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Minority Business Highlight: Nei Natural Body Care

Nei Natural Body Care LLC., sometimes referred to as ‘NNBC,’ owned by DaNeisha ‘Neisha’ Johnson, is a black-owned business based in Indianapolis that produces handmade organic skin and hair care products.

Their products are made from natural fruits and herbs and are free from harmful chemicals and soy.

A photo of Nei Natural Beauty Care founder and chief executive officer DeNeisha Johnson. (Photo provided/NNBC)

Nei Natural Body Care products include handmade soaps, hair care, men’s care, and body butter. The company takes pride in giving confidence and beauty back to those who suffer from skin-related issues such as Psoriasis, Eczema, Acne, dehydrated skin, stretch marks and others.

A photo of Nei Natural Body Care founder and CEO DaNeisha Johnson. (Photo/NNBC)

Johnson’s expertise in herbalism adds another layer to the business, allowing her to personally create products promoting healthier skin. The company’s comprehensive policies and attention to customer satisfaction have put them in a realm above and beyond their competitors.

More highlights: Chef Oya’s THE TRAP

Some products offered by Nei’s Natural Body Care include ‘Black Sativa Foaming Body Scrub,” “Turmeric ‘Radiance Soap,” “All Skin Gel Cleanser,” “Avocado Anti-Aging Bar” and “Rockin’ Roots Leave-In Conditioner,” just to name a few.

Additionally, NNBC ships their products worldwide.

Johnson and her team also provide (and recommend) consultations to ensure each customer’s skin regimen is tailor-made. The consultations are free of charge.

“Everyone deserves to be happy and comfortable with their skin and hair,” Johnson said in a statement.

For more information on Nei Natural Body Care, visit their website at neinaturalbodycare.com.


This minority business highlight was compiled by multimedia staff writer Noral Parham III. contact him at 317-762-7846 or via email at noralp@indyrecorder.com. Follow him on Twitter @3Noral. If you would like your business highlighted in the Indiana Minority Business Magazine, click here.

Minority Business Highlight: Chef Oya’s THE TRAP

Chef Oya Woodruff has been feeding the local community since May 2016 after being inspired by a social media post to try recreating new dishes. 

THE TRAP, a walk-up counter style eatery off of Keystone Avenue, specializes in a variety of Florida-style seafood and seasonal specials, such as crab legs, salmon, shrimp and crawfish, loaded with whichever vegetables are in season and tossed with Woodruff’s house-made blend of sauces and spices — including the Yaad Jerk sauce, which is a blend of fresh Jamaican spices, “Trap Buttah,” and the Extra Spicy Young Bae spice blend. 

“One day I saw my friend from Jacksonville, Florida, post a picture of some seafood online, and I was like, ‘I don’t know what I’m going to do, but I need to get some of that’” Woodruff told the Indianapolis Recorder during a 2017 interview. “It was not something I had ever seen here in Indianapolis, so I tried to re-create it and started selling it. It’s been amazing.” 

THE TRAP is rooted in the belief that “delicious seafood should be accessible to all” and places an emphasis on preparing meals with fresh, local ingredients and providing healthier food options to an area that would otherwise be considered a food desert. 

THE TRAP is located at 3355 N. Keystone Ave. For more information about the menu, seasonal specials and business hours, visit facebook.com/ChefOyasTheTRAP. To get in contact, call (317) 762-6172 or email oyaenterprises@gmail.com

This minority business highlight was composed by CHLOE McGOWAN at the Indianapolis Recorder, who can be reached at 317-762-7848 or via email at chloegm@indyrecorder.com. If you would like your business highlighted in the Indianapolis Minority Business Magazine, click here!

ENTREPRENEURSHIP STUDENT SHARES THE BEAUTY, VERSATILITY OF LUXURY AFRICAN BEADS

Benita Obasuyi’s fashion accessories, including handbags, waist beads, and bracelets, are created using luxury African beads.

Written by Ivy Tech Indianapolis Marketing

At Benny’s Beading, shoppers will find handbags, bracelets, key chains, and waist chains made of luxury African beads. 

Benita Obasuyi, the founder of Benny’s Beading, used to play with African beads in Nigeria when she was a teenager. 

“I fell in love with the beauty of the beads,” Obasuyi said. 

As she got older, the 23-year-old noticed how her skin would negatively react to certain jewelry metals. 

