Thursday, July 18, 2024

Minority Business Highlight: Salamat Cookies!

With flavors ranging from Space Yam to Whoa Philippine Mango, the mother and son duo at Salamat Cookies! bring the unique flavors of their Filipino culture right here to the Circle City.

Beginning in 2020, Mike Williams and his mother, Lourdes “Mama Odie” Williams, began baking together to pass the time in isolation. Initially, baking was just a way to thank his friends and family while he was out of work. The name Salamat, the Filipino word for “thank you,” comes from their gratitude towards their family and to their following. A group that, as it has grown, so has business.

With values centered around joy, gratitude, and “pamilya” (family), Salamat features unique Philippine-inspired creations and flavors that have enticed a large community of followers.

Motifs of ube, a purple yam, and macapuno, sweetened aged coconut, the brightly colored cookies are sold through a variety of pop-ups located all around the country, centrally located in Indianapolis.

a purple cookie with marshmallows
The ube-flavored cookie, “space yam.” (Photo/Salamat website)

SALAMAT offers other items such as ube lattes, pandan blondies, and ube syrup sold in local shops like Rooftop Fruit in Fountain Square. The first nationwide Filipino-inspired cookie pop-up and cookie delivery service, Salamat’s Indy origin brings fans from everywhere to line up for their sweet treats.

Featuring booths at local farmers markets, international food festivals, and around the city at local shops, the availability and flavors are constantly rotating to incorporate new products.

With pop-ups around the country in New York, Chicago, Miami, and Los Angeles, the SALAMAT team has declared three goals for 2024: to have cookies in grocery and retail locations all across the Midwest, to have ‘Big Cookie Energy’ and connect with 50 distribution partners, to pop-up in Seattle, Portland and Atlanta, and to bake their 300,000th cookie.

With big plans and goals for the future, Salamat is always updating their Instagram, @salamatcookies, with the latest information and newest flavors.

To purchase cookies or to learn more about their rotation of flavors, where they are heading next, or their plans for the future, visit salamatcookies.com.

Contact Staff Writer Hanna Rauworth at 317.762.7854 or follow her at @hanna.rauworth 

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