Sunday, May 12, 2024

Minority Business Highlight: I AM the VIBE

I AM the VIBE is a Black and woman-owned candle shop, but it is also a little bit more than that.

Indy-based educator and new mom Jessica Brown received her bachelor’s in early childhood education and is an advocate for early development. While in the classroom, Brown realized she needed to put more energy into herself and her own health to be able to show up for her children.

“If you’ve ever spent time in an early childhood setting, you know how important it is to always model good habits,” Brown said in a statement on her website. “As I wore the stress on my shoulders, I began to notice that every trigger, every tantrum came from the environment that I created. I realized that I Am Energy.”

Brown started I AM the VIBE in 2019 as a way to address her own “self-health” and blend her two favorite things: fragrance oils and music. After some extensive research, candle making became Brown’s healing hobby.

The candles, which come in 8, 10 and 12 ounces and range in earthy, fruity, floral and specialty fragrances, are each a hand-poured blend of wax and oils. Each candle also comes with a custom R&B playlist for a multisensory experience, as Brown believes rhythm and blues are healing for the mind, body and soul.

In addition to candles, I AM the VIBE also features a line of room sprays and an outdoor citronella linen spray. 

I AM the VIBE currently operates as an online shop. Brown can be found at festivals and vending expos around Indianapolis, such as Melanin in May, Grapevine and Indy Black Wall-Street. For more information or to browse the collection, visit To get in contact, email or call (317) 400-7916. 

This minority business highlight was composed by CHLOE McGOWAN at the Indianapolis Recorder, who can be reached at 317-762-7848 or via email at If you would like your business highlighted in the Indianapolis Minority Business Magazine, click here!

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