“The beads are durable and comfortable on the skin,” Obasuyi said. “I fell in love with the colors and how you can use [the beads] to make beautiful, unique pieces.”

Two years after moving to Indianapolis to be closer to her family, Obasuyi made a bracelet for a friend. His friends asked for the same bracelet and said they would pay for it. 

That was all the motivation she needed, and in early 2022, Obasuyi started Benny’s Beading. She began with just bracelets and sold them mostly to coworkers and friends. Soon after, her craft and designs grew, and she added more accessory options, like keychains, waist beads, ankle bracelets, and even handbags. 

(Photo/Benita Obasuyi)

As her brand grew, Obasuyi realized she needed help with making the right decisions for her business and enrolled in Ivy Tech Community College’s entrepreneurship program in Indianapolis. 

“I had enough of the trial and error,” Obasuyi said. “Now, I get to understand what I was doing wrong and how to correct those mistakes.”

Obasuyi says the most beneficial part of being in the program is the entrepreneurial connections and community she has gained in the classroom. 

“My professor at Ivy Tech, Steve Thrash, has been very helpful. He knows of resources and is very knowledgeable as an experienced business owner himself. He facilitates discussions and encourages the other students in the program to also share their stories, making my journey much more familiar, clearer, and easier,” Obasuyi said of her experience. 

Obasuyi is slated to finish the program in 2025 and is working toward opening a storefront. 

“I want a space where people can come in and see the beauty for themselves. I don’t want to just be an online business,” Obasuyi said. “Even if they don’t want to buy my products, I want people to just enjoy the beauty of African beads.”

You can shop for African beaded accessories at bennysbeading.com. Learn more about the Ivy Tech Garatoni School of Entrepreneurship and Innovation.

Minority Business Highlight: Olivia West  

Olivia West is an in-game MC for the NBA and WNBA and will take center court as the host for the rising star game and G league contests happening for All Star Weekend.

Born and raised a proud Hoosier, the Purdue University graduate wears many hats as a professional host and speaker.  

RELATED: Minority Business Highlight: Touching Hearts Home Care

She served as a host for the Indiana Fever basketball team through the 2023 season and now hosts for the Pacers.  

“I have always loved basketball. I remember starting off at my local YMCA, and I’ve always loved the game. When I moved to Indianapolis and knew the Indiana Fevers were here, I said, ‘I got to tap in,’ and so I started going to the games,” said West.  

Minority Business Highlight: Olivia West  

“I just started going to a lot of games. One day I was sitting in the stands and there was a guest MC at the games. I was like, ‘Oh my gosh! This is such a cool role,’ like a cool job. I was friends with him, and so I connected with him.” 

She said it is surreal to think that she is playing a role in All-Star Weekend.  

West started The Speaking Company, teaching public speaking classes in Indianapolis to help motivate, educate and equip people with the tools to communicate with purpose. 

She wants her legacy to continue to uplift people through her interactions with anything basketball, business and community related.  

“I have this gift that I just want to help tell people stories and really help cheer other people on. So, the fact that I’m about to do that on the court and with our fans is an absolute privilege, and you’re going to see me doing that throughout our community and beyond,” said West.  

This minority business highlight was composed by Jade Jackson at the Indianapolis Recorder, who can be reached at (317) 762-7853 or via email at JadeJ@IndyRecorder.com.     

If you would like your business highlighted in the Indianapolis Minority Business Magazine, click here!     

Minority Business Highlight: Business As Usual

Patrina Williams, founder and CEO of Business As Usual, opened her homecare consulting firm in 2021 to help people launch and grow their own homecare agencies.

Business As Usual was created to help agencies fulfill the need for non-medical qualified care and quality services for the elderly and disabled community. Since opening, Business As Usual has helped more than 120 aspiring and seasoned business owners turn their aspirations into achievements while fostering financial independence. 

However, the mission goes beyond business, as the consulting firm believes in making a difference in their community by providing a way for those in need with quality care and contributing to their well-being, according to the official website.

One of the ways Business As Usual contributes to this is through their Millionaire Billionaire Trillionaire Homecare Conference. The two-day event brings together industry experts and business leaders to discuss latest trends, innovations and challenges in the homecare industry — including homecare regulations, caregiver recruitment and retention, technology in homecare, and patient-centered care.

For more information on Business As Usual Consulting or to book a session, visit businessasusualpw.com.

