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Centering Purpose: Jalessa Slade helps nonprofits build capacity and community

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Jalessa Slade

By CASEY HARRISON

When Jalessa Slade started her consulting business four years ago, she wasn’t trying to be bold — she was simply following her purpose.

After more than a decade of working inside nonprofits of all shapes and sizes, she saw a pattern she couldn’t ignore: organizations doing powerful work struggled to sustain themselves because of limited resources and underdeveloped fundraising strategies.

“There’s often a gap in capacity,” Slade said. “Staff are passionate but stretched thin. Grant writing becomes a last-minute scramble. Fund development plans sit unfinished. That’s where I step in.”

With that clarity, Slade launched her business, focusing on grant writing, fund development, and capacity building. Since then, she’s helped nonprofit clients raise over $ 2.5 million in funding, with more on the horizon this year. But she’s quick to downplay the numbers.

“It’s not just about how much money we raise,” she said. “It’s about building systems so organizations can keep growing long after I’m gone.”

Slade’s impact is clear. Whether she’s developing comprehensive fundraising strategies, managing capital campaigns, or training boards on the power of philanthropy, her work centers around one thing: sustainability.

Her business reflects the values she holds close — authenticity, service and strategy. That’s why she’s drawn to organizations like NAWBO Indianapolis, where women in business show up for one another without pretense.

“When I moved to Central Indiana three years ago, I didn’t know anyone,” she said. “NAWBO quickly became my community. It wasn’t just professional — it was personal. People immediately wanted to help, connect, and support me.”

That spirit of support inspired Slade to join the NAWBO Indy BOSS LADIES Magazine task force, where she’s helping lead the group’s silent auction fundraising efforts. The skills she uses every day — clear communication, follow-up, organization and donor engagement — have translated seamlessly into this volunteer role.

“We talk a lot in fundraising about not being afraid to hear no,” she said. “You’re not begging. You’re creating an opportunity for people to connect with something meaningful.”

It’s a lesson Slade lives by daily. She knows the stakes of being a mother, entrepreneur, and woman navigating professional spaces. That’s why this year’s NAWBO Indy BOSS LADIES theme — Lift Up. Show Up. Speak Up. — hits home.

“It’s the trifecta,” she said. “You bring others along, show up even when you’re tired, and speak up even when it’s uncomfortable. That’s how we grow.”

Whether championing overlooked organizations or simply raising her voice in rooms where it matters, Jalessa Slade is a force—and a reminder that leadership isn’t always loud. Sometimes, it looks like consistency. Integrity. And a quiet confidence in your purpose.

Because the kind of legacy she’s building isn’t just measured in grants. It’s measured in lives changed — and communities strengthened.

This article is part of an editorial series in partnership with Polished Strategic Communications and the Indianapolis Recorder, celebrating the launch of NAWBO Indy BOSS LADIES Magazine. Polished Strategic Communications, a woman-owned agency dedicated to amplifying diverse voices in business, education, and community, writes and produces the series.

Strategy, storytelling and service: How Jamalia Brashears leverages her expertise to lift communities

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Jamalia Brashears

By CASEY HARRISON

When Jamalia Brashears launched her consulting practice, JLB Advisors, she didn’t have a roadmap — just a mission.

A mission shaped by years spent on both sides of the table: as a philanthropic insider with access to power and as an advocate for grassroots organizations often left out of the conversation. Her goal was never just to be a consultant; it was to be a bridge.

“I didn’t come from a family of entrepreneurs,” Brashears said. “But I come from a legacy of service — people who were deeply committed to social impact, who understood the value of civic engagement, who ran voter drives and stood up for what mattered. I knew I wanted my career to be rooted in that same sense of purpose.”

That purpose led her to found a business focused on supporting nonprofits and social entrepreneurs, particularly Black-led and Black-serving organizations, that are often underfunded despite their transformative community impact. Drawing from her experience in philanthropy, Brashears helps these organizations refine their narratives, strengthen donor relationships and build infrastructure that attracts long-term investment, not just short-term support.

