Paparazzi Ready began in 2010 as a fashion venture founded by sisters Ambur and Fawnda James. Built around the tagline, “Are you red carpet ready?” the business centered on distinctive fashion and personal expression, catering to women ages 25 to 65 who wanted help making a statement through personal style.
In 2015, the business experienced a significant loss with the death of co-founder Fawnda James. After a brief pause, Ambur James returned in 2017, opening the Paparazzi Ready Glam Bar. She later revived the boutique with support from her cousin, Angela Moore.
From its beginnings, Paparazzi Ready incorporated a curated style team that included a hairstylist, makeup artists, a fashion stylist and a barber. Ambur James later extended the brand’s reach through an online clothing store, giving customers another way to access its merchandise. The boutique, now known as Paparazzi Ready Too Boutique, also offers cosmetics and apparel.
Ambur James describes her intended customers as “fashion-forward women who are bold, confident, and stylish with a zest for life.”
“Stay ready, so you don’t have to get ready; Paparazzi Ready,” Ambur James said.
More information about the business is available at getpaparazziready.com.
Contact Health and Environmental Reporter LaTasha Boyd Jones at tashaj@indyrecorder.com.
