Monday, May 26, 2025

Minority Business Highlight: Perfect Apparel

Willie Mathis created Perfect Apparel with his wife Starla in 2011 to fill a gap in easily accessible clothing and paraphernalia for historically Black Greek Organizations.

Perfect Apparel started out as a resale business in Mathis’ basement. With the help of wholesale sources, he was able to set up a website for online orders and vend at Divine 9 conferences. However, after just four months of business, Mathis had generated enough revenue with Perfect Apparel to purchase embroidery, screen-printing and garment decorating equipment to create its own unique and original apparel, expanding into new markets and providing their services to other businesses and organizations, according to the website.

READ MORE: Finding the Divine 9

Now, Perfect Apparel is the “fastest growing” supplier of Divine Nine Greek paraphernalia in the Midwest, featuring collections of each of the nine historically Black fraternities and sororities as well as the Order of the Eastern Star and Masons. 

The business has continued to grow over the years, expanding its clientele to include church organizations, athletic leagues, schools, private labels, small businesses and large corporations. In October 2017, the first Perfect Apparel storefront opened in Indianapolis.

“Our goal at Perfect Apparel is to deliver the best products at the most competitive prices,” the website states. “We believe that quality is most important to our customers and we strive to deliver on time, all of the time. If the product isn’t ‘perfect’ it will not leave our shop.”

Perfect Apparel’s first brick-and-mortar showroom is at 8730 Commerce Park Place, Suite C. for more information, visit perfectapparel.com. To get in contact, email customerservice@perfectapparel.com or call 317-389-5553. 

Contact Arts & Culture Reporter Chloe McGowan at 317-762-7848. Follow her on X @chloe_mcgowanxx. If you would like your business highlighted by the Indiana Minority Business Magazine, click here.

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