“There are millions of dollars that never make it to the communities they’re meant to serve,” she said. “I wanted to be a voice and a support system for those doing the real work — and help them tell their stories in a way that funders can’t ignore.”

That commitment to community and collaboration is what brought her to NAWBO Indianapolis. New to the city and eager to connect with other women navigating business ownership, she found in NAWBO something she didn’t find elsewhere: authenticity.

“Other spaces sometimes feel performative,” Brashears said. “But at NAWBO, people genuinely want to connect and help. If someone doesn’t have an answer, they’ll find someone who does. That kind of openness is rare.”

Now serving on the BOSS LADIES task force, Brashears is helping bring women’s stories to the forefront in a tangible way. Her role is more than logistical — it’s personal.

“This work allows us to shine a light on the incredible depth of talent, experience, and brilliance within our membership,” she said. “It’s the kind of visibility I wish I’d had when I first arrived in Indianapolis.”

Her work — and her ethos — aligns powerfully with the message behind the NAWBO Indy BOSS LADIES Magazine: lifting others, showing up with purpose, and speaking up for equity. For Brashears, that work isn’t just professional. It’s personal.

“When I worked in philanthropy, I realized how few people in the room were actually from the communities we were trying to serve,” she said. “I often found myself being the only one with that perspective. I knew I had to use my seat at the table to shift the conversation.”

That shift continues today in her consulting, which helps social impact leaders reframe their narratives from one of scarcity to one of strength.

“So often we focus on what we don’t have — lack of funding, staff, visibility,” Brashears said. “But I tell my clients: focus on what you do have. Impact. Trust. Access. That’s your power. Let’s build from there.”

In a time when equity work is often buzzword-deep, Brashears brings something more enduring: strategy, sincerity and a deep belief that storytelling can drive systems change.

And in lifting the stories of others, she’s rewriting the one she was told she had to follow.

This article is part of an editorial series in partnership with Polished Strategic Communications and the Indianapolis Recorder, celebrating the launch of NAWBO Indy BOSS LADIES Magazine. Polished Strategic Communications, a woman-owned agency dedicated to amplifying diverse voices in business, education, and community, writes and produces the series.

From Moscow to the Midwest: How Evgenia Baikova is coaching women toward confidence and clarity

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How Evgenia Baikova

By CASEY HARRISON

When Evgenia Baikova left behind a high-powered corporate career in Moscow and relocate to the U.S., she had no idea that her personal story would become a blueprint for the work she does today.

Born in Uzbekistan and raised in Russia, Ev built her professional life in international human resources, eventually rising to HR Director roles in multinational organizations. She helped leaders build stronger teams, navigate change, and unlock individual strengths. But in 2018, when she and her family moved to Indianapolis, she found herself in unfamiliar territory — not just geographically, but personally and professionally.

Like many immigrants, Ev had to rebuild. New networks, new expectations and a new sense of identity — all while trying to hold onto the experiences and skills she had spent decades developing. In many ways, it was a masterclass in resilience. And as she transitioned from corporate leadership to entrepreneurship in 2021, Ev realized the parallels between immigration and starting a business: both are acts of courage, uncertainty and transformation.

“You have to unlearn what success used to mean,” she said, “and trust that your strengths still matter, even in a completely different environment.”

Coaching with clarity and compassion

Today, Ev is the founder of a coaching practice that supports women transitioning out of corporate life and into entrepreneurship. Her clients — often ambitious, high-achieving women — seek clarity, direction and confidence as they launch or grow their businesses. Drawing from her own experience and multiple certifications, including Gallup StrengthsFinder and Co-Active Coaching, Ev helps clients identify their natural talents, develop strategic focus and make decisions aligned with who they are — not who they think they need to be.

While many experts talk about working smarter, not harder, she actually shows us how. It’s not just talk.

Executive coaching has a measurable impact on entrepreneurs, especially women. According to the International Coach Federation (ICF), 86% of companies report a positive return on investment from coaching, with benefits ranging from improved leadership and communication to higher confidence and goal achievement.

