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Minority Business Highlight: Pure-trition

CHLOE McGOWAN
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Minority Business Highlight: Pure-trition

Pure-trition, a Black- and woman-owned juice and smoothie bar, specializes in organic, plant-based beverages and snacks delivered “right to your doorstep.”

Founded by Aleta Osborn, the company’s motto is “Pure-trition isn’t just a product. It’s a way of living.” The business took off in 2018 as an online meal-prep and delivery business before opening a brick-and-mortar in 2023.

“We provide you with access to delicious organic food and beverage options that have been created with your tastebuds in mind so you can feel empowered and excited to take charge of your health,” the website states. “Every ingredient that goes into our products has been through a careful selection of the highest-quality fresh local and organic produce.”

READ MORE: Minority Business Highlight: FyBro

Pure-trition makes an effort to provide customers with access to organic food and beverage options to feel “empowered” to take charge of their own health. Osborn, a certified health coach and culinary nutrition expert, started her business to support members of her community on their health journeys, including weight loss and blood pressure control, according to the website.

Pure-trition is dedicated to meeting clients “where they are” and offers a variety of food and drink options — such as acai bowls, bliss balls, cold-pressed juices, detox water, overnight oats, pure-juice packages, salads, smoothies and more.

Pure-trition is based at 1957 N. College Ave and provides delivery services to the Indianapolis area. For more information or to place an order, visit pure-trition.com or call 317-775-2655.

Contact Arts & Culture Reporter Chloe McGowan at 317-762-7848. Follow her on X @chloe_mcgowanxx. If you would like your business highlighted by the Indiana Minority Business Magazine, click here.

Miracle on Maryland pop-up bar set to bring holiday spectacle to downtown Indianapolis 

Hanna Rauworth
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Miracle on Maryland pop-up bar set to bring holiday spectacle to downtown Indianapolis 

 Miracle on Maryland, a Christmas pop-up bar bringing an over-the-top holiday experience to downtown Indianapolis, will open Nov. 17 at 15 E. Market Street.  

The bar is part of the internationally known Miracle brand, which operates in more than 200 cities worldwide and is debuting in Indianapolis for the first time. 

The space will be transformed with floor-to-ceiling lights, vintage tinsel, snow-covered décor, festive photo ops, and themed nights throughout the season. Organizers say the goal is to create a fully immersive environment rooted in nostalgia and holiday excitement. 

“Each year, we aim to make Miracle feel like coming home for the holidays — just with brighter lights, a sense of escapism and a one-of-a-kind cocktail in every hand,” said Greg Boehm, founder of Miracle. “For 2025, we’ve taken things even further with inventive new drinks and playful, standout glassware. What we love most is how Miracle connects people from all over the world together through shared moments of joy and kitschy nostalgia. It’s more than just a pop-up — it’s a holiday tradition.” 

The 2025 menu includes new specialty cocktails and returning favorites such as the Christmapolitan and Snowball Old-Fashioned. Non-alcoholic options, including the Snow Day Sipper and Silent Night, will also be available. 

(Photo/provided)

Miracle on Maryland will feature themed nights beginning opening week. Weekly events include Sunday ugly sweater parties with a live DJ. A Miracle Giveback Night on Dec.14 will offer free entry for guests who donate a toy benefiting VOICES Corporation. A costume contest with a cash prize is scheduled for Dec. 18. 

Local musicians and DJs will perform throughout the season, and the venue is booking private events for corporate and social gatherings.  

“Indianapolis has always known how to celebrate the season, but Miracle on Maryland brings something entirely new to the mix,” said Brenden Mikulak, event director for Miracle on Maryland. “We’re creating a place where holiday nostalgia meets Indy’s vibrant social scene — a space for friends, families, and coworkers to start new traditions right here in the heart of the city.” 

Miracle on Maryland runs Nov. 17 through Dec. 25. Reservations are encouraged, and group booking inquiries can be made at 463-243-0672. 

Contact Health & Environmental Reporter Hanna Rauworth at 317-762-7854 or follow her on Instagram at @hanna.rauworth. 

Minority Business Highlight: Harmon Steel

Noral Parham
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Minority Business Highlight: Harmon Steel

Harmon Steel, Inc. is a Black-owned steel erection company based in Indianapolis.

Founded in 1988, Harmon Steel has built its reputation on a tradition of outstanding customer service. Led by William A., Thomas D. and William B. Harmon, the business has over 25 years of experience in the industry.

