The Indiana Fever added a seasoned professional to their front office, announcing the hiring of Jackie Maynard as the associate vice president of basketball communications on Jan. 30.
The newly created role places Maynard at the vanguard of the Fever’s media and public relations efforts as the franchise continues to expand its influence in women’s basketball.
Maynard, a New York native, brings 14 years of experience in sports communications, including 12 seasons working in professional women’s sports. She reports directly to Fever’s Chief Operating Officer and General Manager, Amber Cox. Maynard oversees all aspects of the team’s basketball communications strategy as the primary media contact.
“I am incredibly excited to join the Indiana Fever,” Maynard said in a statement. “From my first conversation to the last, it was clear that everyone, at every level, is invested in setting the standard for fans, players and the community.”
Maynard began her career in women’s sports with the Western New York Flash in 2013, managing media relations for some of the biggest names in soccer, including six-time FIFA World Player of the Year Marta, U.S. Women’s National Team legends Alex Morgan, Abby Wambach and Carli Lloyd.
Maynard’s career includes an extensive tenure in professional soccer. She spent nine seasons with Orlando City SC of Major League Soccer and the Orlando Pride of the National Women’s Soccer League, leading the club’s communications team.
Under Maynard’s leadership, Orlando’s media presence expanded significantly, experiencing a 121% uptick in global media coverage during a historic 2023 season. That effort earned her team the inaugural NWSL Communications Team of the Year award.
Beyond media strategy, Maynard involves herself in large-scale event planning, including opening two training facilities and launching Inter&Co Stadium. Her expertise contributed to successfully executing major sporting events such as the 2019 MLS All-Star Game, multiple FIFA World Cup qualifiers, and planning for the 2025 FIFA Club World Cup.
“I look forward to joining a franchise that has been committed to the growth of women’s basketball for over two decades, and I’m ready to do all I can to help the Indiana Fever become the preeminent women’s sports franchise in the world,” Maynard said.
The move comes one day after the re-signing of Fever guard Kelsey Mitchell, another win for the organization.
Contact Multi-Media & Senior Sports Reporter Noral Parham III at 317-762-7846. Follow him on TikTok @3Noral.