A 2023 study published in Harvard Business Review found that women entrepreneurs who work with executive coaches grow their businesses more sustainably and report stronger emotional resilience than those who don’t. In an environment where women still receive less than 2% of venture capital funding and often juggle more caregiving responsibilities, this kind of support can be transformative.

Coach Ev understands this deeply. She once invested in equipment, platforms, and content with the idea of creating passive income courses — only to realize it wasn’t aligned with her strengths.

“I’m not built for distance,” she said. “I need to feel people. I need to connect. That’s when I knew live coaching and workshops were where I truly thrive.”

Her honesty in sharing that misstep is what makes her work resonate. She doesn’t coach from theory — she coaches from lived experience.

Cultivating a community of support

Since joining NAWBO Indy in 2023, Coach Ev has found the kind of sisterhood that mirrors what she offers to her clients.

“From the first event, I felt like I belonged,” she said. “The women were genuine, supportive and welcoming — and I knew this was where I needed to be.”

She now serves on NAWBO’s membership committee and recently joined the task force leading the first-ever NAWBO Indy BOSS LADIES Magazine. The theme of the issue — Lift Up. Show Up. Speak Up. — couldn’t be more aligned with Ev’s life philosophy.

“You can’t climb alone,” she said. “If I’m ahead on the path and I see someone who needs a hand, I give it. That’s what we’re here to do.”

Whether she’s connecting women to each other, mentoring early-stage founders or inspiring her own daughters to lead boldly, Ev radiates the belief that success is meant to be shared.

In a world that often demands conformity, Coach Ev helps women rediscover the freedom to build their businesses and lives around what works best for them. Her coaching empowers women to stop overthinking, trust their instincts and lead confidently.

“When you know who you are, you stop trying to fit into molds,” she said. “You make better decisions — faster — and you move forward with clarity.”

Her story, shaped by movement across continents and careers, is ultimately a story of finding home — both in place and purpose. Now, through her coaching, she’s helping other women do the same.

Connect with Coach Ev at www.fcc.coach.

This article is part of an editorial series in partnership with Polished Strategic Communications and the Indianapolis Recorder, celebrating the launch of NAWBO Indy BOSS LADIES Magazine. Polished Strategic Communications, a woman-owned agency dedicated to amplifying diverse voices in business, education, and community, writes and produces the series.

Minority Business Highlight: Art Haus Balloon Company

Art Haus Balloon Company has emerged as a standout player in the event design industry in a vibrant fusion of artistry and entrepreneurship.

Founded in 2019 by a Black woman entrepreneur, the company is well-versed in crafting immersive balloon installations that blend whimsy, sophistication and innovation for corporate gatherings, weddings and milestone celebrations. 

Art Haus distinguishes itself through custom-designed installations that range from lush floral-inspired arches to futuristic geometric displays. Each project begins with collaborative consultations to align designs with a client’s theme, brand identity or personal narrative.  

The team employs premium, eco-conscious materials, integrating lighting, fabrics and suspended structures to create multi-sensory experiences.   

Beyond aesthetics, Art Haus Balloons emphasizes community impact. Art Haus prioritizes local hiring and partners with area vendors for supplies. 

Notable projects include a 2023 collaboration with a global tech firm to design an interactive balloon “forest” for a product launch and a charity gala featuring a 20-foot balloon chandelier. Clients praise Art Haus for merging reliability with avant-garde creativity.  

“They transformed our venue into something magical while staying on budget and timeline,” a corporate event planner remarked.   

Looking ahead, the woman-owned business aims to expand Art Haus’s reach while maintaining its joy through artistry. 

For more information, visit arthausballooncompany.com


Contact Multi-Media & Senior Sports Reporter Noral Parham at 317-762-7846. Follow him on TikTok @3Noral. If you want your business highlighted in the Indiana Minority Business Magazine, click here.