Other services provided by Harmon Steel include:

  • metal decks
  • miscellaneous metals
  • ornament iron
  • railing
  • shear connectors
  • siding
  • structural steel
  • and more

Additionally, the business owners believe diversity is a non-negotiable, with their website stating, “We believe that in order to maximize the richness of experience and knowledge that comes from having a diverse workforce, all facets of our business need to take advantage of this resource.”

Longtime ironworker and Indianapolis native Allan Garnett IV, who recommended the business for a highlight, knows the importance of companies like Harmon Steel to the community.

“[Harmon Steel] is a big-time player in the industry, and they are Black-owned,” Garnett told the Indiana Minority Business Magazine. “I had the pleasure of working with them a couple of years ago and it was one of the best workplace cultures I have ever been a part of.”

Aside from metalwork, Harmon Steel does its part in the community, hosting the “Joy of Giving.” The business raises money for families in the Indianapolis community. The company reported assisting 56 families with expenses such as rent ormortgage payments, repairs, fire recovery and more, in a single year.

Harmon Steel, Inc. is located at 1002 West Troy Avenue in Indianapolis. Contact Harmon Steel at 317-780-5025 or info@harmonsteel.com.

Multi-Media & Senior Sporter Reporter Noral Parham at 317-762-7846 or email at noralp@indyrecorder.com. If you would like yourhighlighted, click here.

Minority Business Highlight: Victor Auto Repair 

Hanna Rauworth
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Minority Business Highlight: Victor Auto Repair 

Victor Auto Repair is a family-run auto shop located at 4090 Lafayette Road in Indianapolis. Led by owner and CEO Shamar Victor, the business offers a full range of maintenance and repair services isuch as oil changes, diagnostics, suspension work, transmission repair and air conditioning services. 

According to the company’s website, Victor Auto Repair operates on a foundation of honesty, integrity and community.  

“Whether it’s a routine oil change or complex diagnostics, each vehicle gets my full attention and expert care,” the statement reads.  

The auto shop emphasizes transparency and communication, aiming to ensure customers fully understand each repair before any work is done. 

(Photo/Victor Auto Repair)

Victor Auto Repair describes itself as a family business “rooted in community and integrity,” treating customers like neighbors rather than numbers. The team’s goal is to provide quality service while maintaining trust with every client who walks through the door. 

The shop is open Monday through Friday from 9 a.m. to 5 p.m., with Saturday appointments available upon request. For those seeking an independent, neighborhood-focused alternative to larger chain shops, Victor Auto Repair offers an experience centered on care, communication and reliability. 

More information is available at victorautorepair.com. 

Contact Health & Environmental Reporter Hanna Rauworth at 317-762-7854 or follow her on Instagram at @hanna.rauworth. If you would like your business highlighted by the Indiana Minority Business Magazine, click here.  

Minority Business Highlight: FyBro

CHLOE McGOWAN
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0
Minority Business Highlight: FyBro

Founded by Indianapolis native Aaron Russell, FyBro is a new premium men’s grooming system. 

The Fybro is a stick-on hairline stencil designed to give men fresh hairlines in between haircuts. The first of its kind, FyBro is not meant to replace going to the barber, just allow men to achieve a fresh line in between cuts, Russell said.

“There are so many celebrities and athletes and TV personalities who actually will fly their barbers in just to get a hair line up,” Russell said. “We’re not trying to get rid of barbers. … We love the barbers, but it is a way to save money.” 

READ MORE: Minority Business Highlight: Silver in the City

Russell first got the idea for the hairline stencil in the spring of 2022 after failing to find anything similar on the market. Once he had a design, Russell applied for the Impact Indiana PitchFeast competition in 2023 and ended up winning a $10,000 grant to put toward his business. 

After designing several prototypes and locking down a manufacturer, the FyBro was finally ready in the winter of 2023. However, it wasn’t until early 2025 that the product started to really take off — especially on social media, Russell said.

FyBro doesn’t just offer hairline stencils; customers can choose from a variety of box kits, which include the FyBro-branded spray-on hairline fibers, holding spray and an applicator pump in addition to beard line and side stencils. 

For more information about FyBro or to view products, visit thefybro.com. Select products are also sold on the Fybro Amazon Storefront. To get in contact, email info@thefrybro.com or call 317-652-4976.

