ROJOrganics, also known as River of Jordan Organics, was founded by Jade Parker-Dinkins as a form of self-care.
Parker-Dinkins, who is a full-time nurse with sickle cell anemia, started her beauty and wellness business in 2014 with a natural body butter. However, she said she did not take it seriously as a lucrative business venture until 2017, when she became temporarily disabled due to her illness and was unable to work.
She changed the name of the business from Home Healing Body Shop to ROJOrganics because she said the River of Jordan in the Bible was a body of water known for its healing properties and baptisms. The story of Naaman inspired Parker-Dinkins’ name for the business, as she found taking time for herself and creating self-care products intended for those like herself was its own act of healing and made her want to help others.
Today, ROJOrganics includes not just body butters, but body oils, scrubs, soaps and a line of men’s products, each made with clean and natural ingredients that are not harmful to the body, Parker-Dinkins said.
READ MORE: The bounty in the butter: ROJOrganics born out of need for self-care
Parker-Dinkins said she built her business around three core values: autonomy, recognition and transparency. She creates every product with her consumers in mind in hopes that they take control of their self-care journeys, take time to heal themselves and have the information they need to make decisions about which products they use on their bodies.
ROJOrganics can be purchased on the company’s website at rojorganics.com/pages/about. Parker-Dinkins also participates in festivals, fairs and pop-ups all over Indianapolis during the summer. For more information, email info@rojorganics.com or call (317) 969-5039.
If you have a minority-owned and operated business you would like to be featured in the Indiana Minority Business Magazine Directory, visit Indiana Minority Business Directory.
Contact staff writer Chloe McGowan at 317-762-7848. Follow her on Twitter @chloe_mcgowanxx.
