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Minority Business Highlight: VS Engineering is April’s Vendor of the Month

VS Engineering, a certified Minority Business Enterprise (MBE) and one of the Midwest’s leading civil engineering consulting firms, is the Vendor of the Month for April by the Office of Minority and Women Business Development (OMWBD).

The recognition highlights the firm’s decades-long commitment to excellence, community impact and mentorship of other minority-owned businesses.  

History of VS Engineering

Founded in 1980 by Bhagwan C. Patel (BC), VS Engineering began as a home office operation and has since grown into a regional powerhouse with eleven locations across Indiana, Ohio and Kentucky.

Now led by Patel’s son, Sanjay Patel, the firm employs over 180 professionals and provides high-quality, cost-effective engineering solutions to municipalities, counties and private sector clients.  

“VS Engineering is honored and proud to be recognized as the Vendor of the Month by the Office of Minority and Women Business Development,” Sanjay Patel said. “Through partnerships with OMWBD and the Indianapolis Department of Public Works, we have been able to work on critical infrastructure projects across the City of Indianapolis. As a prime consultant, we pride ourselves in supporting other XBE firms in the city as a mentor.”  

The firm’s success is rooted in its core values: client-focused service, trust, knowledge and collaborative hard work. These principles have earned VS Engineering accolades, including two ACEC Engineering Excellence Awards for projects in the Indianapolis area. Beyond its professional achievements, the company fosters a vibrant workplace culture, hosting events like ping pong tournaments and annual chili cook-offs to build employee camaraderie.

The community support of VS Engineering

District 5 City-County Councilor Maggie Lewis praised VS Engineering for its contributions to the community. “Through dedication and hard work, VS Engineering has grown into one of the largest manufacturing engineering companies in the Midwest,” Lewis said. “From job creation to implementing impactful engineering designs and construction projects, we are proud to have them in District 5 and look forward to celebrating their success for many years.”  

Community engagement is a cornerstone of VS Engineering’s mission. The firm supports organizations such as the Special Olympics, Engineers Without Borders, Gleaner Food Bank and the Indianapolis Parks Foundation. Employees also participate in environmental clean-ups and other service initiatives.  

OMWBD Director David Fredricks commended the firm’s holistic approach to business.

“VS Engineering demonstrates the excellence our office seeks to bring out in businesses through their commitment to quality and customer service, along with their innovative mindset and passion for the communities they work in,” Fredricks said.

For more information on VS Engineering, visit their website at vsengineering.com.


Contact Multi-Media & Senior Sports Reporter Noral Parham at 317-762-7846 or via email at noralp@indyrecorder.com. Follow him on X @3Noral. If you would like your business highlighted in the Indiana Minority Business Magazine, click here.

Minority Business Highlight: Indy Loves Coffee 

Indy Loves Coffee began in 2015 as a blog celebrating Indianapolis’s growing coffee culture. What started as a casual exploration of local cafés quickly became a deeper passion for coffee, prompting the founders to dive into home brewing.  

Their dedication paid off in 2017 when they won first place in Indianapolis’s inaugural Brewer’s Cup, hosted by Tinker Coffee. 

In 2023, Indy Loves Coffee officially became a home-based micro roastery.  

(Photo/Indy Loves Coffee)

The business now focuses on roasting and selling high-quality coffee beans to Indiana residents. Each roast is crafted with care and attention to detail, highlighting the unique flavor profiles of beans sourced from around the world. Indy Loves Coffee also places a strong emphasis on sharing the stories of the farmers and producers behind each batch, aiming to connect customers with the origins of their brew. 

Their online shop features a rotating selection of whole bean coffees, which are roasted in small batches to ensure freshness and consistency. From bright and fruity single origins to rich, balanced blends, the offerings are curated to satisfy a variety of coffee lovers. The team also shares brewing tips and methods to help customers get the best cup from each roast. 

(Photo/Indy Loves Coffee)

While they currently sell directly to consumers in Indiana, Indy Loves Coffee plans to expand into wholesale. The long-term goal is to see their beans available in local coffee shops and grocery stores across the city. 

Coffee enthusiasts can stay connected by signing up for the Indy Loves Coffee newsletter or following the brand on Instagram and Facebook for product updates and behind-the-scenes content. 

Contact Health & Environmental Reporter Hanna Rauworth at 317-762-7854 or follow her on Instagram at @hanna.rauworth. If you would like your business highlighted by the Indiana Minority Business Magazine, click here. 

