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There’s an app for that

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Busy professionals turn to technology to find balance

By Glendal Jones

Professionals and business leaders often have a never-ending to-do list and not nearly enough hours in the day. Just ask flight attendant Becky Conley of Brownsburg, Indiana, who flies for Indianapolis-based regional airliner Republic Airlines. As a busy professional, she never knows when she’ll be needed to fly out of town at a moment’s notice. One of her must-haves is an app called “Crew Life,” which manages report times, flying schedules and more.

“It gives notifications and changes and has been a life saver,” Conley said. She also uses the app to view scheduled trips, track the hours she’s worked, see who’s flying with her and report times. “It makes my life so much easier, as I don’t have to manage it, especially with weather changes, which can happen frequently. It’s right in palm of my own hand.”

The app, which Conley has used for the past couple of years, has also alleviated most of the dreaded 3 a.m. phone calls she used to get in the past. An electronic flight manual on her mini iPad also makes it easier to check flight policies, announcements and more.

Even social media apps like Facebook play a part. Republic Airlines has a crew page where flight attendants can ask questions of other flight professionals, get updates from the union and even check with other flight attendants about swapping trip responsibilities.

Using social media has also helped Nicole Hoellein, owner of her family business Rudy’s Watch and Jewelry Repair, also located in Brownsburg. Hoellein, the mother of a 6-year-old active son, says you have to balance all aspects of your life. As a business owner, she agrees having a digital communications network makes all the difference, right down to making grocery lists through apps offered from retailers like Kroger and Marsh, to managing her son’s schedule, exercise classes, church and more. She said specifically, Facebook has made her life easier.

“You have to realize not everything you have going on can get accomplished, but you can manage them as best as you can and not be too hard on yourself,” she said. From using her cellphone, to accessing websites where she found a great swimming program for her son Rudy, named after the business she took over 20 years ago, it’s been easier.

“I learned about a Chapel Glen Swim youth program website from a customer, and I was able to choose the class, sign up my son and pay for it all at one time.” That saved time and money. Hoellein says she uses Facebook a lot to search for events and other activities.

After work, Hoellein says she starts her most important job of being a mom. Cooking tips come from online applications she downloads, and managing her schedule on her phone helps her get Rudy ready for the next school day.

“I can’t imagine how I did it all before,” she added, “but with social media, customers, friends and my family, it’s been a great combination of support.”

Deposits made for community strength

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Design Bank invests in community

By Terri Horvath

 

The origin of Design Bank in Indianapolis began with a question: “How can I change the world through design?” It was asked by Will Marquez, who then teamed up with NaShara Mitchell to create “a center for mutual cooperation.” Their primary mission was to bring design skills where they never existed before.

Design Bank2 copy

Design Bank officially opened in February 2015 in a converted bank building on East 38th Street; the founders chose to concentrate on teaching design and entrepreneurship in an area where the residents didn’t have access to the necessary tools. Marquez draws on his experience as a designer and founder of W/Purpose, a studio focused on architectural and urban design. Mitchell has had a diverse career in the higher education field and as the founder of Studio B, a facility that concentrates on women and social entrepreneurs.

An example of their efforts at the Design Bank is the four-week summer program for young people, when participants design and develop a product. Part of their education involves learning the skills to transfer their ideas onto paper and apply 3D printing techniques. Then they have to sell the product before a panel, similar to the “Shark Tank” approach, for funding and distribution. The idea is to encourage “learning through doing,” said Marquez.

One participant in the summer program was Simi Matemachani. In 2015, the then-14-year-old learned how to convert some of his drawings into 3D reality. He decided to sell his output as ornaments for the holiday season and sold out within two weeks. His 2016 edition had similar results.

Young people aren’t the only ones learning through the Design Bank; adults have also seen their ideas spring to life. “We support professionals, students and hobbyists by helping them retool or advance their design thinking, fabrication or market impact,” according to the center’s website. For example, jewelry designers have used the center’s tools. Another is an entrepreneur who has created special clips for consumer use.

“We want to be a center that produces producers, not just consumers,” said Marquez.

Some of that output is sold through the Design Bank’s Marketplace. This web-based service highlights products made by or in collaboration with participants in the company’s programming, as well as other items made by area residents. For the 2016 holiday season, the company also hosted a pop-up shop in downtown Indianapolis. With Design Bank’s sales commission, the founders reinvest in the community through youth job creation, program scholarships, community sponsorships and general economic development.

