Created in 2016, Rooftop Fruit is a sustainable, contemporary general store based in Fountain Square.
Owned and operated by Jessie Eskew, Rooftop Fruit is an independent, values-driven business offering “thoughtfully sourced goods” from more than 200 independent designers, brands, artisans and makers who are mindful of ethical labor practices, use high-quality materials, and are actively engaged in social justice and climate issues, according to the website.
“It is our promise and guarantee that every item we sell and every brand we work with fits in at least one (if not more) of these categories: minority (Black, BIPOC, AAPI, Latino, middle-eastern, LGBTQIA+, and/or woman) owned, eco-friendly, organic/all natural, low waste, premium ingredients and efficacy, independent, original and innovative design, ethically/responsibly produced,” the website states. “Our goal is to unravel the systems of oppression, one transaction at a time.”
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Described as “a public paradise,” Rooftop Fruit carries a variety of accessories, adornments, gift items, body care and toiletries, plants, home and paper goods, and zero waste products from AAPI-owned, Black-owned, BIPOC-owned, Latinx-owned, LGBTQIA+ owned and woman-owned small business vendors from around the country. The store also features a selection of items that are sourced from and directly support Palestine.
The Rooftop Fruit Refill Bar features sustainable household cleaners, bath and body products — including laundry detergent, dish soap, body wash, hand soap, deodorant, shampoo, dental care and more — for customers to purchase.
The Refill Bar is BYOC (Bring Your Own Container). Prices are per ounce, and the minimum fill is 1 oz. Containers must be clean and dry to maintain the integrity of the product. The Refill Bar does offer pre-filled bottles of some products, or customers can buy one of their empty glass bottles to fill.
Rooftop Fruit is located in the heart of Fountain Square, at 1058 Virginia Ave. For more information or to shop the online store, visit rooftopfruit.co. To get in contact, email hello@rooftopfruit.co.
Contact Arts & Culture Reporter Chloe McGowan at 317-762-7848. Follow her on X @chloe_mcgowanxx. If you would like your business highlighted by the Indiana Minority Business Magazine, click here.