Minority Business Highlight: The Jewelry Lady

Founded in 1995 by Joann Carter, The Jewelry Lady is a Black- and family-owned business located in the heart of Indianapolis.

Carter got her start in the industry by selling jewelry at local beauty and barbershops, coining the nickname “The Jewelry Lady.” In 2005, Carter opened her storefront with the same nickname and ran the business with the help of her sisters before later teaching the trade to her daughters.

Now specializing in custom design with hand-picked diamonds and gemstones, The Jewelry Lady takes pride in providing the community with personalized, high-quality fine jewelry at affordable prices.

“Our team of gifted jewelry designers is always prepared to collaborate with you, crafting one-of-a-kind treasures that mirror your unique tastes and personality,” the website states. “Whether it’s a custom engagement ring embodying your distinctive journey or a stunning accessory that adds the perfect finishing touch, we are wholeheartedly devoted to bringing your visions to life.”

Carter runs the store alongside her youngest daughter and jewelry designer Ashley Perryman and sales associate Chancey Brandon. Customers can schedule a free consultation with Carter, Perryman or Brandon to design their own custom piece of jewelry or shop in-store and online from a selection of fashion rings, loose diamonds and permanent jewelry.

The Jewelry Lady’s storefront is at Castle Key Shoppes, 4507 E. 82nd St. For more information or to book an appointment, visit jewelryladydesigns.com. To get in contact call 317-578-2500.

Contact Arts & Culture Reporter Chloe McGowan at 317-762-7848. Follow her on X @chloe_mcgowanxx. If you would like your business highlighted by the Indiana Minority Business Magazine, click here.

Minority-Owned Business Highlight: Indy Black Brides

Indy Black Brides, founded by Brittany Horne and Arnetta Scruggs in 2022, is an Indianapolis-based bridal platform dedicated to serving Black women by connecting them with inclusive wedding vendors and resources.

“We founded the organization because we realized there was not a platform tailored to Black brides,” Horne told the Indiana Minority Business Magazine.

The business addresses a disparity in the wedding industry by prioritizing representation and accessibility for Black brides, ensuring they have access to professionals who understand their cultural and aesthetic needs. 

Launched as a response to the lack of diversity in mainstream bridal services, Indy Black Brides provides a curated directory of Black-owned wedding vendors, from photographers and florists to caterers and event planners.  

Arnetta Scruggs and Brittany Horne of Indy Black Brides.
Arnetta Scruggs and Brittany Horne of Indy Black Brides. (Photo provided/Indy Black Brides)

Beyond connecting brides with businesses tailored to their needs and vendor relationships, the business emphasizes community-building through workshops and social media engagement. Rae’s mission extends to uplifting Black entrepreneurs in the wedding industry, offering them visibility in a space where they are often underrepresented.  

Horne encourages all brides of color to network with one another, including during the upcoming Black bridal expo coming to Indianapolis.

The business has gained recognition for its advocacy, helping couples navigate wedding planning while supporting minority-owned businesses. 

In August 2022, Indy Black Brides hosted its Black Bridal Brunch.

Horne said the organization has more networking events planned for the future.

The business operates with the belief that representation in the wedding industry matters, not only for brides but also for the professionals who serve them. By fostering partnerships and promoting Black-owned businesses, the platform contributes to a more inclusive wedding industry. 

“We want to help Black brides not only on their special day, but give them something special they can take with them for the rest of their lives,” Horne said.

For more information, visit Indy Black Brides at indyblackbrides.com or follow their initiatives on Instagram at @indyblackbrides. 


Contact Multi-Media & Senior Sports Reporter Noral Parham at 317-762-7846. Follow him on X @3Noral. If you would like your business highlighted by the Indiana Minority Business Magazine, click here. 

Minority Business Highlight: Running for Real Estate Nonprofit

Running for Real Estate is a local nonprofit dedicated to offsetting gentrification.

Created by Anthony Bellamy, Running for Real Estate focuses on preventing families — usually from marginalized communities — from being displaced from their homes. This work often includes advocating for policies incentivizing the construction of affordable housing, supporting the acquisition and preservation of existing affordable units and investing in community land trusts, according to the website.

“Nonprofit organizations and affordable housing developers should support, create and preserve affordable housing options within communities facing displacement,” the website states.

