Founded in 2012 by Carl Martin, Objects of Essence is a minority-owned business offering fragrance and wellness products.
Based in Indianapolis, Objects of Essence has carved out a lane of its own by providing high-quality fragrance oils, colognes, perfumes, beard oils, lotions and a variety of health and wellness items.
Martin started Objects of Essence with a vision to make premium fragrances accessible to everyone. He recognized that many consumers were looking for quality scents without the hefty price tag associated with luxury brands.
“When I started this business, I wanted to help people find a fragrance perfect for them and their wallets,” Martin told the Indianapolis Recorder.
By sourcing the finest ingredients and utilizing expert craftsmanship, Martin has succeeded in constructing a product line that meets the expectations of fragrance enthusiasts without breaking the bank.
Martin’s business and vision led him and Objects of Essence to become a finalist for PitchFeast. This competition helps minority-owned businesses get startup capital.
In an industry often dominated by high prices, exclusivity and a lack of diversity, Objects of Essence stands out as a beacon of accessibility and quality. With its affordable yet luxurious scents, this business not only enhances the lives of its customers but also exemplifies the entrepreneurial spirit of minority-owned enterprises.
“I want to provide a tailored experience for everyone,” Martin said.
You can learn more about Objects of Essence via their website.
Contact multi-media & senior sports reporter Noral Parham III at 317-762-7846. Follow him on X @3Noral. If you would like your business highlighted by the Indiana Minority Business Magazine, click here.
