Friday, March 1, 2024

Minority Business Highlight: The Cheesecake Lady

Cassie Smith-Johnson, more commonly known as The Cheesecake Lady, is serving Hoosiers homemade sweet treats.

Smith-Johsnon first started her cheesecake business during the pandemic, after a Facebook post in December 2020 led her to create a banana pudding cheesecake for a friend for a little profit. Since then, Smith-Johnson has been operating her specialty dessert business out of Indy’s Kitchen.

The Cheesecake Lady cheesecakes come in many sizes, varieties and flavors, such as Strawberry Crunch, banana pudding, cookies ‘n cream, peach cobbler, double chocolate brownie, peanut butter brownie and more.

The most popular offerings are the 6 oz single-serving cheesecake cup, wholesale cakes and 4-way cheesecakes. Smith-Johnson’s cakes can be found in approximately 25 different locations around the city — including her brand-new brick-and-mortar store, located in Butler-Tarkington.

The Cheesecake Lady is located at 305 W. 42nd St. For more information about hours and catering or to view the full menu, visit To get in contact or order online, call (317) 608-7411 or email

This minority business highlight was composed by CHLOE McGOWAN at the Indianapolis Recorder, who can be reached at 317-762-7848 or via email at If you would like your business highlighted in the Indianapolis Minority Business Magazine, click here!

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