This minority business highlight was composed by CHLOE McGOWAN at the Indianapolis Recorder, who can be reached at 317-762-7848 or via email at chloegm@indyrecorder.com. If you would like your business highlighted in the Indianapolis Minority Business Magazine, click here!

Minority Business Highlight: Silent Hustle  

Silent Hustle is a clothing brand built by two friends, Keenen Johnson and Kemontie Johnson, who share a bond of brotherhood and wanted to create something people could live by and have pride in wearing. 

Co-founder Kemontie was tragically killed due to gun violence in 2018, but his legacy will live forever through friends, family and Silent Hustle. 

The Johnsons were always close, even sharing the same last name, while not blood relatives but family in every other sense of the word. Keenen remembers when the idea of Silent Hustle came to him during spring 2018 and he immediately called Kemontie to share it.  

To his surprise, Kemontie had also been developing an idea of a clothing brand with the same name, and from there, they knew they should start this journey together.  

The message behind the brand and the support the duo received from friends, family and the community have ensured the brand’s success. 

“I feel like it’s because of the name. People are able to connect with the name because it’s something they do every day. When they wake up, they wake up, go out and work to make a living for their families and in hindsight that’s hustling. You can’t get around it, you can’t get around hustling in silence.” Keenen said. 

Today, Keenen continues to maintain and grow Silent Hustle with the help of friends, family and the community, which he said was essential to bringing him to this point. 

“You need a team in anything in life, and I feel like it is so critical in business because without a team, you’re only going to get so far. Without a team, you can get far but you may be getting far slow.” 

To view and buy Silent Hustle’s merchandise, follow them on Instagram @silenthustleclothing  

To purchase items in-person, you can attend Silent Hustle’s pop-up show on Feb. 17, from noon to 5 p.m., at 804 Delaware Street. The event will have free parking, food, music, drinks and more! 

“’Real hustlers move in silence. Let your hustle talk.’ I feel like that is a quote that we all should be living by,” Keenen said. 

This minority business highlight was composed by Garrett Simms at the Indianapolis Recorder, who can be reached at 317-762-7847 or via email at garretts@indyrecorder.com. If you would like your business highlighted in the Indianapolis Minority Business Magazine, click here! 

Beyond business: Michael Martin Drain, Step-Up, Inc. CEO

1.) What inspired you to pursue a leadership role in this industry, and how do you see your position impacting the broader narrative of Black leadership in Indianapolis?

The inspiration to lead came from the guidance and support of mentors, coworkers, directors, friends, and family that fueled my confidence to forge ahead.

While I was already engaged in the work, having individuals who truly recognized my
potential played a pivotal role in empowering me to acknowledge my own value.
This, in turn, enabled me to shape a clear vision for both my life and career.

I encourage those contemplating leadership roles in Indianapolis to thoughtfully
assess their careers and reinvest in themselves. While ascension is attainable, the
onus lies on each individual to make the decision to persevere and undertake the
necessary efforts to lead and instigate meaningful change.

  1. Could you share some of the challenges you’ve faced as a Black CEO in this city and how you’ve navigated them?
    Our communities have grappled with numerous disparities, making it tempting to
    adopt a pessimistic outlook and turn inward to those seeking to enhance conditions
    in Indianapolis and beyond. One promising avenue I’ve discovered is uniting
    stakeholders to collaborate on solutions and initiatives that can bring about
    improvement. Going solo isn’t a viable strategy; that’s why embracing our
    communities remains the only effective approach to tackling the challenges we
    face day in and out.
  2. What strategies have been effective in overcoming obstacles?
    Breathe, do not be in a rush to solve everything all at once. Investigate, and pull your
    team together to see what the root cause of the issue is. Next, implement a strategy
    that will correct the issue.
  3. How important do you feel mentorship and community engagement are for aspiring
    Black leaders?

    Mentorship and community engagement are indispensable. Success is not a
    solitary journey. A mentor provides a crucial sounding board for ideas and
    decisions, fostering both personal growth and exposure. Similarly, community
    engagement offers valuable insights into the challenges faced by your community
    and sheds light on initiatives that prove effective.
  4. Have you been involved in any initiatives, organizations or groups aimed at fostering leadership among young Black and non-Black professionals?
    Throughout my time at Ivy Tech, I had the privilege of serving as an advisor for the
    Brother2Brother program. Brother 2 Brother (B2B) stands as a nationally acclaimed
    organization with a dynamic mission focused on empowering African American and
    Latinx men of color to excel across academic, social, cultural, and professional
    dimensions.
    Having recognized the importance of leadership from an early stage, I felt fortunate
    to be a part of this program. It provided a platform to inspire young men of color,
    encouraging them to recognize the value of their journey and instilling in them the
    belief that they are worthy of growth and leadership.
  5. Can you highlight any specific initiatives from your leadership that have had a
    positive impact on minority communities?