Contact Arts & Culture Reporter Chloe McGowan at 317-762-7848. Follow her on X @chloe_mcgowanxx. If you would like your business highlighted by the Indiana Minority Business Magazine, click here.

Minority Business Highlight: Safe Travels Transport

Noral Parham
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Minority Business Highlight: Safe Travels Transport

Safe Travels Transport, founded by Shavon Brown and Kelly Kirby, is a Black woman-owned transportation company based in Indianapolis.

The business states on its website that it is “providing safe and reliable transport services for your peace of mind,” and this is evident in its wide range of services. The company offers a range of non-medical transportation services, including but not limited to airport, animal, ambulatory, before- and after-school, courier, event shuttling, funeral and wheelchair-friendly transportation.

Safe Travels Transport also offers the Department of Corrections ‘Ride to Unite,’ providing transportation to family and friends of incarcerated individuals to visit their loved ones.

Additionally, Safe Travel Transport offers accessibility by renting products such as wheelchairs, walkers and more.

Those interested in learning more about the business can contact Safe Travels Transport at 833-773-8783 or via email at info@safetraveltransports.com.

Noral Parham created this business highlight. Contact him at 317-762-7846 or email him at noralp@indyrecorder.com. If you would like your business highlighted in the Indiana Minority Business Magazine, contact Noral or visit the directory here.

Minority Business Highlight: ADWA Fashion 

Hanna Rauworth
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Minority Business Highlight: ADWA Fashion 

ADWA Fashion is a local brand with global impact. Founded by Dagmawi Tegegne in 2023, the company was born after Tegegne’s trip to Ethiopia, where he discovered “unique, high-quality fashion and leather goods crafted by local artists and designers” that were largely unknown outside the region.  

The name ADWA Fashion is a nod to the Battle of Adwa in 1896 — a historic victory when Ethiopia defeated an Italian army during colonial expansion. On its website, the brand explains, “our name is a nod to the past and a bienvenue (welcome) to the future… inspired by the pride, culture, and fashion that adorned the victory of Adwa… igniting Black independence and fortitude across the globe.”  

ADWA Fashion’s mission centers on ethical production and cultural representation. The company states, “We offer a collection of curated fashion with a contemporary Ethiopian touch. We are committed to working with designers and artists who create sustainably, employ ethically, and empower the vulnerable. We are a platform that catalyzes the growth of established Ethiopian brands while giving an opportunity to emerging artisans to display their authentic and inspired products to the world.”  

(Photo/ADWA)

From handmade jewelry to leather bags, ADWA Fashion combines traditional Ethiopian techniques with modern design. Its jewelry collection, for example, features pieces “handmade in Ethiopia from recycled bullet shells — transforming remnants of conflict into sustainable, ethical, and meaningful designs.” Each item carries a story of heritage, resilience and artistry. 

ADWA Fashion bridges local accessibility with global consciousness. By sourcing from Ethiopian artisans and emphasizing sustainability, it uplifts communities while offering distinctive, purposeful designs.  

To shop, visit adwafashion.com. 

Contact Health & Environmental Reporter Hanna Rauworth at 317-762-7854 or follow her on Instagram at @hanna.rauworth. If you would like your business highlighted by the Indiana Minority Business Magazine, click here. 

Minority Business Highlight: Silver in the City

CHLOE McGOWAN
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0
Minority Business Highlight: Silver in the City

Located in the heart of Massachusetts Ave, Silver in the City is Indianapolis’ purveyor of “Jewelry, Housewares and Whatnot.” 

Created by Kristin Kohn back in 2000, Silver in the City is a woman-owned, LGBTQ+ friendly “unconventional little gift store.” The boutique specializes in selling jewelry, housewares, cards and stationary, gift boxes, ornaments  and “anything else that tickled our fancy,” according to the website.  

The shop’s values are centered on the idea of creating a community with love and acceptance. To this day, Silver in the City continues to be a safe place for all Hoosiers, offering shoppers unique trinkets, knick-knacks and seasonal gifts. Silver in the City has even won “Best Gift Shop in Indianapolis” and the “Spirit of Downtown” Award. 

“At our core, we’re a brick-and-mortar shop where living our values and providing a welcoming, fun, informative shopping experience are of the utmost importance,” the website states. “Come visit us and you’ll find oh so much more than we have online, plus super friendly and helpful sales staff to share product knowledge, offer gift suggestions, and reach items on the top shelves for you!” 

