Founded by Ponda Wilson-Grace, Loc’d Girlz Rock is more than just an apparel brand; it’s a movement that glorifies the beauty and empowerment of women with locs.

Inspired by her own journey, Wilson-Grace created this brand to offer support and encouragement to others who may feel insecure or misunderstood.
“As I began my loc journey, I realized there was a lack of representation and acceptance for loc’d hair,” Wilson-Grace said on her website.
The business offers a range of personalized apparel designed to make wearers feel good about themselves. From stylish t-shirts to comfortable hoodies, each piece is carefully crafted to reflect the distinctive beauty of loc’d hair.
Beyond the garments, Wilson-Grace’s brand is committed to cultivating a community. The brand’s mission is to inspire and uplift women who are embracing their hair journey.
Whether people are just starting out or have been rocking locs for years, Loc’d Girlz Rock offers a place to connect with like-minded individuals on a similar pilgrimage of self-love and acceptance.

“I wanted to create a space where women could feel proud and confident in their natural beauty,” Wilson-Grace said.
Visit the official website at locdgirlzrocktique.com to explore their collection and discover your new favorite piece.
This business highlight was created by multi-media & senior sports reporter Noral Parham III. Contact him at 317-762-7846 or via email at noralp@indyrecorder.com. If you would like your business highlighted by the Indiana Minority Business Magazine, click here.