The nonprofit also hosts free community events for homeowners, business owners and real estate agents to empower local communities. Running for Real Estate also supports equitable development practices and collaborating with stakeholders to combat gentrification — ensuring residents remain in their homes and neighborhoods.

Running for Real Estate aims to provide affordable housing for low- and moderate-income families and revitalize and stabilize historic neighborhoods by leveraging support from fundraisers, developers and financial institutions.

Running for Real Estate is located in Indianapolis. For more information, to attend an event or to get involved, visit runningforrealestate.org. To get in contact, email Victoryindy.bellamy@gmail.com or call 317-937-0497.

Contact Arts & Culture Reporter Chloe McGowan at 317-762-7848. Follow her on X @chloe_mcgowanxx. If you would like your business highlighted by the Indiana Minority Business Magazine, click here.

‘City hustle, country values:’ The Geno Shelton story

For four decades, Geno Shelton has been a cornerstone of Indianapolis’ entertainment scene.

From his early days as a radio DJ to becoming one of the city’s most respected event promoters, Shelton’s journey is a one of resilience, faith and an unwavering commitment to his craft.

As he celebrates his 40th year in the industry, the Indianapolis Recorder sat down with Shelton to reflect on his inspiring journey, the lessons he’s learned and the legacy he hopes to leave behind.

Parham: Geno, congratulations on 40 years in the entertainment industry. That’s an incredible milestone. Let’s start at the beginning. You grew up in the Robert Taylor projects in Chicago before moving to a pig farm in Michigan. How did those contrasting environments shape your perspective and drive?

Shelton: Thank you, I appreciate that. Growing up in the Robert Taylor projects, even though I was only 7 or 8 when we left, it instilled a certain hustle in me. But moving to that pig farm in Pullman, Michigan — population 236 — was a whole different world. We had pigs, chickens, corn, string beans, tomatoes … you name it. That farm life taught me a work ethic I couldn’t have learned in the city. You’re up at 6 a.m. feeding pigs, picking blueberries, doing chores. It gave me a perspective on both worlds — city hustle and country values. I was still poor, but I was fulfilled. My parents were together, which was rare, and they instilled faith and hard work in me. That foundation carried me through life.  

Parham: That’s powerful. You started your career in radio, achieving some of the highest ratings in WTLC’s history. What inspired you to transition from radio to event promotion?

Shelton: It’s funny because I didn’t realize it at the time, but promotion was in my blood. My father was a promoter back in the day. He would bring artists to our small town in Michigan, and I didn’t even understand what he was doing until I got older. In college, I started promoting parties with fraternities and sororities, and that’s where it began. Around 1985. But radio was the game-changer. Taking requests from listeners, I realized I knew exactly what people wanted to hear and who they wanted to see. I noticed that a lot of promoters weren’t bringing the right acts to Indianapolis. I thought, “I can do this better.” My first concert was at The Vogue with Alex Bugnon, and we sold out. That was the start.  

Geno 'DJ Geno' Shelton. (Photo provided/Shelton via Studio 57 Photography)
Geno ‘DJ Geno’ Shelton. (Photo provided/Shelton via Studio 57 Photography)

Parham: That’s amazing. You’ve had some incredible highs in your career, like producing the first major festival for Indiana Black Expo in 1999. But there have also been challenges, like losing money on shows due to unexpected expenses. How did you navigate those setbacks?

Shelton: Promoting is like legalized gambling: You can do everything right — perfect promotion, perfect lineup — and it can still rain and the show flops. I’ve lost $50,000 on shows I could’ve canceled and only lost $20,000, but I didn’t. Your name is everything in this business. In 32 years, I’ve only canceled three shows — integrity matters. You have to be prepared to lose money and keep going. It is not for the faint of heart.  

Parham: That’s a great lesson. Let’s talk family for a moment. You’ve been married for over 30 years and have three daughters. How have you balanced family life with the demands of the entertainment industry?  

Shelton: That’s my biggest regret, man. I missed a lot of time with my kids when they were young. I was always on the road, hustling. I provided financially, but I wasn’t there for the little things. My wife is a strong woman — she raised our girls. I prayed over them every night, but I wish I could go back and spend more time with them. That’s the sacrifice of this business. If you’re going to be successful, it’s hard to balance family and work. But my faith in God kept me grounded.  

Parham: Speaking of faith, you’ve been open about how important it is to you. How has your faith influenced your career and personal life thus far?  

