Wednesday, June 18, 2025

Minority Business Highlight: Eleven12 Luxury Company

Founded in 2020, Eleven12 Luxury Company (also known as Eleven12 Candle Company) has carved a niche in the home fragrance market with its premium, hand-poured soy candles.

The Indianapolis-based business fuses artisanal craftsmanship with a commitment to wellness, offering products designed to elevate the everyday quality of life. 

The venture emerged during the COVID-19 pandemic, capitalizing on growing demand for home-centric luxuries. The company’s signature candles feature clean-burning soy wax, lead-free cotton wicks and complex fragrance profiles.

Scents range from soothing lavender to bold mahogany teakwood. Each product is meticulously crafted in small batches, emphasizing sustainability and longevity. 

The brand’s name, “Eleven12,” draws inspiration from Ephesians 4:11-12, reflecting the vision of empowering community and purpose.

This ethos permeates its business model: Eleven12 frequently collaborates with local events and markets, strengthening its ties to Indianapolis’ entrepreneurial ecosystem.   

Active on social media via its Facebook page (@Eleven12CandleCom), the company engages customers with new scent launches and seasonal collections.

While the business began as a candle-focused operation, it has expanded to include reed diffusers, wax melts and room sprays, aligning with broader home fragrance trends. 

For more information on Eleven12 Luxury Company, visit their official website here. You can also reach them by phone at 317-689-9115.


Contact Multi-Media & Senior Sports Reporter Noral Parham at 317-762-7846 or via email at noralp@indyrecorder.com. Follow him on TikTok @HorsemenSportsMedia. If you want your business highlighted in the Indiana Minority Business Magazine, click here. 

Noral Parham
Noral Parham
Noral Parham is the multi-media & senior sports reporter for the Indianapolis Recorder, one of the oldest Black publications in the country. Parham has worked with various leagues to provide a diverse perspective in sports, including the Big Ten, Big East, IHSAA, IndyCar, MLB, NHRA, NFL, NBA, WNBA, WWE and the Olympics. Prior to joining the Recorder, Parham served as the community advocate of the MLK Center in Indianapolis and senior copywriter for an e-commerce and marketing firm in Denver.

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