Gentle Mental is a streetwear brand rooted in authenticity and mental health advocacy.
Born in the midst of a personal crisis, it launched in 2022 under the vision of designer Shawnde “Dede” Floyd. As her journey through depression unfolded, Floyd turned to journaling — and then to clothing — as a medium for self-expression and healing. What began as personal introspection evolved into a mission: to remind wearers that “it’s okay not to be okay.”
Gentle Mental’s clothing is designed to spark conversation and reflection. Each piece — like hoodies, crewnecks, jackets and jogger sets — features affirmations and themes such as “Be Gentle,” “So Anxious,” and “Music is My Love Language.” The flagship Vol. 1 unisex sweatshirt captured Dede’s experience with depression, her vulnerabilities and resilience, encouraging wearers to welcome grace, solitude and prayer.
Based in Indianapolis, Floyd is a trailblazer, eastside native, first-generation college graduate, entrepreneur and a proud Black woman. Her vision centers on generational impact: “Being in spaces we never imagined … not only getting a seat at the table but bringing the table.”
Gentle Mental transcends fashion, according to their website. It’s a platform that champions mental wellness, spiritual connection and community support. The resources section on its website curates trusted mental health helplines and programs, offering practical avenues to healing alongside its apparel.
For more information, visit gentlementalclub.com.
Contact Health & Environmental Reporter Hanna Rauworth at 317-762-7854 or follow her on Instagram at @hanna.rauworth. If you would like your business highlighted by the Indiana Minority Business Magazine, click here.
