Sunday, September 15, 2024

Minority Business Highlight: Four Lane Digital

Four Lane Digital is a Black-owned marketing firm based in Indianapolis.

Founded by Willis Lane IV, Four Lane Digital is a development company that aims to enable businesses, organizations and brands to amplify their digital presence. The form allows their clients to stay competitive and relevant in a dynamic digital landscape.

The organization offers website design, content creation, event promotion, graphic design and strategic consulting.

Additionally, the marketing firm has a proven track record; they have had the pleasure of working with Martindale Brightwood CDC, Rraine, Andrew Porter Clothiers and Clemmons Construction & Real Estate.

The Black-owned marketing firm also provides clients with their ‘Brand Builders’ campaign. The campaign inspires the essence of innovation among entrepreneurs.

a photo of the founder/CEO of Four Lane Digital.
A photo of the founder and CEO of Four Lane Digital Willis Lane IV.

Brand Builders was launched to shine a light on brands that come from all walks of life. No matter how big or small a brand, Four Lane Digital wants to help.

This initiative highlights brands in a variety of industries, including the arts, marketplace, education, real estate, community development and more.

More often than not, consumers only see the finished product; they don’t realize everything else that goes into bringing one’s vision to life. The marketing campaign hopes business owners and stakeholders gain insight to better their brand.

Four Lane Digital also offers digital products such as a marketing guide centered around branding, content and promotion. They also offer a free digital marketing workbook.

Those interested in learning more about the marketing company can do so via their website at fourlanedigital.com. They can also contact the business via telephone at 317-600-7201.


This minority business highlight was created by multi-media & senior sports reporter Noral Parham III. Contact him at 317-762-7846. Follow him X @3Noral. If you would like your business highlighted in the Indiana Minority Business Magazine, click here.

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