This connection to the community is also strengthened by the Design Bank’s readiness to rent space for special events sponsored by groups and organizations in Indianapolis.

Community gatherings, education, entrepreneurial outlets — these reflect a mission that the Design Bank hopes strengthens the community.

Enjoy Marvelous Madison

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Southern city offers old-school charm with modern-day chic

 

Madison — a quaint city in southeastern Indiana on the north bank of the Ohio River and about 90 minutes from the state capital — is the perfect spot for travelers looking for old-school charm with modern sensibilities. The bustling river town is a short drive from both Louisville, Kentucky, to the south, and Cincinnati, Ohio, to the east. Home to one of the first Underground Railroad historic districts, several public parks, monuments and many other cultural points of interest, downtown Madison features more than 130 blocks of well-preserved, classically built structures.

Read on to see more of what this spectacular Hoosier gem has to offer:

 

Historic sites

Historic Eleutherian College

Founded in 1848 by anti-slavery Baptists, Eleutherian College offered educational opportunities to students regardless of race or gender. The college is located in Lancaster Village, and its name is derived from the Greek word “eleutheros,” meaning freedom or liberty. Today, the college is open for tours and attracts visitors from all over the country.

6927 IN-250, Madison, IN 47250

(812) 273-9434

eleutheriancollege.org

 

 

Lanier Mansion

James Franklin Doughty Lanier, an attorney who served as clerk of the Indiana General Assembly before moving on to the world of finance, was one of Madison’s pioneers and a big part of the state’s development. Lanier hired Madison architect Francis Costigan to build his home, now a famed mansion and landmark. The home features Greek revival elements, Corinthian columns and many other classical components. The Lanier Mansion is a part of the Indiana State Museum historic sites and is open year-round. Guided tours occur at regular intervals between 9 a.m. and 4 p.m. The gardens and grounds are open from dawn to dusk.

601 W. First St., Madison, IN 47250

(812) 265-3526

indianamuseum.org/explore/lanier-mansion

 

Ben Schroeder Saddletree Company

In the Madison, Indiana, National Register Historic District stands the last of a foregone breed. For nearly a century, the Ben Schroeder Saddletree Company crafted thousands of wooden frames for saddle makers throughout the United States and Latin America, making it the nation’s longest lasting company of its kind. The company’s founder and namesake, John Benedict “Ben” Schroeder, a German immigrant, started the company in a small brick workshop in 1878. After Schroeder’s passing, his relatives began producing things like stirrups, work gloves and other products. In 1972, the factory closed and was left totally intact. Today, visitors and history lovers descend upon the space for a glimpse back in time.

The Schroeder Saddletree Factory Museum is open to the public mid-April through October.

106 Milton St., Madison, IN 47250

(812) 265-2967

historicmadisoninc.com

 

Food and drinks

Lanthier Winery

The Lanthier Winery is said to have “a far away feeling, close enough to taste.” Visitors to the winery’s tasting room are invited to partake in samples of cellar master and owner Chris Lanthier’s handcrafted, award-winning wines, such as Rivertown Red, a gold medal winning Baco Noir that pairs well with savory, spicy dishes; Cranberry Grande, a great choice for poultry or holiday meals; and Mill Street White, a sweet Niagara. The winery regularly hosts events. Each February, on Valentine’s Day or the Saturday before, lovers of romance can enjoy the annual Schocolade Celebration, also known as the “ultimate chocolate indulgence.”

Address: 123 Mill St., Madison, IN 47250

Phone: (812) 273-2409

lanthierwinery.com

 

 

Crystal & Jules

Chef and owner Andy Richmer’s eatery, Crystal and Jules — an amalgamation of his wife’s and his late mother’s names — boasts upscale dining with seafood (braised red snapper, crab-stuffed flounder), fresh handmade pastas (beef ragout, alfredo) and the city’s best steak and dessert.

709 W. Main St., Madison, IN 47250

(812) 274-1077

crystalandjules.com

 

Key West Shrimp House

Looking for south Florida flavors without hopping a flight? Check out the Key West Shrimp House. Though the family-owned restaurant specializes in shrimp, they also offer other seafood options, steak and chicken. The chic dining spot overlooks the Ohio River and is housed in an 1800s-era button factory. Some of the menu options include grilled blackened mahi mahi, shrimp Orleans, chargrilled oysters and baked halibut oscar.