Shelton: Faith is everything. I became a Christian when I was 9 years old, and it’s been the foundation of my life. I’ve never had a drink or smoked in my life — not even a sip of alcohol. That’s rare in this industry. My faith got me through the tough times, like when I lost everything in 2017 and had to work at a factory to rebuild. God has always been my anchor.  

Parham: That’s inspiring. You’ve worked with some of the biggest names in entertainment — Stevie Wonder, Mary J. Blige, En Vogue and many others. What’s been the most rewarding aspect of your career?  

Shelton: The people. I’ve been blessed to work with legends, but it’s not just about the big names. It’s about serving the people. I’ve always tried to bring quality events to Indianapolis and am proud of my impact. I brought back Studio 54, created iconic parties and influenced events nationwide. But the most rewarding part is knowing I’ve made a difference in my community.  

Parham: As you celebrate 40 years in the business, how do you want to be remembered?

Shelton: I want to be remembered as a man who loved God and served his people. I’ve done a lot of charitable work — helping families, giving out food, providing tickets to those in need. I don’t talk about it much because it’s not about me. It’s about giving back. The Black community is full of greatness, and if we could just come together, we’d be unstoppable. That’s my dream.

Parham: Finally, what’s next for Geno Shelton? How are you celebrating this milestone?

Shelton: We’re celebrating all year! We kicked it off with a concert featuring Jeffrey Osborne and we’ve got more events planned, including a grand finale at Gainbridge Fieldhouse. Every event this year is giving back to the community — whether it’s the Boys & Girls Club or other causes. It’s not just about me; it’s about honoring the people who supported me from the beginning.

Parham: Geno, thank you for sharing your story. You’ve inspired so many, and your legacy is already cemented. Here’s to the next chapter!  

Shelton: Thank you, man. God’s been good, and I’m just grateful to keep doing what I love. 


Contact Multi-Media & Senior Sports Reporter Noral Parham at 317-762-7846. Follow him on X@3Noral. For more news from the Indiana Minority Business Magazine, click here.

Minority Business Highlight: Yata Blessed Hands 

Yata Blessed Hands (YBHs) is a Black woman-owned business making waves in Indianapolis with its dedication to celebrating and nurturing natural hair.  

Established in 2019, this hair care brand, led by Kimyata Denise, specializes in plant-based products crafted to enhance and protect various natural hairstyles, including locs, twists, braids and afros. 

Located at 5519 Lafayette Road, Yata Blessed Hands is more than just a business — it’s a space for embracing individuality and promoting hair health. The product line features creams, leave-in conditioners and oils, all free from harsh chemicals and designed to nourish and revitalize hair.  

(Photo/Yata Blessed Hands)

Clients consistently rave about the results, with one remarking, “I love the leave-in conditioner! I’ve added it to my regular hair care routine, and it makes my hair feel so smooth. It also smells amazing.” 

In addition to its exceptional products, Yata Blessed Hands offers professional hair styling services, including cuts, curls and loc maintenance. Customers have praised the professionalism and skill Kimyata brings to every appointment.  

(Photo/Yata Blessed Hands)

One client shared, “Kimyata does a great job with my hair and she is very professional. I have short hair, and I love it because I get those Marcel curls. Those old school curls that last.” 

Yata Blessed Hands combines artistry, care and community support to provide clients with top-tier hair care. For those interested in experiencing the services or products, appointments can be conveniently scheduled online at ybhshaircare.as.me

Contact Health & Environmental Reporter Hanna Rauworth at 317-762-7854 or follow her on Instagram at @hanna.rauworth. If you would like your business highlighted by the Indiana Minority Business Magazine, click here. 

Minority Business Highlight: Burkeen Home Care (BHC) 

Burkeen Home Care (BHC) is a minority-owned home health care provider founded by Nefertiti Burkeen. It is dedicated to delivering compassionate and personalized care to seniors and individuals with disabilities in the comfort of their homes.  

With a mission to “enhance quality of life through reliable support,” according to their website, BHC offers services designed to promote independence, dignity and well-being for clients and their families. 

More on Burkeen Home Care (BHC)

BHC provides comprehensive in-home care, including personal assistance, companionship, meal preparation, medication reminders, light housekeeping and transportation.  