Victoria Odekomaya: Spearheading the inaugural NAWBO Indy’s BOSS LADIES Magazine

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Victoria Odekomaya

By CASEY HARRISON

When women come together with a shared purpose, transformative things happen.

That’s exactly what Victoria Odekomaya and Dr. Jamyce Curtis Banks, president of NAWBO Indianapolis, had in mind when they collaborated on the concept for the first-ever NAWBO Indy BOSS LADIES Magazine — a publication dedicated to spotlighting, celebrating and elevating women entrepreneurs.

Odekomaya, a brand strategist and creative entrepreneur, has long recognized the need for greater visibility for women-owned businesses that make a significant impact yet often go unrecognized. She has successfully implemented this model. She saw an opportunity to bring it to NAWBO Indy in a way that would empower local women in business while raising funds for a meaningful cause.

“I knew we needed something that consistently put women front and center — not just in occasional features, but in a way that continuously amplifies our voices, businesses and contributions to the economy,” Odekomaya said. “BOSS LADIES Magazine is about creating a platform where women see themselves reflected in success stories, learn from one another and gain the recognition they deserve. Partnering with NAWBO Indianapolis felt like the perfect way to align our missions and uplift women in business.”

The magazine builds on Odekomaya’s brand strategy, marketing, and storytelling expertise. She understands that a strong brand isn’t just about aesthetics — it’s about clarity, visibility and impact. With that vision, she brought the idea of BOSS LADIES Magazine to NAWBO Indy, presenting it not just as a publication but as a movement — an opportunity to build a community of women supporting one another, sharing knowledge and opening doors for each other.

NAWBO Indy embraced the concept, and under Odekomaya’s leadership, the magazine took shape, curating content that highlights the journeys, challenges and triumphs of women entrepreneurs. Beyond storytelling, BOSS LADIES Magazine also serves as a fundraising initiative to raise $10,000 for the NAWBO Indy Foundation. This effort aligns with Victoria’s long-standing commitment to supporting local nonprofits annually. In previous editions of similar publications, over $20,000 was raised for local organizations, including Dove Recovery House and Pink Ribbon Connection.

For Odekomaya, this project is an extension of her life’s work — helping women define their brands, increase their visibility and create opportunities for long-term success.

“Women in business already face enough obstacles — we don’t need invisibility to be one of them,” she said. “The more we amplify our stories, the more we break down barriers, challenge biases and build a network where we all rise together.”

Her ability to blend strategic marketing, brand development, and storytelling has shaped BOSS LADIES Magazine into a platform for honest conversations — not just about success but the journeys that lead there. The magazine covers topics from overcoming funding challenges to scaling businesses, from mentorship to leadership and ensuring that women’s voices are heard in the broader business ecosystem.

While Odekomaya’s recent launch of LiMStudios, Indianapolis’ premier content creation space, is an exciting milestone, it’s just one piece of her larger commitment to helping women build powerful, bankable brands. The studio serves as a physical space where entrepreneurs can create high-quality content to support their businesses, but its impact extends far beyond its walls.

Her work on BOSS LADIES Magazine cements her belief that lasting impact is created when women collaborate instead of competing. She envisions the magazine as a legacy project — one that will not only celebrate today’s women entrepreneurs but inspire the next generation of business leaders.

“The stories we tell today will shape the opportunities available for women tomorrow,” Odekomaya said. “BOSS LADIES Magazine is just the beginning. I want women to know that their work matters, their voices matter, and their success deserves to be seen.”

With the launch of BOSS LADIES Magazine, Odekomaya has transformed a bold idea into a powerful reality that will continue to uplift, connect and empower women in business for years to come.

For more information about NAWBO Indy’s BOSS LADIES Magazine or to donate to support Indy women in business, please visit the NAWBO Indianapolis website. Follow Odekomaya’s journey in brand strategy and women’s entrepreneurship on Instagram: @limstudios.

This article is part of an editorial series in partnership with Polished Strategic Communications (http://www.polishedcomms.com/) and the Indianapolis Recorder, celebrating the launch of NAWBO Indy Boss Ladies Magazine. Polished Strategic Communications, a woman-owned agency dedicated to amplifying diverse voices in business, education and community, writes and produces the series.