READ MORE: Minority Business Highlight: Bodhi

Silver in the City continues to operate through its flagship store at 434 Massachusetts Ave. and also has a location at 111 W. Main Street, Suite 150, Carmel, IN. For more information, visit silverinthecity.com. To get in contact, call 317-955-9925 or email info@silverinthecity.com.  

Contact Arts & Culture Reporter Chloe McGowan at 317-762-7848. Follow her on X @chloe_mcgowanxx. If you would like your business highlighted by the Indiana Minority Business Magazine, click here. 

Minority Business Highlight: Britt’s Precision Cleaning

Noral Parham
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0
Minority Business Highlight: Britt’s Precision Cleaning

Britt’s Precision Cleaning is a Black, woman-owned cleaning service founded by Brittany Williams. The business serves Indianapolis and the surrounding counties. The business provides residential and commercial cleaning solutions focusing on detail and trustworthiness. 

“At Britt’s Precision Cleaning, we believe every space deserves to shine,” Williams said on her business website. “Our team delivers reliable, detail-oriented cleaning services to fit your lifestyle and business needs.” 

‘Welcome to a cleaner tomorrow’

(Photo via official website)

Services include residential cleaning, commercial and office cleaning, deep cleaning and trash removal. The company emphasizes flat-rate pricing, transparent costs and flexible scheduling to accommodate both homes and businesses. 

A core part of its value proposition is consistency and creating “fresh, welcoming environments.” 

“We set ourselves apart through consistency, care and reliability,” Williams said. “Our team is detail-driven, affordable, and flexible, offering cleaning solutions that perfectly fit your home or business.” 

At the time of this highlight, new clients are offered a 10% discount on their first service. 

Contact Britt’s Precision Cleaning via phone at 317-900-1080 or email at info@brittsprecisioncleaning.com. 

This highlight was composed by Multi-Media & Senior Sports Reporter Noral Parham. Contact him at 317-762-7846 or via email at noralp@indyrecorder.com. If you want your business highlighted in the Indiana Minority Business Magazine, click here. 

Minority Business Highlight: Bodhi

CHLOE McGOWAN
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0
Minority Business Highlight: Bodhi

Mass Ave’s BODHI is Indy’s must-try destination craft cocktail bar and Thai bistro. 

Owned by Taelor Carmine, BODHI specializes in pan-Thai cuisine and specialty cocktails — offering guests an “industrial-chic destination” in the heart of downtown to enjoy a conversation with friends and family over their favorite drinks and Thai dishes.

BODHI is unique in that three generations of women entrepreneurs operate and support the business. Taelor Carmine runs the cocktail bar and bistro alongside her mother, Nicky Carmine, and grandmother, Pen Phojanasupan — who both have years of experience working in Thai restaurants.

“BODHI’s vision is to bring to Indy the flavors a family of three generations of Thai women has enjoyed cooking together over decades,” the website states. “BODHI is the perfect place to relax and have conversation over your favorite drinks and Thai dishes.”

READ MORE: Minority Business Highlight: Herd Strategies

Pronounced “Bow-Dee,” BODHI is the Sanskrit-Thai word meaning “enlightenment,” and the woman-owned cocktail bar and bistro aims to introduce Hoosiers to authentic Thai dishes, specialty drinks and impeccable hospitality within a warm and inviting atmosphere, according to the website. 

The cocktail bar features a curated wine and craft beer list in addition to a variety of seasonal modern drinks crafted by BODHI’s team of mixologists — each with creative names such as the Slipper, Drama Queen and Seven Realms of Happiness.

The food menu includes a variety of savory bites, soups, curries, Thai salads, noodles and more. All ingredients are sourced and harvested locally from places such as Fischer Farms, Miller Amish Country Poultry and Culinary Patio Green, according to the menu.

BODHI is located at 922 Massachusetts Ave. The bistro and cocktail bar is 21+ and operates on a first-come, first-served basis. Guests must check in to be put on a waitlist as they do not accept reservations. 

For more information about BODHI or to view the bar and kitchen menu, visit bodhi-indy.com. To get in contact, call 317-941-6595 or email info@bodhi-indy.com.

Contact Arts & Culture Reporter Chloe McGowan at 317-762-7848. Follow her on X @chloe_mcgowanxx. If you would like your business highlighted by the Indiana Minority Business Magazine, click here.

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