Specializing in products for women of color, Luxe Locks Curls is a hair care line that is all about celebrating every curl, coil and wave and helping women learn to love their natural hair.
Why choose these hair care products instead of others? According to their website it’s for several reasons: for purity, for safety, for quality, for health, for gentleness, for children and for fun.
The company prides themselves on using natural and organic ingredients, all of which are listed on their website and have been tested for skin and hair safety. Their products are based on science and avoid toxic chemicals found in other hair products and are never tested on animals.
Founder Genesis Noelle says her journey began with her own hair struggles. Facing hair loss and damage, she set out to make her own products that were safe, nontoxic and empowering.
In her journey, she not only found out that natural ingredients work best to grow healthy hair, but that hair products marketed towards Back women were linked to cancer and infertility.
Noelle offers a wide array of products like the Pina Co-lotta Leave-In and the Cotton Candy Gel-O, both fresh takes on traditional Black hair products with natural ingredients. Luxe Locks Curls also offers curl defining cream, African Black Soap shampoo, fruit punch refresher spray, hair growth oil, deep conditioner, brushes, scrunchies and more.
While most products are sold online, customers can find their products at The Maxx Beauty & Supply Co. in Indy. For those unsure on what products to buy for their hair, the Luxe Locks Curls website has a built-in quiz to determine the perfect fit.
All of the products are safe for children, and the website has sampler products, tutorials and review videos for those who are looking to buy.
For more information and to browse available products, visit luxelockscurls.com.
Contact Health & Environmental Reporter Hanna Rauworth at 317-762-7854 or follow her on Instagram at @hanna.rauworth. If you would like your business highlighted by the Indiana Minority Business Magazine, click here.
