Based in Fort Wayne, Indiana, UniqueLee Creations is a custom bling shoe business encouraging people to “feel unique.”
Founded by Jillian Lee in 2018, UniqueLee Creations was born out of a fascination with sparkling, blinged-out phone cases. Lee’s interest quickly turned into curiosity about whether she could make them herself, eventually leading her to spend time in Facebook craft groups and gather materials. In no time, Lee was taking custom orders from social media.
By 2023, Lee pivoted to designing custom bling shoes with the vision to “transform everyday sneakers into bold statement pieces that allow people to stand out with confidence.” She also began teaching others how to master the craft themselves via online and in-person classes, according to the website.
“After five years of perfecting my craft designing for clients, even Oprah, and inspiring others, I’m proud of how far UniqueLee Creations has come,” Lee states on the website. “From custom shoes to rhinestone supplies and teaching, this journey has been about passion, creativity and connecting with others who love sparkle as much as I do.”
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UniqueLee Creations offers a variety of products and services that reflect clients’ individuality, allowing them to make a lasting impression and “no option but to stand out feeling unique,” the website states.
Every pair of custom bling shoes is handcrafted with “luxury, love and that one-of-a-kind sparkle that makes you stand out feeling unique,” according to the website. Bling shoes can be customized for any number of reasons, including birthdays, weddings, anniversaries or special events. Clients can also select one of the “most-loved” designs from the online shop.
Shoes, usually Converse or Avia, are provided. However, clients are encouraged to contact the business if they’d like to send in a pair of their own shoes to be bedazzled.
Custom orders typically take 2-4 weeks and can be shipped worldwide. Pricing starts at around $225 and increases based on design, shoe style, and level of customization — such as type of rhinestone, ribbons and charms, according to the website.
Bling shoes are the highlight of the business, but UniqueLee Creations also offers online and in-person classes on how to bling your own shoes, e-book guides and DIY Bling kits. Clients can also purchase glass rhinestones, resin rhinestones and various rhinestone tools to work on projects at home.
For more information about UniqueLee Creations or to order online, visit uniqueleecreations.com. To get in contact, email jillianlee@uniqueleecreations.com or call 260-258-6525.
Contact Arts & Culture Reporter Chloe McGowan at 317-762-7848. Follow her on X @chloe_mcgowanxx. If you would like your business highlighted by the Indiana Minority Business Magazine, email chloegm@indyrecorder.com.
