Thursday, September 10, 2026

Minority Business Highlight: Jewelry Lady

Jewelry Lady is a Black- and woman-owned fine jewelry retailer that offers custom designs and repair services.

“We are so happy you’re here and are looking forward to serving you! At Jewelry Lady we are BIG on customer service,” the company’s website states.

Joann Carter established Jewelry Lady in 1995 as a family-owned business. Carter started selling her jewelry at local beauty and barber shops, which is how she became known as the Jewelry Lady. Later in 2005, she created her storefront in Indianapolis.

According to the company’s website, Carter’s focus is on providing outstanding customer service, exceptional pricing and high-quality fine jewelry with a personal touch. Family is extremely important to her, so she kept her business in the family. She received help from her sisters and began to teach her daughters about the jewelry business.

Carter works alongside her daughter, Ashley Perryman, who found her love for jewelry in grade school. Upon high school graduation, she attended Purdue University to pursue a degree in business management and marketing. After graduating in 2013, Perryman decided to employ her talents full time at Jewelry Lady while pursuing her graduate Gemologist degree.

The business offers a variety of diamond cuts and consulting services for customers looking to craft custom pieces. Customers can preview the company’s online catalogue or visit the store in person.

Jewelry Lady is located at 4507 East 82nd St.

For more information visit jewelryladydesigns.com.

Staff Writer Malik Simon created this highlight. If you would like your business highlighted in the Indiana Minority Business Magazine, contact him at 317-762-7847 or via email at maliks@indyrecorder.com.

MALIK SIMON
MALIK SIMONhttp://indianaminoritybusinessmagazine.com
Malik Simon is a Staff Writer for the Indianapolis Recorder Newspaper. Originally from Memphis, TN, he graduated from Mississippi Valley State University with a Bachelor of Arts in General Studies concentrating on journalism. Before joining the Recorder, he wrote for the Devil’s Gazette newspaper at MVSU and served as a freelance content and video editor. He seeks to use media to help communities flourish through literacy and factual reporting.

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