117 Ferry St., Madison, IN 47250

(812) 265-2831

keywestshrimphouse.com

 

Lodging

Riverboat Inn and Suites

Riverboat Inn and Suites is located right in the heart of Madison. Visitors can see the Delta Queen, American Queen and other tour boats move down the Ohio River. Each of the 50 rooms is individually and uniquely decorated. Guests also have the option to stay in one of the nine condos on the property or even rent a private home. There is also a riverfront event space for special meetings and gatherings.

906 E. First St., Madison, IN 47250

(812) 265-2361

riverboatinnandsuites.com

 

Clifty Inn

Clifty Inn offers comfortable accommodations and views of our state’s prehistoric beginnings.

Clifty Falls State Park, where the inn is located, features deeply cut gorges, sheet rock walls and plunging waterfalls. Both the Falls and the nearby Ohio River are products of the Ice Age. The inn is also located less than an hour away from Belterra Casino and Resort and the Kentucky Speedway.

1650 Clifty Hollow Road, Madison, IN 47250

Phone: (812) 265-4135

in.gov/dnr/parklake/2985

 

2 Sisters Bed & Breakfast

2 Sisters Bed & Breakfast, owned by sisters Mary and Madonna, is a gorgeous B&B housed in one of 400 Federal architectural-style buildings in the area’s historic district. Other elements include a kitchen featuring 12 hand-painted frescos by the famously elusive artist H.H. Meyer, a grand stairwell and spacious front parlor.

618 E. Second St., Madison, IN 47250

(765) 430-46762

sistersbandb.com

 

Azalea Manor

The Azalea Manor Bed and Breakfast is one of the oldest homes in Madison. The charming B&B showcases many touches indicative of the period (circa 1833): 10-foot double entrance doors, 12-foot ceilings, velvet-fringed drapes, old shutters and window cornices, antique furnishings and large Italian marble fireplaces. A large library boasts classic works of literature from the 1920s through the 1960s. Though the beds are new and the bathrooms are modern, much of the decor is antique. Guests are welcome to enjoy an abundant breakfast each morning and complimentary refreshments throughout the day.

510 W. Main St., Madison, IN 47250

(812) 274-4059

theazaleamanor.com

 

Entertainment

Folks looking for a way to honor their love of vino will have a great time on the Indiana Wine Trail. The tour of six local wineries will allow guests an opportunity to chat with winemakers and get an up close look at how the libations are created. Madison’s wine heritage stretches back two centuries to when Swiss immigrants planted vineyards in the nearby city of Vevay. In fact, the Ohio River Valley is known as the largest designated wine region in the nation. The six wineries featured are: Madison Vineyards Estate Winery, Lanthier Winery, Thomas Family Winery, The Ridge Winery, Ertel Cellars Winery and Stream Cliff Farm Winery.

(800) 559-2956

indianawinetrail.com

 

The Greiner Art Gallery at Hanover College brings an eclectic mix of visual art to visitors and residents of the community. The gallery regularly hosts special events such as lectures, demonstrations and seminars with nationally and internationally recognized artists. The gallery is located in the lobby of the Lynn Center for Fine Arts Building and is open to the public during exhibitions, during special events and by appointment.

517 Ball Dr., Hanover, IN 47243

(812) 866-7000

art.hanover.edu

Mixing business with pleasure: How to navigate fraternization in the workplace

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By Keshia McEntire

 

Most people want to have positive interactions with their coworkers, but what happens when professional relationships become more than friendly? Many experts see dating coworkers as flirting with trouble. The fear of office gossip, drops in productivity and sexual harassment lawsuits have caused many businesses to create policies against office romance. Despite this, according to a study by the Society for Human Resource Management, one out of four employees say they have been in or are currently involved in a workplace romance.

We decided to talk to an expert to learn the pros and cons of mixing business with pleasure. Cathy Johnson is a human resource professional with Tilson. Her job duties include providing guidance to clients regarding employee relations matters, as well as assistance with handbook and policy writing.

 

Indiana Minority Business Magazine: Before we get started, I thought it would be a good idea to define fraternization in the workplace.

Johnson: My definition of fraternization would be any relationship between individuals or groups. This could include romantic or platonic relationships. It could be between employees or with clients, vendors and suppliers.

