Thursday, July 18, 2024

Minority Business Highlight: Naima Naturals

Randi Alexander’s health problems had pushed her to her breaking point in 2017. Battling chronic illness and tired of taking pills, she decided to take matters into her own hands. Out of her journey to wellness sprang Naima Naturals, a plant-based body and skincare company that takes a holistic approach to wellness and mindful movement.

Naima Naturals products on display. (Photo/ Randi Alexander)

Alexander, who worked a hospital during the COVID-19 pandemic, started sharing her homemade products with those around her simply to help others experience the same life-changing results she saw from her natural products.

“When I got into wellness, it completely changed my life…I started making my products and all of this transpired,” said Alexander.

Products and services range from the Naima Glow face care kit to private yoga sessions and consultations. Alexander sells her products weekly at her booth at the Indy Winters Farmers Market every Saturday from 9 a.m.-12:30 p.m. at the AMP marketplace.

“[The market] has given me more exposure, more brand recognition and more customers come back every week,” said Alexander, who will be concluding her third season at the market this April.

Aside from her weekly booth, Alexander also hosts a free yoga class once a month at the market for anyone to attend.

“I do a lot of community-based events. My goal is to show more of the holistic side of wellness,” said Alexander, who also hosts a free yoga class called Y12SR at City Yoga every Sunday at 6:30 p.m.

Although Alexander is pursuing her passions in wellness, the creation of Naima Naturals was a bit of a bumpy road for the first-time business owner.

“I had to teach myself a lot about the business. Nobody around me runs their own business so I had to go to a lot of cohorts to educate myself,” said Alexander.

Being able to talk to the community and put yourself out there is rule number one for aspiring business owners according to Alexander, who credits her success to sharing her story within the community and creating a safe space for those around her to practice wellness.

“My goal is to be a holistic caregiver in the community. I changed my life and I want to help others do the same,” said Alexander.

You can find Naima Naturals on Instagram @naimanaturals_, on the website www.naimanaturals.net, or speak with Randi Alexander at her weekly yoga class updated frequently on the Instagram page.

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