Saturday, April 19, 2025

Minority Business Highlight: Shé Butta Shop

Shé Butta Shop, a minority-owned business in Indianapolis, redefines self-care with its luxurious, handcrafted skincare products.

Founded by Danielle Jarrett in 2020, the business offers a range of nourishing body butter, unique fragrances and wellness essentials, all meticulously crafted to commemorate natural beauty.

At the core of Shé Butta Shop’s offerings is its commitment to quality and natural ingredients. Each product is infused with high-quality components like shea butter, jojoba oil and botanical extracts. This ensures every application provides a nourishing experience for the skin. Customers can explore their website for a full range of products.

Beyond their online presence, Shé Butta Shop has established a physical location known as The Butta Bar, situated at 3328 East 10th Street, Indianapolis, IN 46201. This interactive space offers DIY body butter workshops, allowing customers to engage directly in the creation of their personalized skincare products. The Butta Bar also hosts various events and provides opportunities for private bookings, fostering a community centered around self-care and wellness.

Shé Butta Shop, a minority-owned business in Indianapolis, redefines self-care with its luxurious, handcrafted skincare products.  
Shé Butta Shop, a minority-owned business in Indianapolis, redefines self-care with its luxurious, handcrafted skincare products.  (Photo via official website)

Shé Butta Shop actively engages with the local community by organizing events that feature local vendors, especially during significant occasions like Black Friday. These events highlight the brand’s products and support and promote other local businesses, reinforcing a sense of community and collaboration.  

For those seeking to indulge in handcrafted skincare that emphasizes natural ingredients and tailored experiences, Shé Butta Shop may be for you. 

The business is available via phone at 317-683-0862. For more information, visit their website at shebuttashop.com


Contact Multi-Media & Senior Sports Reporter Noral Parham at 317-762-7846. Follow him on X @3Noral. If you would like your business highlighted in the Indiana Minority Business Magazine, click here

Noral Parham
Noral Parham
Noral Parham is the multi-media & senior sports reporter for the Indianapolis Recorder, one of the oldest Black publications in the country. Parham has worked with various leagues to provide a diverse perspective in sports, including the Big Ten, Big East, IHSAA, IndyCar, MLB, NHRA, NFL, NBA, WNBA, WWE and the Olympics. Prior to joining the Recorder, Parham served as the community advocate of the MLK Center in Indianapolis and senior copywriter for an e-commerce and marketing firm in Denver.

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