Their skilled caregivers assist with activities of daily living (ADLs), ensuring clients receive the attention they need while maintaining their daily routines. Whether for short-term recovery or long-term care, BHC tailors its services to meet individual needs with professionalism and empathy. 

As a minority-owned business, BHC understands the importance of culturally sensitive care and strives to create meaningful connections with clients from diverse backgrounds. Their team is committed to upholding the highest standards of integrity, respect and reliability, making them a preferred choice for families seeking trustworthy home care solutions. 

To learn more about Burkeen Home Care’s services or to schedule a consultation, visit their website at burkeenhhc.com or call 317-491-4339. 


Contact Multi-Media & Senior Sports Reporter Noral Parham at 317-762-7846. Follow him on X @3Noral. If you would like your business featured in the Indiana Minority Business Magazine, click here

Minority Business Highlight: Floral Design Lab 

(Photos/Floral Design Lab)

Flowers are more than just nature’s beauty — they are a language of their own, expressing emotions, setting the mood and transforming spaces. At the Floral Design Lab in Indianapolis, flowers take center stage, bringing creativity to life in stunning arrangements. 

Founded by Nicole Woodson, Floral Design Lab has become a beacon of artistry. It offers a fresh perspective on floristry while blending sustainability, education and community engagement. The mission is simple: to bridge generational, racial and socioeconomic gaps, uniting communities through the beauty and art of floral design. 

(Photos/Floral Design Lab)

The Floral Design Lab specializes in creating bespoke floral arrangements that elevate any event or occasion. Whether it’s a wedding, corporate gathering or an intimate celebration, Woodson and her team infuse each design with a commitment to both beauty and detail. The Lab’s arrangements combine traditional floral techniques with modern, avant-garde designs, offering something unique for every client. 

Floral Design Lab offers the following services: 

  • The Floral Arrangement Experience: Woodson and her team bring flowers, vases and all materials, along with a facilitator, to show participants how to create a floral arrangement. 
  • Flower Bouquet Bar: The team will set up a bar at an event with flowers and wrapping paper for guests to create their own arrangements to take home. 
(Photos/Floral Design Lab)
  • Self-Empowerment Activity: The team brings an interactive activity to assist guests in connecting and uplifting one another. 
  • Special Event Décor (Corporate Private Events): Woodson and her team will decorate and transform an event space with flowers. 
(Photos/Floral Design Lab)
  • Special Occasion Arrangements: Woodson and her team will create personalized floral designs for events like formal dances, holidays and funerals. 

The Floral Design Lab also offers Power-Up Floral Workshop events for participants to create floral arrangements and engage in self-empowerment activities.  

(Photos/Floral Design Lab)

To learn more about services and workshops, visit their website at floraldesignlab.com

Contact Health & Environmental Reporter Hanna Rauworth at 317-762-7854 or follow her on Instagram at @hanna.rauworth. If you would like your business highlighted by the Indiana Minority Business Magazine, click here. 

Minority Business Highlight: LiMStudios Creative Hub

Founded by Victoria Odekomaya, LiMStudios Creative Hub aims to redefine content creation in Indianapolis.

LiMStudios is the city’s newest creative hub, offering a full-service environment to produce high-quality, strategic content — such as visuals, videos and podcasts. LiMStudios Creative Hub is designed to be a one-stop shop for all types of women visionaries — including budding entrepreneurs, business leaders, coaches and influences — to engage their audiences, increase visibility and bring new ideas to life.

“Our space is more than just a studio — it’s a launchpad for success,” Odekomaya said in a statement. “We provide not just the tools, but the strategy, confidence and creative direction businesses need to thrive in today’s digital world.”

LiMStudios is built on the belief that visibility creates opportunity, according to a press release. Clients will not just leave with high-quality content and innovative strategies but with newfound confidence, strategies and momentum to take their next big step.

LiMStudios Creative Hub goes beyond traditional content studios and equipment rental by helping women-owned small businesses and entrepreneurs who are struggling to grow their audience. The space offers photography, videography, podcasting, live streaming, workshops and TV production.

LiMStudios Creative Hub officially opens on April 1, 2025. For more information or to book a session, visit victoriaodekomaya.com/creativehub. To get in contact, email victoria@thelimstudios.com.

Contact Arts & Culture Reporter Chloe McGowan at 317-762-7848. Follow her on X @chloe_mcgowanxx. If you would like your business highlighted by the Indiana Minority Business Magazine, click here.

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