 

One out of four employees say they have been in or are currently involved in a workplace romance. Why do you think workplace romances are so common?

Workplace romances are common because most of us spend eight or more hours of each day with our colleagues. It is natural for relationships to form as a result of the long periods of interaction between individuals.

 

According to a study done by the Society For Human Resource Management, the percentage of organizations with written workplace romance policies has doubled since 2005. Some employers have a written policy regarding fraternization, while others still share their views with employees verbally. A small number of employers have even asked employees to sign “love contracts” prohibiting them from romantic relationships. What do you think is the best way for an employer to express their views on fraternization to their employees?

I think the best way for businesses to express their views on fraternization is to establish a code of conduct for all employees. Companies should determine what behaviors they want to prevent, align policies in accordance and make sure those policies are well communicated. For example, if a company is fearful of what could happen in the event of a bad breakup, like arguments, harassment or physical abuse, then policies prohibiting those types of actions should be created and communicated to employees with an emphasis on how it could apply to personal relationships with coworkers.

 

What are the pros and cons of having written policies that prohibit fraternization? Do you think these types of policies are beneficial and, if so, in what ways? If not, why are they ineffective?

Policies prohibiting workplace romances are challenging, because you are attempting to control people’s feelings. Trying to stop such relationships from taking place can be a futile approach, so it is better to simply address the concerns that can come from having personal relationships at work and have policies that address these concerns. Some of those concerns are discrimination, harassment and violence in the workplace.

 

Within a business environment, who should be the most concerned about office romances? Is it only the concern of the boss or supervisor?

Everyone can be impacted, so it is a shared concern. Managers or supervisors should certainly be concerned if the employees’ performance decreases or if individuals are subjected to inappropriate behavior or a hostile work environment. The gossip that can develop can be a distraction for coworkers, as well.

 

How should employers address relationships between a supervisor and a subordinate?

I would advise that a policy is written to express that employees who have any type of relationship cannot be in direct reporting positions; this must include family and friendships, as well.

 

In what ways can non-romantic relationships between employees become a problem in a workplace?

It could be favoritism, a decrease in productivity due to constant socializing or fighting. It is basically everything that could happen as a result of a romantic relationship that may go sour.

 

Do you have any tips on what behavior is and is not appropriate in the workplace?

In my opinion, employees have to provide great customer service both internally and externally. They should have a good work ethic, be respectful of all people and create an environment that is professional, inclusive and diverse. Any actions that contradict these values are inappropriate.

Suds up! Hoosier-owned soap company brings something new to the industry

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By Ebony Chappel

 

When most people run out of soap, they head over to Target or another retailer to replenish their stash. The last time brothers Mohammed M. Mahdi, Mohammed A. Mahdi and their roommate Anthony Duncan found themselves without soap, they decided to make their own.

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The trio had already worked on a few DIY projects together, and after a crash course through YouTube, decided to try their hand at soap making. They’d amassed enough of the homemade stuff to last them a couple hundred years before ultimately deciding to go into business.

Four years after creating Soapy Soap Company in Bloomington, Indiana, they’ve received rave reviews and garnered some loyal customers.

mohammed_a

“Right now we’re trying to branch out of Indiana and get more into the Midwest and go national as well,” said Mohammed A. “That’s why we initiated the Design My Soap aspect.”

“Design My Soap” patrons begin by visiting the site designmysoap.com, where they choose a soap formula suited to their skin type and then add in essential oils, exfoliants and other ingredients tailored for their specific needs. Visitors to the site can also choose from several label designs and name their custom soap creations.

“The reason we thought it’d be a good idea is because there’s nothing like it available online,” said Mohammed M. “Whether it’s one bar or 100, and you can personalize it to work with your body or skin type.”

Duncan says Soapy Soap’s key to early success is in listening to customer feedback and taking their thoughts into consideration.

“We had a customer reach out to us and say she needed a soap that was gluten-free, so we went back and checked to see which of their products had gluten in it and modified the formula,” he said.

Now, all the products the company produces are gluten-free, vegan, cruelty-free and halal — the latter being a nod to their Muslim heritage.

Mohammed A. said he hopes the company’s success encourages a greater sense of community across the state. “I think us being a Muslim-owned company helps expose people to the diversity that is here in Indiana.”

What’s your side hustle?

