Thursday, February 29, 2024

Minority Business Highlight: Beauty Roots

Dalancee Trabue is the CEO of Beauty Roots, a locally owned and operated natural hair care business.

Trabue, an Indianapolis native, officially launched her business in 2021, but has been creating handmade products for herself, friends and family since 2019. Trabue said her interest in natural hair care products began in college after doing “the big chop” and realizing she did not know the best ways to style or care for her natural hair. 

A lot of the largely manufactured products on the market include harmful ingredients or drying alcohols, and Trabue said those kinds of products do not always work for everyone. Using her master’s degree in biology and bachelor’s in chemistry, Trabue got to work creating her own solution in the form of all natural and organic products.

Everything is handmade, from the clarifying shampoo and conditioner to the hair love oil, hair cream and whipped body butter. 

Beauty Roots currently operates as an online business and pop-up shop and can be found at festivals around Indianapolis, such as the Indy Vegan Hair Festival on Aug. 13, 2023. More information about Beauty Roots can be found at facebook.com/BeautyRoots.97/ and beautyrootsllc.com. To get in touch, email beauty.roots97@gmail.com or call (317) 537-7759.

If you have a minority owned and operated business you’d like to be featured in the Indiana Minority Business Magazine Directory, visit Indiana Minority Business Directory.

Contact staff writer Chloe McGowan at 317-762-7848. Follow her on Twitter @chloe_mcgowanxx.

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