Indianapolis-based Affirmations & Ambience is carving out a unique space in the wellness market by offering self-care products that blend calming scents with uplifting affirmations.
Founded by A.J., the brand’s mission is to promote mental and emotional well-being through daily rituals that nourish the body and the mind.

The company’s product line includes scented candles, room sprays and body care items infused with carefully crafted positive affirmations. These messages aim to inspire confidence, reduce stress and encourage mindfulness. Combining aromatherapy and affirmations creates a multi-sensory experience to foster peace and empowerment in everyday life.
The company emphasizes natural ingredients and eco-friendly packaging to align with its commitment to sustainability. A.J. started the business after recognizing a need for products that tangibly support mental health and self-love. The goal was to create tools that help customers establish intentional moments of calm and positivity throughout their day.
The brand has resonated with a broad audience seeking mindful self-care solutions that go beyond traditional fragrance products. By integrating affirmations, Affirmations & Ambience encourages users to practice self-reflection and positive thinking alongside sensory relaxation.

As mental health and wellness remain priorities for many, Affirmations & Ambience offers a distinctive approach that meets this growing demand. The company’s emphasis on positivity, quality and sustainability has helped it gain a loyal following.
For more details about Affirmations & Ambience and its product offerings, visit affirmationsandambience.com.
Contact Health & Environmental Reporter Hanna Rauworth at 317-762-7854 or follow her on Instagram at @hanna.rauworth. If you would like your business highlighted by the Indiana Minority Business Magazine, click here.