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More Americans are embracing entrepreneurship when extra cash is needed

By Keshia McEntire

 

When Michelle Calbert’s son was accepted into a prestigious private college to study engineering, she was not going to allow any barriers to stand in his way — not even the $50,000 a year bill.

“I had tried several times to get promotions at my job by going back to school and working on my professional image. Everything was met with, ‘No, not this time, we love you in your current position,’” she said. “We refused to tell him we couldn’t afford it or to accept an offer from another school.”

While monetary frustrations have led generations of the past to take on more than one job, some people today are opting into various forms of entrepreneurship when extra cash is needed. According to a report by the U.S. Government Accountability Office, 40.4 percent of the U.S. workforce is now made up of people who don’t have what are traditionally considered secure jobs. This includes people who work for temp agencies, on-call and contract workers, self-employed people and part-time workers. In addition, increasingly more full-time workers are finding creative ways to bring in extra income. A publication from the Bureau of Labor Statistics calls this new trend in self-employment the “gig economy.”

The gig economy is where Calbert found the funds for her son’s tuition.

“I figured I would create additional income through my own business opportunity. It was a no brainer. You need more income? Go create it,” said Calbert.

Today, she is a senior level sales director with Mary Kay. Not only has she earned enough income to walk away from her previous job doing credit and collections for a marketing firm, but she also has a free pink Cadillac, to boot.

People looking for part-time work that pays decently and allows flexibility have more options than generations of the past, because in today’s world, there are a multitude of companies assisting entrepreneurs in finding their perfect side hustle. Options include driving for a ride-share company like Lyft, becoming an on-call courier with Postmates, or selling makeup and jewelry via companies like Mary Kay or Chloe and Isabel.

Many people are also using the internet to find ways to bring in extra income from home. Tech-savvy entrepreneurs might look into web developing or graphic design. Multilingual people might choose to teach a language via webcam from a service such as VIPKID. People who enjoy making things with their hands might opt into selling their creations with the help of an online platform like Etsy.

Janel Bland studied mechanical engineering in college and worked as an engineer for six years before devoting herself to her job as a stay-at-home mom. Despite the many responsibilities that come with raising three boys, she found a way to make money from home doing what she loves.

“I love to sew. I found it to be a really fun hobby, and I am drawn to creating things; that’s one of the reasons I loved engineering. I make clothes for myself, but there is a limit to how many dresses I can have in my closet or how many button-downs my husband needs,” said Bland.

This prompted Bland to create 1redleaf, an Etsy shop that sells handcrafted scarves and jewelry.

“Etsy makes it easy for anyone to get started, and they encourage you to have a lot of products. I read tutorials on how to do it. They also recommend being active on social media and using Facebook and Instagram, so I spend a lot of time focusing on that,” said Bland.

Success comes in many forms. For many entrepreneurs, it’s less about money and more about having an avenue to do what they love.

Brenda Groce says her side hustle is all about passion. Groce started Country Wedding Spaces, a business where she works as a full-service wedding coordinator and rents out her home and the 12 acres surrounding for couples to host weddings.

“I got interested in wedding planning after helping my two daughters plan their weddings. They both took place at my home,” Groce said. “I don’t look at it as a business; it’s a joy to do and a passion. I am a people-person, and the Lord has gifted me with creativity and this property. I have so much, and I am trying to see what I can do with it.”

Groce says having a side job takes great organizational skills to balance business with everyday responsibilities.

“I work (a traditional job) in the evenings, so I have the whole day to work on weddings and other things that I like to do. I have always had great time management skills, because at my past jobs, everything was time sensitive. You have to know what a couple wants and be stern enough to carry it forward. You also have to be open-minded, flexible and able to let what the couple wants come through.”

These entrepreneurs have advice for others who may want to start their own side hustle.

Groce believes if you start a side hustle half-heartedly, you will not be successful.

“First of all, you have to be devoted. You have to have a passion for it. And you have to have the discipline to follow through,” she said. “Without those things, you can’t get it done; you don’t have the heart to do it. When you want to do something outside of your natural realm of things, if you don’t have devotion you will never get it done.”

Calbert thinks if you truly want something, you cannot make any excuses.

“I almost said no, because I thought I was too busy. I was working full time and in college full time. When you are determined to be successful, you will figure it out, and that’s what I did,” said Calbert.

