ADWA Fashion is a local brand with global impact. Founded by Dagmawi Tegegne in 2023, the company was born after Tegegne’s trip to Ethiopia, where he discovered “unique, high-quality fashion and leather goods crafted by local artists and designers” that were largely unknown outside the region.
The name ADWA Fashion is a nod to the Battle of Adwa in 1896 — a historic victory when Ethiopia defeated an Italian army during colonial expansion. On its website, the brand explains, “our name is a nod to the past and a bienvenue (welcome) to the future… inspired by the pride, culture, and fashion that adorned the victory of Adwa… igniting Black independence and fortitude across the globe.”
ADWA Fashion’s mission centers on ethical production and cultural representation. The company states, “We offer a collection of curated fashion with a contemporary Ethiopian touch. We are committed to working with designers and artists who create sustainably, employ ethically, and empower the vulnerable. We are a platform that catalyzes the growth of established Ethiopian brands while giving an opportunity to emerging artisans to display their authentic and inspired products to the world.”
From handmade jewelry to leather bags, ADWA Fashion combines traditional Ethiopian techniques with modern design. Its jewelry collection, for example, features pieces “handmade in Ethiopia from recycled bullet shells — transforming remnants of conflict into sustainable, ethical, and meaningful designs.” Each item carries a story of heritage, resilience and artistry.
ADWA Fashion bridges local accessibility with global consciousness. By sourcing from Ethiopian artisans and emphasizing sustainability, it uplifts communities while offering distinctive, purposeful designs.
To shop, visit adwafashion.com.
Contact Health & Environmental Reporter Hanna Rauworth at 317-762-7854 or follow her on Instagram at @hanna.rauworth. If you would like your business highlighted by the Indiana Minority Business Magazine, click here.