    I’ve actively participated in numerous initiatives that have made positive
    contributions to our community. Currently, Step-Up, Inc. is gearing up to launch our
    syringe services program, which will employ harm reduction strategies to support
    active users struggling with drug addiction. Our comprehensive approach involves
    integrating case management resources for holistic support, with a particular focus
    on connecting individuals ready for recovery into appropriate care.
    Additionally, Step-Up, Inc. is thrilled to relaunch our NO ENTRY program. This
    initiative collaborates directly with schools, leveraging research, best practices,
    and the agency’s expertise in reentry services in Central Indiana. NO ENTRY seeks
    to disrupt the school-to-prison pipeline, addressing the established link between
    school discipline as a student and subsequent incarceration as an adult through
    proactive intervention. Simply put, NO ENTRY redirects futures that might otherwise
    seem destined for incarceration by illuminating a new path toward success.
  6. As a Black CEO, what advice would you give to other aspiring Black professionals
    who aspire to reach leadership positions, especially in a city like Indianapolis?
    Listen actively and embrace constructive criticism. As a leader, it’s crucial to prioritize the greater good of your organization and its employees over your ego. Proactively nurture and leverage your professional network. Remain receptive to connecting with leaders both within and outside your industry. Lastly, dedicate time and resources to invest in your staff. When you prioritize your team’s development, they, in turn, will invest in your collective
    success.
  7. What lessons have you learned along the way that you believe are crucial for future leaders? Look at your current performance and have an honest conversation with
    yourself to see what you can do to improve and excel. Get under good leadership that allows you to cultivate your platform and your individual voice. Never stop learning and be okay with not knowing everything. Listen to those around you and do not take everything personally. Growth hurts at times, so be ready to stretch. Invest in education and job opportunities that manage teams. You cannot be a good leader if you have no experience with cultivating and fostering healthy teams. Join a board! There are a lot of organizing looking for board members. This allows you insight into how businesses are run and allows you an opportunity to have your voice heard.

Minority Business Highlight: Touching Hearts Home Care

Ditra Jones has been the CEO of Touching Hearts Home Care, LLC, a non-medical home care service business, for the last year and half.  

Touching Hearts Home Care serves people who are in need of an extra hand on a daily basis, which can include assistance with bathing, feeding, laundry, toileting, etc.  

RELATED: Beyond business: Black executive leaders paving the way in Indy

Her love for helping the elderly came from her family taking care of her grandmother. 

“Mama is 93 years old. She’s about to be 94. Literally, when I used to work inside nursing homes, they used to call me like the elderly magnet, because of the love that I had for the elderly, and they always used to come to me,” said Jones.  

“That’s what I like to do is touch hearts. I feel like they lived a long life and that it’s their time to literally have their needs meet. I feel like during every visit with my caregivers, we are there to touch their hearts.” 

Touching Hearts Home Care

Jones has been a CNA since 2013 and found her love in helping people. She enjoys being the extra heart and hand caring for clients’ family members.  

“It is my priority to make sure all my clients come first and are satisfied with the care they are receiving. I make sure every heart is touched during every visit of care.”  

Her goal is to open up either a CNA or a QMA school to teach younger people about the passion of caring for others.  

She currently has over 25 caregivers working for her and services clients across the state.  

Email: TouchingHeartsHC22@gmail.com  

Phone: (463) 710-4867 

Location: 5724 Green St. Suite 234, Brownsburg, IN 46112 

This minority business highlight was composed by Jade Jackson at the Indianapolis Recorder, who can be reached at (317) 762-7853 or via email at JadeJ@IndyRecorder.com.    

If you would like your business highlighted in the Indianapolis Minority Business Magazine, click here!    