The ability to make money doing what you love has its roots in the American dream, but the demands of day-to-day life often prevent people from following their passion. In a world full of actress-baristas and Etsy-shop-owner-accountants, who is to say which hustle is truly on the side?

 

For more information on Country Wedding Spaces call (317) 985-0148. For information regarding One Red Leaf, visit 1redleaf.com. For information regarding Michelle Calberts’s Mary Kay shop, visit emeraldexplosion.com.

 

Find your side hustle: Five ways to start making money on the side today

Start an online store

Websites like Shopify and Etsy make it easy to sell your creations online. Use social media to spread the word about your online shop.

 

Share your skills as an online coach or consultant

If you have expertise in anything that might be of interest to others, become an online consultant. Websites like Clarity.fm allow you to get paid by the minute for consulting calls.

 

Work as a tutor

Everyone has something they can teach. Put your skills to good use and help others get where you are. Tutors often earn $20-$50 per session.

 

Become a Postmate

Postmates is essentially Uber for food, groceries, supplies and other items. Get paid up to $25 an hour by working with this delivery service.

 

Start a blog

If you have a passion, write about it. Earn cash from ads and affiliates who pay you to mention them on your site.

What’s your vision? You may want to check your board

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By Glendal Jones

You may have heard of them and why some business owners wouldn’t go without them: Vision boards are a relatively new craze for people interested in goal setting, and for many, they really do work. Just ask India Gary, who opened Shodah Spalon salon in Indianapolis more than five years ago, with a vision and a dream.

“I knew I wanted to open my own beauty salon, but I was stuck on how to get there,” Gary said. “One day I was watching the Oprah Winfrey show, and she had a segment on vision boards, and I was hooked.”

Vision boards are used to help clarify, concentrate and maintain focus on a specific life goal, using any sort of board to display images that represent whatever one wants to be, do or have in life. The idea is that good things come to you if you write them down, and the larger the photo, the greater the rewards. After eagerly pasting pictures of what her salon could be, Gary imagined the decor, what kind of clientele she wanted and more. Also included on Gary’s board was a photo of rapper/actress Nicki Minaj.

“I had pictures of clients and the word ‘yes’ for inspiration on my board, as it was a reflection of what I wanted,” Gary said.

With only knowing what she wanted, a salon decorated with dark chocolate custom mirrors and Italian Belvedere-style chairs, Gary says she got emotional and overwhelmed, since she didn’t have the budget for it. But client Deb Oatts suggested looking at an Ikea store where similar mirrors were priced less than $30. With a desire to find specific mirrors and more, Gary says she drove to the Ikea in Cincinnati, Ohio, in a snowstorm, where she also found light stands with the exact color and look from her vision board. Later, she found the styling and dryer chairs she needed through a Craigslist ad posted in Kentucky. A family member picked up the chairs and drove them back to Indianapolis, and Gary began to see her vision taking shape.

“That’s when things started to really click, and I felt like Superwoman for finding the furniture on my vision board at a fraction of the price,” she said.

Her dreams became reality again two months later when she prayed for dozens of clients she could service while allowing other stylists and makeup artists to participate, too. A client contacted Gary about styling hair and applying makeup for 23 models and dancers for Madonna’s team for the 2012 Super Bowl in Indianapolis. After speaking with Madonna, she also learned Nicki Minaj, the person she placed on her vision board at the beginning of the journey, was also part of the halftime entertainment.

“I was so surprised and excited, because I got to meet not only Madonna, but also Nicki Minaj, and attend the show,” she said. “That was my ‘a-ha’ moment.”

With a well-established client base, Gary is ready to create a third vision board to help her focus on her next steps.

Shodah Spalon is located at 5945 E. 86th St., in Indianapolis. Learn more at (317) 570-7330 or vagaro.com/shodahspalon/about.

 

Creating and using vision boards serves several purposes, some of which include helping you:

 

  • Identify your vision and give it clarity

 

  • Reinforce your daily affirmations

 

  • Keep your attention on your intentions

 

For more information, check out makeavisionboard.com.

Social media promotion pays off

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For some, internet interactions make a big difference

By Miranda Miller

 

Starting your own business? Promoting it via social media is a great way to spread the word and attract customers, but with so many sites and apps available, where should you begin? Since building a social media community is an investment of both time and money, you should view it as such and do what smart investors do: diversify. Take a cue from the following small business owners and lawyers, who dabbled in multiple platforms to see what would happen and reaped big rewards.