The legacy of leadership: How NAWBO Indy’s Boss Ladies Magazine is lifting up, showing up and speaking up for women entrepreneurs

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Dr. Jamyce Curtis Banks

By CASEY HARRISON

Dr. Jamyce Curtis Banks remembers the moment the idea sparked.

It wasn’t during a grand event or public celebration. It came quietly, as many movements do — during a conversation when a fellow NAWBO member shared the impact a magazine had made in elevating voices across her own community.

“I sat on a panel with Victoria,” Banks said. “She talked about how her publication wasn’t just a business but a platform — a way to give back. And I remember thinking, that’s what we need in NAWBO. That’s what our members deserve.”

That moment — seemingly small — was the first step toward something much bigger. What followed was the debut of the NAWBO Indy Boss Ladies Magazine, a first-of-its-kind publication from the National Association of Women Business Owners (NAWBO) Indianapolis Chapter. With nearly three decades of history behind it, the magazine is a powerful new chapter in NAWBO Indy’s legacy — one that reflects what it truly means to lift up, show up and speak up.

For over 27 years, NAWBO Indianapolis has been a haven for women business owners navigating the challenges of entrepreneurship. Through networking, mentorship, and shared experience, the organization has supported thousands of women in Central Indiana — many of whom started with little more than an idea and a dream.

“The strength of NAWBO is in our relationships,” Banks said. “But our strength can also be our weakness if we lean in and support each other behind closed doors. We can’t be our city’s best-kept secret anymore.”

Many women in business can relate to this sentiment. Despite owning nearly 40% of all businesses in the U.S., women entrepreneurs still face disproportionate barriers to capital, contracts and visibility. According to the U.S. Senate Committee on Small Business & Entrepreneurship, women receive only 4.4% of total small business loan dollars, and Black women receive even less.

Jamyce is on a mission to change that — starting with the magazine.

The pages of Boss Ladies Magazine are not filled with celebrity profiles or curated perfection. Instead, they highlight women who’ve built something from the ground up — women who’ve battled rejection, juggled caregiving, reinvested every dollar and kept showing up.

Banks believes that to lift up someone else is to see their potential and choose to elevate them — without agenda or ego.

“That’s what I’m most proud of,” she said. “This magazine will open doors — not for me, but for the next woman. I want to leave behind something useful that celebrates our legacy and inspires the next generation of women in business to lead with excellence.”

Banks knows the power of being lifted up firsthand. When she launched her consulting firm years ago, she faced all the doubts women know too well: “Is this idea good enough?” “Will anyone take me seriously?”

But mentors and fellow NAWBO members helped her build confidence and clientele. Now, she’s doing the same for others, investing her time and energy into platforms that celebrate women doing the work.

But lifting others isn’t enough. Women must show up and be in the rooms where decisions that impact us are made.

“We are the ones holding up the economy,” Banks said. “Women-owned businesses contribute significantly to Indiana’s economy, yet we rarely see that story told, let alone supported and celebrated.”

That’s why this magazine isn’t just inspirational — it’s strategic. Each profile challenges readers to consider what proper support looks like — not just applause but access, panels and paychecks. As Banks reminds us, support means funding, contracts, consideration and commitment.

“When we talk about investing in women,” she said, “we’re talking about hiring and referring them. Putting them in the room. If you want to support women business owners, that’s how you do it.”

And in a world of digital connection and transactional relationships, it’s never been more important to physically show up. Women must continue harnessing and using their voices to advocate for policies and for each other to continue shattering glass ceilings.

“Showing up is not always glamorous,” Banks said. “Sometimes, it looks like taking a call at 9 p.m. to encourage someone who wants to quit. Sometimes it means sitting at someone’s table — not to lead, but to listen.”