Dedicated to diversity: How the U.S. Office of Personnel Management is ensuring an equitable and inclusive federal workforce

How the U.S. Office of Personnel Management is ensuring an equitable and inclusive federal workforce

The U.S. Office of Personnel Management (OPM) is responsible for the oversight of the entire federal workforce, representing more than 2.2 million employees. In 2021, the Biden-Harris administration introduced Executive Order 14035, a government-wide strategic plan to address diversity, equity, inclusion and accessibility in a meaningful way.

The order prioritized advancing “…opportunities for communities that have historically faced employment discrimination and professional barriers…”. Those communities include people of color, women, veterans, military spouses, older Americans facing age discrimination, people of various faiths requiring accommodations and people who were formerly incarcerated. The order also addressed workplace harassment, pay inequities and sexual harassment.

Through the implementation of EO 14035, the Biden-Harris administration aims to set a standard for state and city governments as well as businesses in the private sector.

Leading the charge

OPM Director Kiran Ahuja was instrumental in developing the strategic plan. Nominated by President Biden, she was confirmed as director in June 2021 in a 51/50 vote, with Vice President Kamala Harris as the deciding vote. She began working on OPM’s mission of diversifying the federal workforce and ensuring that agencies were inclusive and representative of America. Though there has been some opposition across the nation to DEIA efforts in various sectors, Ahuja says this work benefits everyone.

“All these practices around creating an inclusive work environment are just, frankly, a good business model,” Ahuja said. “We’re only going to be as good as the people who make up our organizations, and if we don’t have those diverse perspectives, we’re going to have blind spots on what our policies look like, also, what our services look like and what are the resources that go out the door.”

Ahuja’s personal and professional background adds a unique perspective to the role of director. Her mother and father emigrated to America from India, and they landed in Georgia at a time that was particularly divisive.

“Growing up in the south and seeing the level of segregation that I did, and just where the opportunities lied, and the kind of economic and social disparities, I was like, ‘This is not right in the world, and I need to do something about it,’” Ahuja said, a notion that set her on the path of public service.

With few Asian Americans around in her childhood, she came to see herself as a person of color first – joining various activities catering to minority youth, including the Black student union, the gospel choir at a local Black church and eventually transferring from Emory University to Spelman College, a historically Black college for women, where she completed her undergraduate degree.

“That [attending Spelman] was such a formative experience for me to be exposed to Black history, Black literature, culture, all of that. And I do think that’s important especially as immigrants when we come to this country,” Ahuja said. “Yes, we can carve out our own spaces, but it’s important that we understand and build relationships with all kinds of folks in this country.”

Dr. Janice Underwood joined the DEIA effort as chief diversity officer at OPM, the first ever chief diversity officer for the nation. Working daily to dismantle centuries-old systems that have negatively impacted the nation, Underwood said, “DEI and A are principles of democracy,” a way to achieve the liberty and justice for all set forth in the Declaration of Independence.

“Our DEIA work has to help everyone,” Underwood stated. “It supports the entire workforce.”

Dr. Janice Underwood is the nation’s first chief diversity officer. (Photos provided/ US Office of Personnel Management)

Underwood previously served in Virginia as the Chief Diversity Officer for the state. There, she aided in developing the ONE Virginia plan, a step-by-step guide to creating a more diverse and equitable workforce. The plan acknowledged the discriminatory policies in the country’s history, like the Naturalization Act of 1790 and the Black Codes in 1865. To course-correct, the plan aimed to “…operationalize inclusive excellence and respond with a DE&I approach that is proactive, relevant, and progressive,” as stated in the Virginia governor’s strategic plan on higher education for 2021-2025. The ideology from the ONE Virginia plan has carried over to Underwood’s work at OPM.

Underwood emphasizes that she does not do this work alone. She coordinates externally with chief diversity officers from each of the federal agencies and internally with her team of “DEIA Avengers,” which include Joseph Pinnell.

Having recently joined the team at OPM as the diversity program specialist, Pinnell focuses on “dignity and respect” as a foundation to start a dialog instead of a debate. As the former deputy chief and executive director of workforce engagement for the state of Indiana, Pinnell understands the fears that people have about DEIA efforts, but he wants to bring both sides together to get closer to the goal. Pinnell said, “Our approach is to change behaviors, not beliefs.”

Real data, real results

Committed to being a model for DEIA, OPM is looking for tangible results by using data to measure their efforts. The Federal Employee Viewpoint Survey (FEVS) is disseminated nationwide annually to measure whether the DEIA strategies are working, taking into account how federal employees feel about their opportunities for advancement, whether their ideas were being heard and if they experienced biases in the workplace.