Damsel in defense

New York City lawyer Genavieve Shingle Jaffe jumped from the corporate world to entrepreneurship, and while teaching other women to do the same, the self-professed “sparkly lawyer for entrepreneurs” earned six figures in her first nine months of business. To market the online legal program in which she teaches women how to protect their businesses and provides them with contracts, she tweeted, uploaded photos to Instagram, offered free webinars via targeted Facebook ads, followed up with registrants by email, and paid affiliate marketers to publicize her course.

An affiliate marketer “promotes one or multiple products and tries to attract and convince potential customers of the value of the merchant’s product so that they actually end up buying it,” marketing guru Neil Patel said. Affiliate marketers use social networks, blogs and even digital billboards alongside highways. Jaffe credits her successful launch to the help of affiliates who put her in front of people she wouldn’t have reached otherwise.

They also helped her pay for a New York City wedding, two rings — one for her and one for her bride — a designer couture gown and a house.

The streaming lawyer

Knowing that people don’t trust lawyers, attorney Mitch Jackson began uploading videos to the internet so potential clients could get to know him before contacting him. Today, the Streaming Lawyer has 26,000 Twitter followers, 16,000 Facebook fans on the page he shares with his wife and legal partner, 3,000 Periscope followers, 1,722 Instagram followers and more than 500 LinkedIn connections. He can also be found on Snapchat, Vine, Google+ and Anchor, a free app that enables users to record and share their voice.

How does a lawyer draw such an audience? Jackson shares legal tips for consumers, trial lawyer tips for attorneys, how-to pointers, political views and travel and drone photos. He attributes his seven-figure salary to social media, according to social media guru Andrea Vahl, who made lists in Inc. magazine, Entrepreneur, and Social Media Today of the “21 Best Blogs That Will Help Grow Your Business,” “50 Favorite Online Marketing Influencers of 2014” and “10 Women That Rock Our Social Media World,” respectively.

If you’re interested in using a live-streaming video app, heed the social media-savvy lawyer’s advice. “When it comes to Periscope,” Jackson told podcast LivestreamUniverse.com, “it’s so important to engage your audience. You have to learn how to do your scope, but at the same time, check your comments and respond to comments. In fact, incorporate the comments into your presentation. That’s the key.”

After all, everyone wants to be heard and acknowledged.

How alternative funding helps level the playing field for minority-owned businesses

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By Chad Otar

 

Running a successful business is a challenging endeavor for anyone. There are many reasons people start their own business, whether there’s a need they feel isn’t being filled in the market, they want to improve the system in place, or they feel that they can run their business better than what they experienced as employees at other businesses. While minority business enterprises (MBEs) have experienced significant growth within the past decade, it’s no secret that minority-owned businesses still face many obstacles, especially during the process of obtaining capital.

According to the U.S. Small Business Administration, approximately 28 million Americans have taken the plunge and become entrepreneurs, with nearly 30 percent being people of color. Within the past decade, the number of minority-owned businesses has nearly doubled. Companies owned by African-Americans grew by almost 45 percent, Asians by 24 percent, Hispanics by 31 percent and Hawaiian-Pacific Islanders by 49 percent. Despite this growth, minority business owners continue to be an untapped and underserved market. They face higher borrowing costs and rejection rates and tend to be approved for lower loan amounts. This is especially true for business owners operating in urban and lower-income neighborhoods.

As stated by entrepreneur and investor David Kiger, “The value of loans for minority-owned businesses is usually less than non-minority loans. For minority businesses with more than $500,000 in gross revenue, the average loan amount is $149,000. But non-minority business loans average $310,000, and … interest rates are often higher for minority business loans.” This leads to owners falling into the trap of using personal credit cards for business expenses, which can cause complications when filing taxes and seriously damage their personal credit score. Fortunately, focus is now shifting to this issue, and there are more funding options available to minority business owners.

Alternative lenders offer a variety of financing solutions for small businesses. Lenders usually only require a one-page application, four months of recent business bank statements and four months of recent credit card processing statements, if your business accepts credit cards. The following are some of the alternative financing solutions available to MBEs:

ACH Advance: A form of a merchant cash advance that is repaid on a daily basis by direct ACH debits rather than a merchant account. These are still a purchase of receivables, and the amount debited via ACH is determined by the amount of credit card processing sales that are batched out the previous day.