And she’s not alone in this effort. The magazine’s creation resulted from a collaborative task force, each woman offering time, talent and tenacity to make the vision real. From long-standing members like Executive Director Lee Ann Richardson, who’s served as the chapter’s steady hand through decades of leadership transitions, to new members eager to connect, this project became a rallying cry for what’s possible when women support and collaborate with each other.

“I’ve had the honor of watching this organization evolve,” Banks said. “And this magazine — it’s the next evolution. It says we’re here. We’re leading. And we’re bringing others with us.”

The timing of the NAWBO Indy Boss Ladies Magazine could not be more urgent. In the wake of policy changes, economic uncertainty, and increased competition, the space for women in business is shifting — and shrinking in some sectors. Without intentional support, the strides women have made risk being lost.

As NAWBO Indy prepares for its annual event in June — aptly titled “Scale Up” — Banks hopes readers will see the magazine as a call to action.

“No matter where you are in your business journey,” she said, “there’s always another level. Scaling up doesn’t always mean more revenue. It might mean mentoring. It might mean giving. It might mean stepping back so another woman can step forward.”

Whatever it looks like, the mission is clear: Lift Up. Show Up. Speak Up.

Because when women support women, entire communities rise.

This article is the first in an editorial series in partnership with Polished Strategic Communications and the Indianapolis Recorder, celebrating the launch of NAWBO Indy Boss Ladies Magazine. Polished Strategic Communications, a woman-owned agency dedicated to amplifying diverse voices in business, education and community, writes and produces the series.

Hispanic leaders shine at Indy Chamber’s ‘5 for 500’ 

On May 13, the Indianapolis Motor Speedway (IMS) served as more than just a racetrack, hosting the Indy Chamber’s “Conexión: 5 for 500” event.  

The sold-out gathering, presented by JPMorgan Chase, celebrated the achievements of five influential Hispanic leaders in Indianapolis while creating an opportunity for cultural appreciation and professional networking. 

Organized by the Indy Chamber’s Hispanic Business Council, the event highlighted individuals making waves in advocacy, leadership, small business, trailblazing and visionary work. Attendees were treated to a day of learning and celebration, featuring a panel discussion, networking opportunities and an insider’s look at the Speedway garages during the first practice session for the 2025 Indianapolis 500.  

Guests and speakers enjoy the Conexion 5 for 500 event, celebrating community connections and local impact. (Photos/Antonio Chapital, Chapital Photography)

The panel featured prominent figures such as Rolando Coronado of Andretti Global, Tracy Guerrero from the Indianapolis Airport Authority, Luisa Macer of the Indianapolis Motor Speedway and Ricardo Juncos, co-owner of Juncos Hollinger Racing. They discussed the evolving role of Hispanic professionals in motorsports and the broader business community and how their roles help fans have the ultimate race day experience. 

“I’ve been at the airport for nine years in different capacities, and I started as an intern,” Guerrero said. “The airport is essentially the first stop many people take when they enter the city. It’s the gateway to our city.” 

Macer spoke about the importance of getting involved in the sport and what it means to her to be in her role. 

“Kids are the future of the sport,” Macer said. “Kids are why our legacy and what we’re doing now in this place is empowering and teaming up with the next generation of fans.” 

The panelists also discussed the changes the sport has seen in recent years. Coronado revealed that there was a distinct lack of diversity when he first began working in the industry. 

Guests and speakers enjoy the Conexion 5 for 500 event, celebrating community connections and local impact. (Photos/Antonio Chapital, Chapital Photography)

“Motorsports or IndyCar wasn’t a sport known for its diversity,” Coronado said. “When I started 25 years ago, I remember walking into a group meeting. There were people from Australia and New Zealand, and everybody was the same. Every single mechanic was the same. They gave me the nickname Buddy Boy because I called everybody Buddy Boy. I couldn’t tell who was who.” 

Coronado explained that as the sport has evolved, so has its diversity. Similarly, Guerrero strives to incorporate that same sense of welcoming at the Indianapolis International Airport. 