“The OPM FEVS is the largest annual survey of government employees in the world that tracks how federal employees view their current work environment, including workforce management, policies, and new initiatives,” according to a statement released by OPM.

“You can’t change what you don’t measure, and you won’t measure that which you don’t acknowledge,” Underwood said. From 2022-2023 Ahuja and Underwood noted a two percent increase in employee satisfaction with DEIA; this represents thousands of employees. Survey results and other key data collected have also provided OPM with specific areas to address, including increasing diversity when hiring.

“We need to make sure the applicant pool is diverse,” Ahuja said. This means improving awareness of the positions available as well as recruiting directly from Minority Serving Institutions (MSI’s), which include Tribal colleges, Hispanic serving institutions and historically Black colleges and universities (HBCU’s). First up is a partnership with Underwood’s alma mater, Hampton University, called Level Up, a pilot program that informs students in high school and college about federal careers and internships.

Joseph Pinnell is the U.S. Office of Personnel Management’s diversity program specialist.

“Hampton is focused on tapping into the government’s recruitment and paid internship opportunities for students on campus and in the community,” said First Lady and Hampton alumna Myra Williams via the school’s website. The partnership will help students with creating a resume that is searchable as well as finding federal jobs and internship opportunities for students and recent graduates.

By offering more paid internships, OPM seeks to eliminate the barriers of the past that prohibited students and young adults from pursuing internships because they could not afford to work without pay, a privilege that historically only well-resourced people could take advantage of. Internships offered now encompass agencies across the country and, following the pandemic, more remote positions are available, says Ahuja. Some internships even offer salaries for students currently enrolled in school, meaning students can attend classes, work remotely and still be paid, gaining valuable work experience while pursuing their degree. Underwood shared plans to extend the Level Up pilot at Hampton to other MSI’s and K12 institutions.  

Additionally, OPM is prioritizing accessibility. “In the Biden administration, we elevated the ‘A’ in DEI,” Underwood said. Their office has explored and implemented strategies to recruit, accommodate and retain people with disabilities – focusing on what is needed not only to be hired, but also to maintain employment. Schedule A is a special, non-competitive pathway into the federal government for people with disabilities, a listing from which agencies can hire directly.

“We’ve been just doing a lot more work with our federal partners to remind them of our commitment to individuals with disabilities and hiring,” said Ahuja. “I think we have those who are very committed and champions in the federal agency.”

Eyes on the prize

Underwood hopes that working in public service will be thought of as a “prize” again someday soon. She envisions the kindergarten student in class dreaming of becoming a public servant when they grow up. A quick search through usajobs.gov will yield open positions and internships in a variety of fields like engineering, human resources, cybersecurity and even fishery – managing and conserving fish and wildlife.

“There’s a federal version of every dream job,” Ahuja said. Federal employment was once known as a pathway to the middle class, and she hopes that people will once again see it as a desirable part of their career journey.

The ultimate goal is for her office to “live across administrations” and for DEIA to be embedded into the daily operations of all federal agencies. Underwood acknowledges the journey to an inclusive and equitable workforce is hard work, but she celebrates every step toward progress.

“Take every win you can get,” Underwood said. “Create small goals, small wins, to get to the big wins.”

How a local boutique changed the bridal industry in the Midwest

At one point or another, most little girls dream about their wedding day — or at least what dress they will wear. Marie Gabriel Bridal aims to be the place where those dreams come true.

Owned and operated by Young Colling alongside her daughter Anne-Marie Colling, the luxury bridal boutique has been outfitting Hoosier brides at its Castleton location for 11 years. Despite recently rebranding, expanding and relocating to 5830 E. 86th St. in November, Colling said the goal of her shop remains the same: to dress each bride as if they were her own daughter.

“Whatever I do, I take ownership of it,” Colling said. “So, this job, I took ownership. I look at things differently.” 

Born and raised in South Korea, Colling said she grew up in a time when educated young women were expected to become teachers. However, her love for classic literature and travel led her to Hong Kong, where she worked for Cathay Pacific for several years as a flight attendant. 

Her first introduction to fashion began when she met her husband, whose family worked in fashion manufacturing. For 15 years, Colling learned the inner workings of the industry, from fabric cutting and sewing to clothing design and styling, patterns and dress making. 

