Tuesday, October 21, 2025

Minority Business Highlight: Herd Strategies

Denise Herd, founder of Herd Strategies, created a marketing, branding and public relations business to give Hoosiers “common-sense solutions to complex problems.” 

Herd Strategies was founded in 2011 and is a certified Minority and Women Business Enterprise of the City of Indianapolis and State of Indiana. 

“As a Black, female-owned business, Herd Strategies is uniquely positioned to provide insight on connecting your organization or business to underrepresented, mainstream audiences,” the website states. “We use sizable marketing and communication strategies to enhance individuals’ quality of life while expanding your reach and furthering your purpose.” 

READ MORE: Minority Business Highlight: Violet Vintage Rentals

Herd Strategies specializes in robust and integrated communication strategies to help their diverse roster of clients — representing corporations, government agencies, communities, and non-profit organizations — stand out in a competitive market. 

Services offered by Herd Strategies include brand development and positioning, media relations, communication training, crisis communication and issue management, and community engagement.  

The business’s motto is “We’re all you need – period.” 

Herd Strategies operates out of an office at 247 E. 11 St. For more information about services or to book a consultation, visit herdstrategies.com. To get in contact, call 317-641-9063 or email info@herdstrategies.com.  

Contact Arts & Culture Reporter Chloe McGowan at 317-762-7848. Follow her on X @chloe_mcgowanxx. If you would like your business highlighted by the Indiana Minority Business Magazine, click here. 

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