Friday, April 12, 2024

Minority Business Highlight: Sweet Ventures

Minority Business Highlight: Sweet Ventures  

Jasnee Norwood started baking cookies and desserts during the COVID-19 lockdown when she ran out of things to do. She started mixing different ingredients together, and her treats immediately received positive reviews from family and friends. 

From that hobby, Norwood created Sweet Ventures, an independently owned and operated sweets business.  

“It just sounded like the right thing to do was start a side hustle. So, we came up with some reasonable prices, people started buying, more people started buying, and then the orders just never stopped coming in. Things just kind of took off from there, and we’ve been rolling ever since,” Norwood said. 

Norwood said nothing about being a business owner is easy, but she keeps the original love that started Sweet Ventures alive by remaining creative with her baking and always coming up with new products. 

The name Sweet Ventures itself is a play on the journey the company has taken Norwood and her clients on. 

“Think of an airport and flights rolling in on a steady basis. That’s how Sweet Ventures started off; everything was non-stop. It’s a first-class taste. Each cookie has its own flavor, and each flavor is based on a destination across the world,” said Norwood.  

Join the journey and try Sweet Ventures today! See Norwood’s treats on Instagram @sweeetventures and place an order via email or phone (317)-679-9969. 

This minority business highlight was composed by Garrett Simms at the Indianapolis Recorder, who can be reached at 317-762-7847 or via email at If you would like your business highlighted in the Indianapolis Minority Business Magazine, click here!” 

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