Thursday, March 20, 2025

Minority Business Highlight: Ajani Sportswear

Ajani Sportswear is an Indianapolis-based Black-owned brand founded by Bryson Davis-Johnson.

Ajani Sportswear is designed to be an all purpose sportswear brand, dedicated to outfitting Hoosiers for a health, wellness and success-centered lifestyle.

Davis-Johnson, who works as an educator by day, said the name of the brand translates to “he or she who wins the struggle,” and Ajani symbolizes people who emerge victorious. Ajani Sportswear aspires to be “the official uniform of winners,” according to the website.

Ajani Sportswear specializes in both men’s and women’s fitness attire, including hoodies, joggers, bodysuits and gym bags as well as season drops like the Ajani Emerge set and Shake Out set, which is made with Ajani Elite Fabric inspired by marathoners.

Davis-Johnson also uses the brand to build community, having partnered with The Hot Room to host donation-based yoga classes, and is an active participant in community wellness events, such as the Professional’s Day of Wellness.

Paradigm by Ajani is a subscription-based service Davis-Johnson created to assist working professionals and entrepreneurs find balance between their working lives and fitness journey. Paradigm by Ajani offers subscribers exclusive discounts at gyms, wellness centers, smoothie shops and co-working spaces.

For more information about Ajani Sportswear or to shop, visit ajanisportswear.com. To get in contact, email ajanisportswear@gmail.com or call 217-550-3662.

Contact Arts & Culture Reporter Chloe McGowan at 317-762-7848. Follow her on X @chloe_mcgowanxx. If you would like your business highlighted by the Indiana Minority Business Magazine, click here.

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