“I think you can see it in the sense of place that I talked about earlier, making sure that when you land in Indianapolis, you know that you’re in Indianapolis, and during May, there’s an intentionality where you’re in partnership with IMS to make you feel like you’re in the racing capital of the world,” Guerrero said. 

According to the panelists, incorporating the community into their work is an essential step. They work diligently to encourage youth to participate in their fields, whether racing-related or not. 

Guests and speakers enjoy the Conexion 5 for 500 event, celebrating community connections and local impact. (Photos/Antonio Chapital, Chapital Photography)

“We have a great program here during May. One of the programs I lead is Community Day,” Macer said. “It’s the one time out of the entire month where all 33 drivers who have qualified for the Indianapolis 500 get to spend a full day at a school.” 

Events like “Conexión: 5 for 500” showcase the city’s dedication to inclusivity while celebrating the intersection of culture and industry. The event highlighted the invaluable contributions of Hispanic professionals in shaping a vibrant and diverse Indianapolis. 

For details about future events hosted by the Indy Chamber’s Hispanic Business Council, visit their website at indychamber.com. 

Contact Health & Environmental Reporter Hanna Rauworth at 317-762-7854 or follow her on Instagram at @hanna.rauworth. 

Diversity takes center stage at Sweets & Snacks Expo 

The Sweets & Snacks Expo brought a surge of excitement to Indianapolis, attracting over 14,500 attendees and more than 1,000 exhibitors to the Indiana Convention Center. Hosted by the National Confectioners Association (NCA), the event highlighted the latest trends and innovations in the confectionery and snack industries, all while delivering an estimated $12 million economic impact to Central Indiana. 

The Expo spanned an impressive 250,000 square feet of exhibit space, where manufacturers, retailers, brokers and suppliers converged to share ideas and unveil cutting-edge products. With 300 exhibitors participating for the first time and attendees representing 85 countries, the event solidified its reputation as the premier showcase for candy and snack innovations. 

The Sweets and Snacks Expo brought in $12 million for Indianapolis and showcased a diverse array of sweets and snacks buyers, sellers and vendors. (Photos/Indy Recorder Staff)

“When we selected Indianapolis to become one of the host cities for Sweets & Snacks Expo, we knew it would be a success, but we could not have predicted just how far our expectations would be exceeded,” said John Downs, president and CEO of the NCA. 

Indianapolis proved to be a dynamic host city, seamlessly blending its reputation for hospitality with offsite experiences that immersed attendees in the city’s unique culture. A lively happy hour at Gainbridge Fieldhouse provided opportunities for networking and socializing, while a visit to the Indianapolis Motor Speedway during Indy 500 practice offered attendees a quintessential Hoosier experience. 

Beyond showcasing the latest in candy and snack trends, the Expo also emphasized the importance of promoting diversity within the industry. Minority, women and veteran-owned businesses were given a prominent platform to display their products and connect with key players in the confectionery and snack sectors. 

Belle’s Gourmet Popcorn, a Black- and woman-owned business, took home the Best in Show award for their Matcha Latte Popcorn. The product, praised for its bold flavor and innovative appeal, was a highlight of the event’s Most Innovative New Product Awards. These awards, which span 12 categories, celebrate creativity and originality, offering a glimpse into the future of consumer trends. 

The Sweets and Snacks Expo brought in $12 million for Indianapolis and showcased a diverse array of sweets and snacks buyers, sellers and vendors. (Photos/Indy Recorder Staff)

“Indy is no stranger to large, buzzworthy events, but Sweets & Snacks Expo is in a category of its own,” said Leonard Hoops, president and CEO of Visit Indy. “We’re thrilled not only by the economic impact but also by the joy and innovation this event brings to our city.” 

For attendees, the Expo offered more than just a trade show experience. Educational sessions led by industry experts provided valuable insights into market trends, consumer behavior, and emerging challenges in the snack and confectionery industries. Attendees also appreciated the opportunity to build lasting relationships with industry peers. 