In 2002, Colling’s family relocated to Indiana. Although she had no bridal experience, Colling said her knowledge and skills in fashion landed her a job at Demetrios Bridal, where she studied bridal careers.

Young Colling decided to open her own bridal boutique in Indianapolis alongside her daughter Anne-Marie Colling 11 years ago. (Photo/Lenny White)

“To me, bridal is combining everything that in my life I’ve done over three decades, almost going into four decades — designing, fabric, patterns and all that to the retail,” Colling said.

Colling would spend more than a decade in the industry with Demetrios, overseeing 12 of the company’s shops from Minnesota to Texas. However, during this time, Colling noticed how the industry encompassed a very small group of designers in America and it was “very territorial,” which meant American brides were limited in their options, having no exposure to European designers, Colling said. 

This was something Colling was determined to change.

Marie Gabriel Bridal

Anne-Marie Colling, who has worked alongside her mom for the past 11 years, said she started working alongside her at Demetrios on weekends when she was in high school and college. After she graduated, Anne-Marie Colling said discussions of opening their own boutique began to become real.

At that point in time, European designers had not yet broken into the U.S. bridal industry, Colling said. She and her daughter traveled to Italy, Spain and other countries for weeks to find the designers they wanted to introduce to American brides. 

“Truly, Marie Gabriel was born to bring the world that I know to the brides to show that; to bring different things to them,” Colling said. “We’ve been traveling everywhere looking for unique designers all over the world, and that’s what we brought.”

For Young Colling, bridal is a social responsibility, and she treats every bride as if they were her own daughter. (Photo/Lenny White)

When opening the new location, Anne-Marie Colling said no detail was spared. She said they traveled with their interior designers to get inspiration from the best bridal shops in Paris and the Christian Dior and Louis Vuitton flagship stores to bring the best experience back home to Indianapolis.

Brides by Young

When Colling worked for Demetrios, she said the lack of inclusivity extended to dress sizes. In the Midwest, the average size of a bride was between a 12, 14 or a 16, Colling said, but most designers only provided samples no bigger than a size 6.

Colling said she convinced the designer for Demetrios to create a plus-size line of dresses for her to travel with and model during trunk shows. When Colling opened her second shop, Brides by Young — a sister shop dedicated to Indiana’s mid- to plus-size brides — she said she used her relationships with global designers to get them to drop “the plus-size fee.” 

“I really went out [and] had a personal meeting. I really persuaded them; gave them a reason,” she said. “And then, now, plus size, you don’t pay plus-size fee. That’s what the Brides by Young and I personally have actually achieved for inclusive sizing … because once one big name did it, the rest had to follow.”

Brides by Young, one of two of the first plus-size bridal shops in America, was always part of the original plan, Anne-Marie Colling said. Rather than combining everything into one shop, Anne-Marie said her mother wanted brides to have a welcoming and uplifting bridal experience catered just to them — with a fully trained team of consultants and a comprehensive dress selection.

“It was always a very clear thing that my mom talked about, of wanting to create the proper bridal wedding dress experience for these women who’ve been ignored for so long,” Anne-Marie Colling said. “We decided that this type of experience and community that we want to build needs to be just like everything my mom does: 100% correct, which is creating its own space, its own brand, its own community.”

Today, Brides by Young has locations in Indianapolis, Rochelle Park, New Jersey, and Schaumburg, Illinois.

Bridal Responsibility

Anne-Marie Colling said it is rare that anyone gets to take a look behind the scenes of small businesses like this one. Each bride who walks through the doors of Marie Gabriel Bridal will get the best luxury experience because her mother is a unique business owner who pays meticulous attention to every detail.

Young Colling decided to open her own bridal boutique in Indianapolis alongside her daughter Anne-Marie Colling 11 years ago. (Photo/Lenny White)

Colling said it is more than just business; her shops are not just everyday retail where folks come and go. The elevated and luxury bridal experience her shops provide includes the same level of care her daughter, daughter-in-law and other family and friends received when they got married, she said.

“It truly is doing everything the way that she would do it for me, for every single one of her brides; I think it’s really special,” Anne-Marie Colling added. “Even if it’s 4 a.m. in the morning, she will be steaming a dress because she sees one wrinkle.”

Marie Gabriel Bridal is located at 5830 E. 86th St., and Brides by Young is at 5252 E. 82nd St. #202. For more information or to schedule an appointment, visit mariegabrielbridal.com and bridesbyyoung.com.

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