Saturday, July 20, 2024

Minority Business Highlight: Jayde Ariel The Natural Hair Guru

Jayde Fincher, also known as the Natural Hair Guru, is an Indy-based vegan hair stylist and designer.

Born and raised around hair stylists and fashion designers in Fort Wayne, Indiana, Fincher has been a part of Indianapolis’ fashion and beauty industry for several years. Her work and designs have been featured in New York Fashion Week, Indy Black Expo and Meet the Artists.

Jayde Fincher, also known as the Natural Hair Guru, is an Indy-based vegan hair stylist and designer. (Photo provided/Jayde Fincher)

“For me, being in the beauty industry, I just found that there was a lack of hair stylists that really cared about our hair, African American hair, ethnic hair, healthy hair,” Fincher said. “Seeing all of that and seeing how we just really didn’t know how to take care of our hair, it made me want to pursue doing hair.”

In the fall of 2023, Fincher opened her own boutique in Carmel where she offers natural and curly services and styling using exclusively vegan-based products to “ensure the hair is healthy and beautiful.” Fincher’s specialty services include a vegan silk press, color and extensions.

Fincher is also the founder of Vegan Hair Fest Indy, which first took place in 2023. The festival is the first of its kind in Indiana, highlighting Black and minority owned vegan businesses around the city while uplifting the importance of vegan and natural hair care.

Jayde Ariel, the Natural Hair Guru’s salon boutique is located at 2508 E. 146th St., Carmel, IN. For more information on services or to book an appointment, visit jaydearielnaturalhairguru.com. To get in contact, call 765-631-2444 or email arielj1018@yahoo.com

This minority business highlight was composed by CHLOE McGOWAN at the Indianapolis Recorder, who can be reached at 317-762-7848 or via email at chloegm@indyrecorder.com. If you would like your business highlighted in the Indianapolis Minority Business Magazine, click here!

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