Saturday, April 19, 2025

Minority Business Highlight: Loc’d Girlz Rock

Founded by Ponda Wilson-Grace, Loc’d Girlz Rock is more than just an apparel brand; it’s a movement that glorifies the beauty and empowerment of women with locs.

Loc'd Girlz Rock founder Ponda Wilson-Grace.
Loc’d Girlz Rock founder Ponda Wilson-Grace. (Photo via official website)

Inspired by her own journey, Wilson-Grace created this brand to offer support and encouragement to others who may feel insecure or misunderstood.

“As I began my loc journey, I realized there was a lack of representation and acceptance for loc’d hair,” Wilson-Grace said on her website.

The business offers a range of personalized apparel designed to make wearers feel good about themselves. From stylish t-shirts to comfortable hoodies, each piece is carefully crafted to reflect the distinctive beauty of loc’d hair.

Beyond the garments, Wilson-Grace’s brand is committed to cultivating a community. The brand’s mission is to inspire and uplift women who are embracing their hair journey.

Whether people are just starting out or have been rocking locs for years, Loc’d Girlz Rock offers a place to connect with like-minded individuals on a similar pilgrimage of self-love and acceptance.

Loc'd Girlz Rock Model
A model wearing merchandise available at Loc’d Girlz Rock. (Photo via official website.)

“I wanted to create a space where women could feel proud and confident in their natural beauty,” Wilson-Grace said.

Visit the official website at locdgirlzrocktique.com to explore their collection and discover your new favorite piece.


This business highlight was created by multi-media & senior sports reporter Noral Parham III. Contact him at 317-762-7846 or via email at noralp@indyrecorder.com. If you would like your business highlighted by the Indiana Minority Business Magazine, click here.

Noral Parham
Noral Parham
Noral Parham is the multi-media & senior sports reporter for the Indianapolis Recorder, one of the oldest Black publications in the country. Parham has worked with various leagues to provide a diverse perspective in sports, including the Big Ten, Big East, IHSAA, IndyCar, MLB, NHRA, NFL, NBA, WNBA, WWE and the Olympics. Prior to joining the Recorder, Parham served as the community advocate of the MLK Center in Indianapolis and senior copywriter for an e-commerce and marketing firm in Denver.

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