Friday, April 18, 2025

Minority Business Highlight: The Jewelry Lady

Founded in 1995 by Joann Carter, The Jewelry Lady is a Black- and family-owned business located in the heart of Indianapolis.

Carter got her start in the industry by selling jewelry at local beauty and barbershops, coining the nickname “The Jewelry Lady.” In 2005, Carter opened her storefront with the same nickname and ran the business with the help of her sisters before later teaching the trade to her daughters.

Now specializing in custom design with hand-picked diamonds and gemstones, The Jewelry Lady takes pride in providing the community with personalized, high-quality fine jewelry at affordable prices.

“Our team of gifted jewelry designers is always prepared to collaborate with you, crafting one-of-a-kind treasures that mirror your unique tastes and personality,” the website states. “Whether it’s a custom engagement ring embodying your distinctive journey or a stunning accessory that adds the perfect finishing touch, we are wholeheartedly devoted to bringing your visions to life.”

Carter runs the store alongside her youngest daughter and jewelry designer Ashley Perryman and sales associate Chancey Brandon. Customers can schedule a free consultation with Carter, Perryman or Brandon to design their own custom piece of jewelry or shop in-store and online from a selection of fashion rings, loose diamonds and permanent jewelry.

The Jewelry Lady’s storefront is at Castle Key Shoppes, 4507 E. 82nd St. For more information or to book an appointment, visit jewelryladydesigns.com. To get in contact call 317-578-2500.

Contact Arts & Culture Reporter Chloe McGowan at 317-762-7848. Follow her on X @chloe_mcgowanxx. If you would like your business highlighted by the Indiana Minority Business Magazine, click here.

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