching that wave, but the traditional hair and skin care brands don’t care. They just want a cheap label on the front of it. They’ll say it’s all natural, and they’ll even make the colors green and leafy to look earthy, but it’s full of stuff. I do think it could be a situation where they do target minorities, but it’s a problem across the board. 

IMBM: What challenges did you face starting your brand?

Davis: One challenge was explaining the concept to people. Because, it’s such a new concept and there aren’t a lot of products out there like this. A lot of people don’t understand it, and they would ask if the products were already put together or if they would have to put it together themselves. The easiest way for me to explain it to people is to compare it to Hello Fresh and Blue Apron because those are the same concepts. You get ingredients and an instruction card, and then from there you create it. Another challenge was trying to figure out what would be the first three recipes I made for people. So, it was difficult trying to choose which ones met their demands. I have a Facebook group and podcast for my blog, and I asked them what DIY products would they want to make, and the most requested one was a hair conditioner. And, another challenge was warming this up to people and explaining to them that this is a box for all women.

My ClassyCurlies blog was born off of the fact that I’m a Black woman and my hair journey. And that’s fine. It’s still going to remain that but while I was doing all the DIY stuff on my blog I was also teaching classes around the city. From those classes, I learned that this is not for a particular hair texture. Women from all backgrounds were able to use my products. 

IMBM: What are the three recipes you decided to start with?

A: There are three different boxes, and they all look the same on the outside. Each box is named after a woman. There’s a herbal hair rinse (Herbal Ebony) lavender rose water (Romantic Rosie) and clay hair and face mask (Loyal Leah.) Each box includes a recipe card and a QR code to scan to watch video tutorials and also an audio track of me talking more about the ingredients, and why they’re important for you to use. You also get a welcome card that’s like a personal note from me. The ingredients are individually packaged. That’s done purposefully just in case you get a box and it includes an ingredient you’re allergic to you can easily get rid of it and not have to worry about if it touched other ingredients. 

IMBM: What advice would you give someone who wants to start their own business or blog?

Davis: I would tell them to make sure they researched their market to understand who their audience is. If you don’t understand that you will waste so much money and time. Really find your tribe of people who will understand your content, product or blog and find out what they want and cater to them. A lot of us try to guess what our audience wants, but the best way to find out is to just ask them.  I

Honda invests in technology and employees

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By Ryan Lucas

IN MAY OF 2018, PRODUCTION of the 2019 Honda Insight hybrid sedan began at the Honda Manufacturing of Indiana (HMIN) plant in Greensburg. Honda invested $32.5 million at HMIN, including a 19,200-square-foot expansion to the plant specifically for Insight production. 

HMIN permanently employs over 2,400 associates and has an annual production capacity of 250,000 vehicles. The Insight is built exclusively at HMIN plant, with the exception of a few parts that are produced in plants throughout Ohio. The HMIN plant also produces the Civic sedan and CR-V sport utility vehicle. 

The Insight is positioned between the Civic and Accord in Honda’s U.S. lineup. Along with driver-assistive technology, the car is equipped with Apple CarPlay and Android Audio. The Insight was the fifth electric Honda model in an 18-month span.

Honda is also investing in its employees.

Karen Tarver, purchasing project leader for the Insight project, started her career with Honda in 2008 as an entry-level parts quality engineer and now, over a decade later, she played an integral role in bringing the Insight to life. 

After previously working mostly in mass production, Tarver said the opportunity to be a project leader on the Insight project was a valuable change in viewpoint that allowed her to see a different side of the business at Honda.

Another Insight project leader, Vinscent Minor, got his start at Honda in 2008 on the production team working on the assembly room floor. About four years ago, Minor moved on to the new models department, where he found himself filling more of a management role as project leader for the assembly team. 

As Insight project leaders, both Minor and Tarver said that their experience with seeing the Insight grow from the design phase to the final launch was something that gave them pride and joy. 

“I think there’s been a lot of pride and hard work that has gone into this project,” Minor said. “I, myself, was able to take the Insight home and drive it with my family. Seeing it from a drawing, to three years later, getting in that final product, it really was full circle.”

Now, both Tarver and Minor are in positions where they can have a positive influence on other associates who are in the same place they were a decade ago.  After transitioning to the new models department, Minor found that his experience working on the floor gave him a valuable viewpoint as he took on more of a management role. 

“I am in the position where I’m bringing the future to these associates on the floor,” Minor said. “I was that guy building that car and now, being able to make it better for them for future models, that’s just been one of the biggest things for me working here.” 

Tarver helped start the African American Resource Group at HMIN, which has since branched out to other plants across North America. She said the group has worked to promote cultures of inclusion and diversity as well as providing opportunities for pipeline development for other African American associates like herself. 

“The most discouraging thing and frustrating thing for anyone, whether it’s true or perception, is glass ceilings,” Tarver said. “You want to know that there are still opportunities to advance and grow yourself if you’re going to invest your time, coming in day in and day out. I’ve always felt that with the opportunities here [at Honda], that there is no glass ceiling and I still feel that way.”

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