SBA Loan: The U.S. Small Business Administration 504 Loan or Certified Development Company program is designed to provide financing for the purchase of fixed assets at below market rates.

Business Lines of Credit: A rotating loan that gives business owners access to a fixed amount of money, which they can use day-to-day according to their need for cash. Interest is only paid on the amount of the advance actually used.

Asset Based Loans: A business loan secured by collateral.

Term Loans: A loan that is backed by a bank for an exact amount that has a specified repayment timetable and interest rate that are adjusted accordingly. Terms mature between one and 10 years.

Having diversity in cultures, genders, ethnicities and perspectives is beneficial in all aspects of life — business is no different. It promotes innovation and allows companies to adapt to the ever-changing business landscape. Limiting access severely impacts ability to expand, create new jobs and reinvest into the community they serve. As the business world slowly changes to become more inclusive, it’s good to know there are options available.

 

Chad Otar is the managing partner/funding specialist at Excel Capital Management. Otar has witnessed the merchant cash advance/alternative lending world blossom and prosper from a little-known facet of finance to a multibillion-dollar industry. He is active and well respected in the alternative lending industry due to his credibility, experience and knowledge.

 

Achieve work-life balance

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How to stay productive without losing your cool

By Erica Pierce

 

You know what they say: “Work hard, play hard.” What happens when you can’t quite manage to intertwine the two? Finding work-life balance can sometimes prove to be easier said than done. According to recent studies, the typical workday now lasts much longer than in previous years. This doesn’t always prove to be beneficial or helpful in maintaining a sense of normalcy. Not to mention, the stress harbored from work or home can play a huge role in your overall health, happiness and wealth. It’s crucial to create the narrative that works best for you. At the end of the day, balance is certainly achievable and obtainable. Here are a few much-needed pointers to help you along the way:

Set goals

Think about how you feel reaching your desired weight after those lengthy and exhausting weeks of working out and eating right. You feel a sense of accomplishment, right? Sure you do! Apply this same scenario to the workplace. When you set work goals and complete them, you’re overcome with relief and pride as you check each task off of your office to-do-list.

Prioritize

Prioritizing is simply a way of ranking the importance of one task to the next. This can prove to be difficult for some when determining what is or isn’t considered to be “important.” Ryan Karim, president of the Indiana Black Breastfeeding Coalition, sees prioritization as a common solution for many families. “I see it often. The thing is, what one may consider to be a top priority, another may not. What works for one family may cause chaos within another.” It is crucial to understand that priorities are necessary for both home and the workplace. Loretta Penn, former president of Spherion Staffing Services, takes it a step further: “You don’t have to respond to every email or voicemail as soon as it comes in. Just because someone else deems something a priority doesn’t mean you should, too.”

Do away with distractions

While trying to balance both work and your personal life, it’s critical to know and understand when to let go of unnecessary distractions. Those 30 minutes spent engaging in “water cooler” convo with your co-worker could have easily been put toward something more productive. In the case of your family, you’re attending your child’s extra-curricular event, but you missed an important highlight because your glazed eyes are fixed on the latest social media craze. When you remove the distractions, you allow yourself more time to spend toward work productivity and/or your household affairs.

It’s OK to say no

When you’re trying to balance your personal and professional life, there are times when you simply can’t take on every task thrown your way. Perhaps you feel uncomfortable saying that two-letter n-word. Say it! Yell it from the kitchen to the office stairwell! It is perfectly acceptable and understandable to politely decline. Learning when to say no can play an integral part in both living and working stress-free.

Take time for you

There comes a point in life when you have to put yourself first. If you’re not healthy, you can’t be proactive or productive, so take care of yourself. Exercise, proper nutrition and rest go a long way, but so does taking a moment to “smell the roses” too! Enjoy a nice movie outing, hang out at your favorite coffee shop, or do whatever it is to center your chi. You only have one body to care for and one life to live. If you don’t put yourself first, who will? From making executive decisions in the workplace to juggling life as a working parent, it is essential to set aside time devoted to the overall wellness and well-being of you.

 

Having a positive work-life balance isn’t something that will come easily, nor will it come overnight, but it is certainly achievable. Cheers to less stress, more success and balance both at work and home.

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