“This event is amazing. I found some incredible new products to stock in our stores … I also connected with people and folks who look like me, selling products I’d buy. That’s really important to me,” said Darnell Katy, a buyer from Texas attending the Expo for the first time 

The Expo’s commitment to giving back was another standout feature. In partnership with organizations like the USO and Give Kids the World Village, the event donated products to service members and children in need across the country. 

The Sweets and Snacks Expo brought in $12 million for Indianapolis and showcased a diverse array of sweets and snacks buyers, sellers and vendors. (Photos/Indy Recorder Staff)

As the Expo wrapped up its 2025 event in Indianapolis, plans for the future were already underway. The show will move to Las Vegas in 2026 before returning to Indianapolis in 2027 and 2028.  

Contact Health & Environmental Reporter Hanna Rauworth at 317-762-7854 or follow her on Instagram at @hanna.rauworth. 

Minority Business Highlight: Alex Long Therapeutic Services, LLC 

Alex Long Therapeutic Services, LLC, is a mental health practice based in Indianapolis, Indiana, led by licensed clinical social worker Alex Long. With a strong commitment to creating an inclusive and supportive environment, Long provides therapy designed to meet each client’s unique needs. 

Long’s educational background includes degrees in human development and family studies, psychology and dance from Indiana University, as well as a master’s in social work from IUPUI. This diverse foundation informs a holistic approach to mental health care that blends evidence-based therapy with empathy and cultural awareness. 

Alex Long Therapeutic Services offers virtual services to clients. (Photo via/Alex Long official website)

Specializing in issues such as life transitions, anxiety, depression, grief and challenges commonly faced by people of color, Long offers a safe space for individuals seeking support. Therapy sessions incorporate proven modalities, including cognitive behavioral therapy, dialectical behavior therapy and internal family systems, tailored to fit each person’s journey. 

Known for an engaging and warm style that often includes humor, Long fosters strong therapeutic connections that empower clients toward healing and growth. The practice operates exclusively online, ensuring accessible care for Indianapolis residents. 

For more information or to schedule a session, visit alexlongtherapeuticservices.org

Contact Health & Environmental Reporter Hanna Rauworth at 317-762-7854 or follow her on Instagram at @hanna.rauworth. If you want your business highlighted by the Indiana Minority Business Magazine, click here. 

Minority Business Highlight: Punkin’s Pies Sweet Treats

Owned and operated by Joanna Wilson, Punkin’s Pies Sweet Treats is a one-stop shop for any sweet tooth.  

Wilson, lovingly nicknamed “Punkin’” by her older brother as a child, started her business with community and homemade baked goods in mind. Registered in June 2017, Punkin’s Pies is now located in The AMP at 16 Tech, but Wilson’s been baking pies and crafting sweet treats for the community long before that. 

Famous for her sweet potato pie, Wilson’s mother was her inspiration — and the one who taught her to bake during the holidays. Her mother’s famous sweet potato pie was a community favorite at Thanksgiving, church functions and dinners, and she took informal orders from neighbors frequently.  

Punkin’s Pies came about when Wilson decided it was time to recreate the dessert and take over local orders once her mother got older. After several failed attempts, she finally got it right and quickly went from selling 20 pies to more than 100 during the holidays.  

Wilson’s business motto is “Making life a little sweeter,” and the baker said she’s been passionate about making others happy through her cooking and baking since she was young, according to the website. 

Today, Wilson’s menu at Punkin’s Pies offers a sweet potato pie in addition to a pecan pie, cheese pie variety of fruit crumble pies, chocolate dipped strawberries and pineapples, Oreos, pretzels, truffles, cake pops, gourmet apples and more. 

Punkin’s Pies Sweet Treats is in the AMP at 16 Tech, 1220 Waterway Blvd. For more information or to view a full menu, visit punkinspies.com. To get in contact, email punkinspies@yahoo.com.  

Contact Arts & Culture Reporter Chloe McGowan at 317-762-7848. Follow her on X @chloe_mcgowanxx. If you would like your business highlighted by the Indiana Minority Business Magazine, click here. 

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